1,720,959 research outputs found
Управління міжнародною діяльністю підприємства
No full textThe work consists of an introduction, three chapters, conclusions and a list of references, which includes 18 titles, the work contains 3 figures. The volume of the paper is 49 pages.
The relevance of the study of the management of international activities of enterprises is determined by several important factors. In the globalization of the world economy, the success of companies increasingly depends on their ability to effectively enter international markets and adapt to various cultural, legal and economic realities. For domestic enterprises, going beyond the borders of the domestic market is critically important for increasing their competitiveness and integration into the global economic space.
Therefore, the study of the management of foreign economic activity allows to develop practical recommendations regarding the application of effective mechanisms, tools and strategies for the exit and functioning of companies on international markets. The study of leading experience and trends in this area is important for improving the effectiveness and competitiveness of domestic enterprises.
The purpose of the master’s work is to study the theoretical and methodological aspects of the management of the international activities of the enterprise and the justification of effective approaches and tools for increasing the effectiveness of the company’s exit and operation on international markets.
According to the goal, the following tasks are outlined:
- reveal the concepts and components of the enterprise’s foreign economic ctivity;
- analyze marketing strategies in the foreign economic activity of the enterprise;
- analyze marketing and innovation strategies in the foreign economic activity of the enterprise;
- study the current trends in the foreign economic activity of enterprises at the global level;
- develop strategies to increase the efficiency of foreign economic activity of enterprises;
- identify key challenges and opportunities in managing international activities;
- outline the prospects for the development of foreign economic activity of enterprises in the conditions of globalization.
The object of the research is the process of managing the international activities of the enterprise, which includes strategic planning, organizational structure, operational processes and control systems.
The subject of the study is a set of mechanisms for the formation and functioning of the enterprise in the conditions of entering foreign markets.
Research methods: theoretical generalization and comparison, monographic, financial and economic analysis, external environment of the enterprise, grouping, systematization and graphic representation.
The information base of the study is composed of scientific sources, statistics, data from international organizations and international standards, financial and ESG reporting data of Huawei Technologies Co. Ltd., the results of its own research and Internet resources.
Scientific novelty of the results: The conclusions and recommendations of the work can help Huawei Technologies Co. Ltd. to successfully implement sustainable development goals in the company’s activities through the expansion of foreign economic activity.
The research results were approved at the VII International Scientific and Practical Online Conference: ‘New Challenges for the Agrarian Sector of Ukraine in the Context of Globalisation’ (Kyiv, NUBIP of Ukraine, 9 May 2024).
The main provisions and results of the study are reflected in the conference proceedings: HANBING W., RALKO O., MANAGEMENT OF INTERNATIONAL ACTIVITY OF THE ENTERPRISE. New challenges for the agricultural sector of Ukraine in the context of globalisation: Proceedings of the VII International Scientific and Practical Conference of Students, Postgraduates and Young Scientists, 9 May 2024 - K.: NUBIP of Ukraine, 2024
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Розробка маркетингової стратегії міжнародної діяльності підприємства
Get PDFIn today’s highly interconnected global economy, Chinese enterprises are increasingly motivated to expand their presence beyond domestic borders to achieve sustainable growth and enhance their competitive edge. This thesis presents a comprehensive exploration of international event marketing strategies tailored for Chinese enterprises, using Kentucky Fried Chicken (KFC) as an in-depth case study. By scrutinizing KFC’s global marketing endeavors, the study aims to uncover best practices and strategic insights that can guide Chinese
companies in successfully navigating international markets.
The research begins with an extensive review of relevant theories and models in international marketing, including the International Product Life Cycle Theory, Comparative Advantage Theory, and Cultural Dimensions Theory. These theoretical frameworks provide a solid foundation for understanding the complexities of global marketing and the factors influencing success in diverse cultural and economic environments. The study then offers a detailed analysis of KFC’s current market situation, tracing its brand development history from a regional fast-food chain to a global powerhouse. This includes an examination of its strategic expansion into the Chinese market, which serves as a pivotal example of effective localization and market penetration.
A thorough examination of KFC’s marketing strategies is conducted, encompassing critical components such as market positioning, product innovation, pricing mechanisms, distribution channels, promotional activities, and digital marketing initiatives. In terms of market positioning, the study explores how KFC identifies and targets specific consumer segments based on demographic and psychographic factors, effectively positioning itself to meet the unique needs of different markets. The product strategy analysis highlights KFC’s commitment to
product innovation, detailing how the company balances global brand consistency with local tastes through menu localization and standardization practices.
The research incorporates data analysis, charts, and illustrative figures to provide empirical evidence and visual representations of KFC’s strategies and their outcomes. Through this comprehensive analysis, the study uncovers the key factors behind KFC’s success in the international market, such as its strategic localization efforts, innovative product development, flexible pricing strategies, effective distribution networks, and robust promotional campaigns. Additionally, it identifies the challenges KFC faces, including cultural differences, competitive pressures, digital marketing complexities, and management issues related to cross-cultural operations and supply chain logistics.
By dissecting these challenges, the study offers insights into how KFC addresses and overcomes obstacles in different markets, providing valuable lessons for Chinese enterprises. The findings emphasize the importance of cultural adaptability, continuous innovation, customer-centric approaches, and strategic partnerships in achieving international success. The research also highlights the critical role of digital transformation in modern marketing strategies, underscoring the need for Chinese enterprises to embrace technology and data-driven
decision-making.
Ultimately, this thesis provides practical guidance and strategic frameworks that Chinese enterprises can adopt to expand internationally and enhance their global competitiveness. It holds significant theoretical importance by contributing to the academic discourse on international marketing strategies and practical relevance by offering actionable insights for businesses seeking to navigate the complexities of international markets. The comprehensive exploration of KFC’s strategies serves as a blueprint for success, illustrating how enterprises can effectively blend global standardization with local adaptation to thrive in diverse cultural and economic landscapes.
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Стратегія розвитку міжнародної діяльності підприємства
Get PDFEconomic globalization has revolutionized the competitive landscape for enterprises, compelling them to seek international markets as a pathway for growth, resource optimization, and risk diversification. Over the past decades, global trade dynamics have significantly evolved, with technological advancements and shifting consumer preferences playing pivotal roles. According to the United Nations Conference on Trade and Development (UNCTAD), global trade volumes surged to $30 trillion in 2022, accounting for 39% of global GDP[1]. This remarkable growth underscores the interconnectedness of global economies and the urgency for businesses to adapt to these changes through strategic internationalization efforts.
From a practical standpoint, understanding and implementing effective internationalization strategies are vital for enterprises seeking to expand their global presence. Small and medium-sized enterprises (SMEs), in particular, face unique challenges due to their limited resources and lack of expertise in navigating complex foreign markets. By addressing these challenges, this study offers actionable recommendations tailored to SMEs, enabling them to compete effectively in the global arena
Управління технологічним розвитком експортоорієнтованого підприємства
Get PDFIn the era of deep dependence of the global economy on innovation-driven, technology R&D activities are of great value to export-oriented enterprises. At present. the international and domestic macroeconomic environment is undergoing systemic changes. Teak external demand has weakened the driving role of exports in national economies, and export-oriented enterprises need to shift to non-price competition with quality as the core. Under such circumstances. it is urgent to accelerate the innovation- driven transformation of enterprises, achieve scientific and technological self-reliance. and promote high-quality development of export trade. In the highly competitive international market. enterprises with innovative technology and potential are more flexible and adaptable, and can better adapt to changes in the market and fluctuations in demand. Improving the technological innovation ability of enterprises i8 also forced by the situation of reshaping the new advantages of international cooperation and competition, and promoting the new development pattern of double cycles at home and abroad
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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