1,721,010 research outputs found
Global Branding and Country of Origin. Creativity and Passion
No full textCreativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science
Sustainable retailing: the role of store atmospherics on green trust and green purchase intention
No full textAs perceptual focus on retailer's green marketing, this study explores how green store atmospherics can positively influence green trust and green purchase intention of consumer
Il marketing per una società migliore. Atti della 17a SIM Conference
No full textIl presente articolo intende fornire una revisione concettuale della letteratura sui diversi canali di vendita e le tecnologie digitali adottate dai retailer che caratterizzano il viaggio del consumatore moderno. Attraverso un’estesa analisi della letteratura, l’articolo si propone di mappare i principali filoni di ricerca che si occupano di canali di distribuzione e vendita e tecnologie digitali e proporre alcuni spunti di ricerca per orientare i futuri studi sul tema
The influence of new technologies on shopping values: an exploratory research at a retail level
No full textThis research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic). For collecting a preliminary answer to the research question, Authors have selected 9 cases of technology implementation at a retail level thanks to a secondary data analysis on retailing reports about innovations (GS1, Deloitte, PwC, Kiki Lab). Using a demi-structured research protocol, 5 retail marketing specialists were asked to express their evaluation about the potential impact of new technologies on shopping values. Relying on this exploratory research results, Authors propose 3 qualitative clusters of technology implementations at a retail level depending on the prevalence of utilitarian or hedonistic values
Experimental Methodology for Prescription Maps of Variable Rate Nitrogenous Fertilizers on Cereal Crops
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Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The paradox of odd-even price in fashion luxury sector : empirical evidence from an international direct observation of luxury stores
Full text linkPrice has always had a key role in the luxury fashion market, because high prices are linked to the uniqueness and the prestige of luxury products and brands. Because of this direct contribution of price to the luxury essence, scholars have partially neglected the possible existence of unintuitive and controversial pricing strategies followed by luxury firms. This article deals with this literature gap, particularly analyzing a specific pricing strategy that seems to be in contrast with the nature of luxury pricing: the odd-even price (OEP). With the direct observation of physical and digital store windows of 20 luxury brands, this research investigates the role of OEP in the fashion luxury sector. Particularly, this work examines the relationship between the OEP strategy and the luxury level of fashion brands considering both offline and online channels
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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