1,720,999 research outputs found
Algoritmi di raccomandazione e reti di influenza implicite
No full textIl consumatore postmoderno è distante da forme di aggregazione sociale spesso come risultato dell’utilizzo delle differenti piattaforme di comunicazione e transazione. Ma grazie agli algoritmi che alimentano i sistemi di raccomandazione, si vengono a creare reti di influenza implicite, all’interno delle quali, gli utenti che assumono legami poco solidi con i vari vicinati rappresentano un opportunità per la diffusione delle
azioni di marketing
Strategie di marketing del consumatore. Proposizioni di ricerca sul fabbisogno di consumer protection
No full textGaetano Golinelli tra l'analisi settoriale e la dicotomia struttura e governo dell'impresa
No full textQueste poche pagine intendono presentare alcune riflessioni sui contributi che Gaetano Maria Golinelli ha realizzato nella sua lunga carriera accademica su due aree di interesse: i settori e la loro dinamica come elemento introduttivo allo studio dei processi di governo dell’impresa. Il nostro lavoro intende dare una raffigurazione in pillole delle sue posizioni per poi introdurre i contributi che molti colleghi hanno inviato e che in una misura significativa derivano dagli studi realizzati da Golinelli
L'analisi settoriale attraverso la dicotomia struttura e governo dell'impresa
No full textLa sezione, inserita all'interno del volume Contributi in Onore di Gaetano Maria Golinelli, propone una lettura coordinata di 11 contributi di autori, in larga misura italiani, sulle tematiche dell'analisi settoriale e dei processi di governo delle imprese
I bisogni di tecnologie ICT nelle piccole e medie imprese
No full textRapporto di ricercaResearch Repor
Competences and performance in metal waste supply chain: lessons from Italy
No full textObjectives. The paper revisits the effect of marketing and innovation competences owned by public and private ownership, on firms’ performance in the Italian waste industry.
Methodology. We propose a quantitative explorative analysis by using a a simple OLS model
Findings. A mixed ownership model could be the winner along firms’ life cycle. Every stage in the life cycles requires a different model of governance and some specific competences . The results highlight that in the waste metal supply chain, there is the need to adapt the business model of firms both to the stage of the life cycle and to each phase of the supply chain. Is not possible to define a unique business model for the waste metal sector. Anyway, the presence of the public and the private ownership is always necessary, because in a balanced way, they are able to provide the right competences to grow.
Research limits. The main limitation of the paper are related to the fact that it doesn’t consider all the possible variables that in an hyibrid ownership model can be caught.
Practical implications. These results give suggestions to the entrepreneurs along with policy makers. From one side, the entrepreneurs can better identify an adequate business model to implement and consequently, competences and resources; policy makers, in the implementation activity of European found should also take into account the heterogeneity of competences necessary to set up a new firm and/or to expand the established.
Originality of the study. The study goes beyond purely looking at ownership along the supply chain and also across the life cycle of firms
GETTING TRANSPORTED THROUGH MAGICAL THINKING: THE ROLE OF VERISIMILITUDE
No full textTransportation into narrative worlds explains the persuasive power of any narrative, including narrative advertising, but the processes evoking it remain largely unknown. Despite the recently growing interest in transportation (McFerran et al., 2010;Van Laer et al forthcoming), the factors that encourage it are far from being completely understood (Green & Carpenter 2011).
Previous studies show that individual imagination increases the verisimilitude of events described in narratives, making them appear as if real, which facilitates transportation (Green & Brock 2000). However, the relationship between imagination and transportation is not yet clear. Our study proposes magical thinking as the key variable to increase the level of transportation in individuals exposed to narrative ads. Specifically, the paper investigates the relationship between magical thinking, the process by which individuals believe in extraordinary connections among events, and transportation in narrative ads
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