1,720,969 research outputs found
L’impatto dell’investimento in politiche di sviluppo sostenibile (Environmental management practices EMPs) sulla performance delle imprese dell’ospitalità
No full textSocial Media Marketing in the Hospitality Industry: The Evolution of European Hotels’ Approaches from 2012 to 2018
No full textInformation and Communication Technologies advances, the development of social media and of
mobile devices have changed the customers’ journey and the ways consumers interact with
companies. The modern customers are more demanding, and they are looking for engaging
experiences with peers and with brands they love. Social media give to both consumers and
marketers the opportunity to interact, becoming also an important channel for customer care:
“social care”. Although, at present, social media are mainly marketing and communication tools
rather than separate retail channels, the ability to engage customers by means of social media could
increase customer loyalty, electronic word-of-mouth and consequently this could have important
effects on corporate sales and revenues. Therefore, social media marketing is moving from brand
marketing to conversions and sales.
These changes affect in particular the travel sector. Due to the difficulties the tourist has in
evaluating an intangible service prior to the consumption, Social media are widely adopted by
travellers in all the steps of the travel journey: to gather information, travel planning, decide where
to stay and share experiences. User-generated content of other customers supports the travellers
especially in the steps of information searching, holiday planning and purchase decisions. In such
a context, the development of social media strategies tuned with “social” consumers’ expectations
becomes increasingly important. Therefore, travel companies should understand which are the
most appropriate ways of using social media and the key elements of a successful integrated
marketing strategy.
With this in mind, the aim of this study is to investigate the use of social media in the hospitality
industry. In particular, the purpose is to compare the results of a previous study (Minazzi,
Lagrosen, 2014) with the current situation (2018) and then to understand whether and how social
media approaches have changed over time. Main research questions concern: which are the
dimensions that influence the use of social networks and which are the ways used by hotel brands
to interact with customers by means of social networks?
Quantitative and qualitative research methods have been combined to identify a group of items
useful to comprehend the way in which hotels interact with customers on social media. Facebook
was chosen as the one still most used by main hotels
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Persuasion, pride, prejudice. Interpretive communities and their winning arguments in a time of climate narratives
No full textThis chapter addresses two interpretive communities performing climate narratives. The first one is made up of social movements for climate change, whereas the second one comprises transnational economic actors, according to which global warming must be tackled by preserving the current economically constructed paradigms. These probe a ‘strategic’ use of the law, which is servient to normalising the ecological catastrophe and making consumerism a channel for a greener future. The socio-climatic consequences of our economic systems are thus dismissed with a mix of persuasion, pride, and prejudice. Climate narratives do not automatically exclude loopholes within their texture, which is vulnerable to the assaults of the ecological catastrophe. As interpretive communities, social movements are called upon to stir up both our consciences and legal formalism, teaching us to remain vigilant and keep the door of the law open to a constant conversation with the world and its environmental concerns
Climate disobedience: criminal conduct or democratic right? A constitutional law perspective
No full textThe Gen Z attitude-behavior gap in digital green activism
No full textThis chapter introduces the concept of attitudes from a consumer perspective and discusses the main theoretical lenses adopted in consumer research to study their role in shaping individuals’ purchasing decision processes. As a matter of fact, consumer actual behaviors often do not match with consumer attitudes, leading to the so-called attitude-behavior gap. Such phenomenon results exacerbated when considering the sustainable consumption domain, thus deserving special attention. This chapter provides an overview on the main drivers affecting this discrepancy and discusses the implications and strategies aiming at reducing such gap for markets and organizations. Furthermore, it offers a focus on the specific characteristics forming the attitude-behavior gap in sustainable consumption and argues on the determinants of such bias. In addition, the chapter offers empirical evidence on the role of young generations (e.g. Gen Z) and their online sharing behaviors in contributing to the attitude-behavior gap with electronic word-of-mouth (eWOM). The results exhibit how, despite Gen Zers being often portrayed as the greenest cohort of consumers and green activists, their online sharing behavior when discussing consumer experiences seems to mismatch their attitudes, thus acting as a paradoxical generation
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
It takes two to tango: the role of personal reputation in the sharing economy
No full textDrawing on the services marketing and sharing economy literature, the study identifies the leading reputational attributes that boost popularity of the services offered in sharing platforms. The purpose of this paper is to examine the role and influence of personal reputation and product description in popularity building in the context of collaborative consumption. A sample of Airbnb listings was collected in November 2016 in Italy and UK (n=502). The database consists of popularity variables along with host reputational attributes and the description of the product. The findings of the study, based on the Shapley Value Regression, suggest that host attributes are of paramount importance, explaining alone almost 40% of popularity variation. The paper concludes with theoretical implications on self-branding and, given the importance weights of the different attributes in popularity building, practical implications for sellers operating in peer-to-peer platforms
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