1,720,969 research outputs found
Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions: an empirical research
No full textThe role of live streaming digital platforms to sustain brand strategies: An exploratory study
No full textCreazione e monitoraggio della customer experience nella gestione dei mega-eventi
No full textIl paper analizza il ruolo delle determinati di valore esperienziale nella gestione dei mega-eventi, focalizzando l’attenzione sulle principali dimensioni critiche di successo gestite dai “soggetti responsabili dell’offerta” e sulle tipologie di risposta generabili nei “soggetti fruitori end-user”, esterni (turisti) piuttosto che interni (residenti) al territorio. Il lavoro presenta un modello di analisi originale dei processi di creazione e monitoraggio della customer experience, validato attraverso una ricerca empirica avente ad oggetto un mega-evento sportivo: l’America’s Cup World Series - Napoli 2013. Lo studio del caso è stato condotto mediante analisi di fonti sia di natura secondaria che primaria, effettuando interviste personali ad alcuni membri del comitato organizzatore, turisti (n= 613) e residenti (n=741) fruitori dell’evento
Understanding Green Consumer Behavior in Digital Environment: A Systematic Literature Review
No full textAnalyzing the relationships among destination image, event satisfaction and tourist behavioral intentions. The case of America’s Cup World Series in Naples
No full textManaging consumer-brand relationships on digital live streaming platform: a comparative study
No full text
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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