6 research outputs found
The health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait
No full textThis study aimed to examine the effect of embracing the Health Belief Model (HBM) in governmental public health messages on social media during the coronavirus disease 2019 pandemic. Adoption of the HBM seeks to improve the level of response of Kuwaiti people towards governmental messages regarding social distancing, staying at home, and self-protection. To fulfil the study's aim, a quantitative research design was adopted in which data were collected from 746 respondents in Kuwait to examine the effect of perceived susceptibility, severity, benefits, barriers, health motivation, and cues to action, based on each individual's behaviour. Data were analysed through AMOS 22.0 and the findings showed that governmental messages on social media should consider the above-mentioned aspects in order to positively impact the behaviour of Kuwaiti individuals
The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector
No full textThis study examined social media’s role in various levels of research, development, and performance within enterprises in Kuwait. The research incorporated four inductive case analyses in various sectors. The case studies epitomize the supply chain of Kuwaiti enterprises, including small and medium-sized enterprises (SMEs). Media richness theory and social exchange effectuation theory were utilized to create an effective theory and a theoretical framework. This study collected data via a questionnaire completed by 100 managers employed by Kuwaiti SMEs specialized in the food sector and interviews with eight managers. Numerical data were analyzed via SPSS software, while textual data were analyzed by applying thematic analysis. The results of this study suggest that Kuwaiti companies should adopt social media platforms and other novel, innovative outlets to publicize their organizations and maximize performance. Social media richness and openness tend to determine the supplier selection process in most Kuwaiti enterprises, leading to positive transactional and social impacts on entrepreneurship
Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behaviour in Kuwait
No full textAbstract The research paper examined the interplay between social media, brand personality, and voter behaviour in Kuwait’s unique political environment. The study applied the Aaker model of brand personality to investigate how social media shapes the brand personality of political candidates, how voters perceive this brand personality, and the impact it has on their behaviour. Further, it explored the role of tribal and religious affiliations in shaping the perceived brand personality of candidates and their implications for election campaign strategies. Through a quantitative research design, data was collected from 363 Kuwaiti voters using a structured questionnaire. The findings revealed the significant influence of social media on voter behaviour, as well as the relevance of the Aaker model in the political context of Kuwait. The study uncovered the connection between voter demographics and preferences, highlighting the impact of socio-cultural factors on voter behaviour. The implications drawn from these findings provide valuable insights for election campaign strategies in Kuwait’s digitalised political environment
Innovative bioelectrochemical systems for sustainable remediation in smart cities
No full textThis paper presents the use of novel bioelectrochemical systems (BESs) as sustainable solutions for environmental remediation in smart cities. The potential of BES technology to address urban pollution and waste management is discussed, with a focus on its role in wastewater treatment and soil remediation. The authors examine the integration of BESs into smart city infrastructure and highlight key research directions and case studies to demonstrate their practical applications and effectiveness in the real world
Celebrities' instagram accounts in changing the behaviour of consumers
Get PDFThis thesis was submitted for the award of Doctor of Philosophy and was awarded by Brunel University LondonThis study explores the credibility criteria and brand personality of celebrities’ Instagram accounts within the context of Kuwait. In order to explore this issue, this study adopts Ohanian’s (1990) model and Aakar’s (1997) model for studying credibility criteria and brand personality; respectively. Regarding methodology, primary data were collected through focus groups and interviews with fans and Small Medium Enterprises’ managers who follow celebrities’ accounts. Furthermore, secondary data were carried out by approaching different corporate websites specialising in social media celebrities. The findings of this study indicate that there are distinctive taxonomies for the celebrities’ accounts (i.e. sincerity, competence, sophisticated, excitement, and ruggedness). This is compatible with the Aaker’s Model. Moreover, the findings indicate that followers of the Instagram accounts (i.e. SMEs and fans) are motivated by the attitudes and behaviour of the account holders who reflects Ohanian criteria of credibility (i.e. expertise, attractiveness, and trustworthiness). Regarding practical contribution, this study has developed a new model to investigate the potential relationships between ads produced by different celebrity accounts and the audience motivations to purchase. The main limitation of this study relates to the inability to generalise the findings without undermining their trustworthiness
Translating a value-based framework for resilient e-learning impact in post COVID-19 times: Research-based Evidence from Higher Education in Kuwait
No full textThe covid-19 pandemic has changed people's daily lives and behaviors all across the world and has impacted practically every element of human existence. The introduction of remote education systems and the move toward online learning have had some of the most significant effects. The on-site operations of educational institutions, such as schools, colleges, and universities, have had to be suspended in order to stop the virus' spread. In order to effectively disseminate instructional material and guarantee the unbroken progression of students' academic endeavors, educators have been forced to look for novel approaches. The study used the Value-Based Adoption Model (VAM) as a conceptual framework to look into the factors that affected Kuwait's e-learning outcomes in the midst of the covid-19 pandemic. 382 students at Kuwaiti universities and colleges were the source of quantitative data collection. The findings revealed that peer interaction emerged as the most influential factor in shaping outcomes within the educational context of Kuwait, while instructors and course design factors were not significant. Using the VAM, this study investigated the impact of several factors on students' e-learning results during times of crisis. The research expands the existing knowledge base in the field on this subject and suggests developing a well-organized online learning crisis approach. The main contribution of this work is summarized on (i) An integrated framework for the quality of the e-learning experience in universities in post-covid-19 times and (ii) A resilient higher education institutional learning strategy model in post-covid-19 times. The findings of this paper can be generalizable to other Gulf Corporation Council (GCC) countries such as Kingdom of Saudi Arabia, Qatar, United Arab Emirates (UAE), Bahrain and Oman. This is due to the shared cultural traditions and values, along with similar educational systems among these nations
