1,720,959 research outputs found

    Architettura e marketing creano più valore al retail

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    La grande deflazione: cosa fare? Come uscirne?

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    Italia in deflazione per la prima volta dal 1959. L'agosto del 2014 sarà ricordato anche per questo

    Retail Horizons

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    Five phenomena that will change retail in the years to come: the store’s scale up; cosmopolite retail vs. local retail; the post-industrial (and post-commercial) retail; the hybrid retail; the “retail of uniqueness”. All of them are not temporary trends, indeed, they represent structural changes originating either from new needs in society or from new technolog

    Scaling up the new format of the UEFA women's Champions League

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    The aim of the case is to lead participants to define future UEFA Women's Champions League marketing strategies in order to increase the revenue streams. In this case there are the descriptions of the most important revenue streams in Women's Football with a focus on strengths and weaknesses: fans, broadcasters, sponsors, merchandising, eSports, ticketing and betting partners with a special focus on UEFA Women's Champions League (new and old formats and current status of revenue streams). Once the features of UEFA Women's Champions League and all the revenue streams have been described, the participants have a clear idea of how UEFA Women's Champions League and the Women's Football works, especially in Europe. With all the information available on this topic, the participants will be asked to play the role of the UEFA Marketing Manager and her team and design the best Marketing Canvas model to implement in order to grow the revenue streams of the UEFA Women's Champion League. This case is a contemporary one that is based on the decision to change the format of the competition starting from 2021. At this time there is no best practice for the case in question; any development of the revenue streams due to marketing will be evaluated in the coming years

    Green: addio al consumatore

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    La costruzione dell'assortimento in una prospettiva relazionale

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    Introduzione; Il category management customer-based; La gestione delle sub-categorie; L'assortimento in chiave relazionale; Conclusioni; Bibliografi

    Green marketing

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    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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