1,721,043 research outputs found
Emotions and persuasion: an affective model of persuasion for sport sponsorship.
Full text linkOver the last 30 years, sport sponsorship has become a privileged tool for companies willing to add an extra bit of soul to their communication. In the meantime, a considerable body of academic knowledge has been produced to allow a better understanding of the persuasion process happening in a sponsorship context. Despite being described as a fundamentally affective persuasion process (Quester, 1996), most of the knowledge accumulated so far about sponsorship has mobilised a cognitive perspective. Notwithstanding the contribution of cognitions in explaining sponsorship outcomes, we suggest that a purely cognitive approach of sponsorship fails to consider what determine both the nature of the message and the context in which it is received: i.e. the emotions elicited by sports drama. A multi-disciplinary literature review (sponsorship, persuasion theory, psychology, neurosciences) helped us proposing an affective model of persuasion for sport sponsorship, placing spectators’ emotional reactions at the heart of the communication. We tested this model at two similar tennis events – Roland Garros (n = 437) and the Australian Open (n = 375) – for eight sponsors. Data supports the hypothesised universality of emotional reactions amongst spectators of sporting events. Data also support that the dimensions of emotional intensity and valence affect cognitive (sponsors recognition), attitudinal (attitude toward the event, attitude toward the sponsor) and behavioural (purchase intent) outcomes of sponsorship. Finally, data supports the centrality of the concept of attitude toward the event in our affective model of persuasion.Thesis (Ph.D.) -- University of Adelaide, Business School, 201
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Management of innovation networks in technology transfer.
Full text linkNetwork management is a critical concept in innovation and technology transfer. Linkages among network members are fundamental in the innovation process which has been heralded for its contribution to wealth creation in economies increasingly characterized by both globalization and technological connectivity. Innovation networks involve relationships among members of governments, businesses and universities that collaborate continuously to achieve shared scientific goals. This study focuses on identifying the key management factors operating in such networks and on determining the process through which these lead to successful technology transfer. This is of increasing interest for many countries seeking to foster innovation, technology transfer and, in turn, international competitiveness.
The study integrates the technology transfer and network research streams in order to provide a unique contribution towards understanding key network factors that are important in technology transfer. Extant technology transfer literature predominantly provides a perspective of a focal organization or, at best, that of inter-organisational relationships while its empirical investigation from a network perspective remains limited. In order to develop a more holistic network perspective, this study draws on the network literature and in particular that of the Industrial Marketing and Purchasing (IMP) group. Although neither a comprehensive network management theory nor suitable measures at the network level of analysis currently exist, the network literature is quickly evolving and has highlighted several concepts that contribute to achieving network outcomes, albeit in a conjectural fashion. Therefore, this study applies these concepts towards contributing to network management theory development in both the network and technology transfer fields.
This study adopts a multi-method research approach. Qualitative exploratory research was necessary as concepts from the technology transfer and network management literatures were combined in a novel way. It was also essential in developing appropriate scales. Quantitative research then followed in order to test these scales by applying exploratory factor analysis and reliability testing. The developed scales were then employed to advance theory development, using confirmatory factor analysis via structural equation modelling. The study predominantly investigates networks within several industries that are relevant internationally and consistent with some of Australia’s national research priorities. Consequently, a pilot study was conducted in the wine industry to purify scales followed by full field work undertaken in the information and communications technology and biotechnology/nanotechnology industries.
Common patterns that emerge within different industries strengthen theory development and lead to generalizations to other related industries while differences lead to industry-specific implications. A number of patterns were uncovered. Evidence was provided for the significant impact of power distribution, trust, coordination and harmony on achieving network outcomes in the ICT and the biotechnology/nanotechnology industries. While both communication and R&D efficiencies were deemed important in achieving network effectiveness, the specific relationships among these factors varied between industries. The study contributes to advancing theory on network management and offers practical management implications particularly for the industries under investigation.Thesis (Ph.D.) -- University of Adelaide, Business School, 200
Key drivers of university - industry relationships and the impact of organisational culture differences : a dyadic study
Full text linkThis electronic version is made publicly available by the University of Adelaide in accordance with its open access policy for student theses. Copyright in this thesis remains with the author. This thesis may incorporate third party material which has been used by the author pursuant to Fair Dealing exceptions. If you are the owner of any included third party copyright material you wish to be removed from this electronic version, please complete the take down form located at: http://www.adelaide.edu.au/legalsThis research examines the characteristics of successful university - industry relationships. By integrating the research areas of relationship marketing and technology transfer, it attempts to provide a unique contribution to both streams and the emerging literature on university - industry relationships. This thesis argues that
conceptualising relationships beyond those between private sector organisations, the
current central focus of relationship marketing theory development, is needed in order to mature the discipline. In particular, university - industry relationships offer research opportunities due to their incorporation of fundamentally different organisational cultures. The aim of this research is to identify key drivers of university - industry relationships by taking into account the impact of organisational culture difference and other relevant antecedents, such as individuals engaged in the relationship process.
Based on a literature review and initial qualitative research, two conceptual models were developed and subsequently tested using Structural Equation Modelling methods. The first generic model identified the key drivers of satisfaction and intention to renew and examined the influence of organisational compatibility
and personal experience on university - industry relationships. The second dyadic model focused on identifying the impact of individual dimensions of organisational culture difference on relationship characteristics and success. Comprising the perspectives of both relationship parties, the dyadic data enabled an advanced
reflection of cultural differences and relationship dynamics. Four dimensions were
analysed, namely differences in time orientation, market orientation, employee empowerment and corporate flexibility. Both models were analysed in three steps, including path analysis and hypotheses testing, model re - specification and multigroup analysis.
Consistent with the literature, trust, commitment and integration were found to positively influence the primary outcome variable, satisfaction, and were thus confirmed as key drivers of successful university - industry relationships. While trust was identified as the strongest driver for satisfaction, commitment emerged as the strongest predictor of intention to renew. Also confirming relationship marketing
theory, the results showed interrelationships between these relationship factors :
Trust positively affected commitment and integration and commitment strongly and
positively influenced integration. The findings further demonstrated that organisational compatibility positively influenced all relationship characteristics. However, only two significant paths were confirmed between the individual dimensions of organisational culture difference and relationship characteristics :
Differences in time orientation and corporate flexibility both impacted commitment negatively. Furthermore, market orientation difference directly and negatively affected the relationship outcome measure intention to renew. The results only showed a weak influence of personal experience, the variable measuring the
relevance of individuals for university - industry relationships, on commitment.Thesis (Ph.D.) -- University of Adelaide, School of Commerce, 2006
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Hearts and Minds: Investigating the Effects of Country of Origin on Consumer Response to an International Service Crisis
Full text linkThis research advances our theoretical understanding of COO effects, and more specifically their cognitive and emotional/affective influences, in an international services organisation crisis context. This is achieved via decomposing the COO construct into cognitive and affective (positive and negative) country and people image i.e. country image cognitive, country image affective positive, country image affective negative, country person image cognitive, country person image affective positive and country person image affective negative (CIC, CIAP, CIAN, CPIC, CPIAP and CPIAN). Specifically, the study investigated the capacity of these distinct dimensions of COO to shape organisational trust and distrust (OT/OD) following a services crisis event in both a developed and emerging economy. The study also examined the extent to which consumer cultural congruence and country familiarity moderate the proposed relationships between COO effects and OT/OD. Lastly, this research contributes to a better understanding of the flow-on effects to subsequent consumer perceptions of attribution of blame for the event and consumer behavioural outcomes (such as future purchase intention and willingness to pay the same price or more post event). The proposed conceptual framework was tested in two divergent geographical and cultural locations (Australia and India). The research is comprised of both qualitative and quantitative methodologies. Qualitative findings provided stimuli for the quantitative stage employing an experimental study design. The final design (quantitative) employed 16 crisis scenarios based on various stimulus used in this study. Structural equation modelling (SEM) and comparison of means testing were used to analyse the data. The results of this study showed that an organisation’s home country and its people image both cognitive and affective (negative and positive), have the ability to significantly influence OT/OD and their subsequent influence on attribution of blame and consumer behavioural outcomes for a crisis event. Comparison of means testing showed that the service organisation with negative country image (China) consistently and significantly faced greater risk as compare to the organisation with positive CI (England). Subsequently, those organisations suffer lower levels of OT and higher levels of OD which, ultimately, leads to higher attribution of blame and diminished purchase intentions. Moreover, attribution of blame was higher for the intentional crisis with denial as response type tested and lower for the victim crisis along with apology as a response type tested. Additionally, for all crisis type tested, between the English and the Chinese service organisations, the organisation from developed country was strongly preferred each time. Additionally, the results of this study suggest that consumers show more trust towards service providers and their products when they feel a greater level of cultural congruence.Thesis (Ph.D.) -- University of Adelaide, Business School, 201
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Housing purchase decision: the decision of a lifetime
No full text[Extract] Driving to work on Monday morning, Paul has plenty to think about. He is considering buying one of the houses he and his partner had inspected over the weekend. This decision is a difficult one and one that will affect his whole family. Making the right choice is crucial given the financial and lifestyle implications of this decision
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