1,116 research outputs found
Marketing and its narratives
No full textThe purpose of this thesis is to look at marketing not only as an activity, art or science; but also from the spectrum of different narratives. The three enumerated narratives are profane, sacred and secular. Each of the enumerated narratives is taken separately and examined. This examination underlines a need to formulate a unified marketing narrative.M.A.L.S.Includes bibliographical referencesby Dariusz S. Malinowsk
Commercialisation of research results – cooperation between science and business
Get PDFWhen analysing the term commercialisation one should answer the
crucial question: what mechanisms govern commercialisation of knowledge
and technology as well as which resources and sources determine it. The
article presents a theoretical deliberation concerning the development of
issues related to the commercialisation of research results in the last century.
A review of literature precedes the section on sources for the
commercialisation of knowledge and technologies when considering research
results and technology providers. The author claims that analysis
of technological resources also determines the possibilities for the
cooperation between science and business. It is important for the selection of
the commercialisation strategy to describe technological resources
and their complementarity. Strong technological resources and their market
availability ensures independent technological development. However,
a lack of technological resources or the chance to acquire them encourages
an innovative organisation to pass know-how or technologies to another,
capable organisation which is willing to commercialise this knowledge
on the market. Frequently however when commercialising research results,
organisations establish cooperation on the market in order to build resources
to implement research results. This article, ‘Commercialisation of research
results – cooperation between science and business’, is concluded with
an example depicting the cooperation between scientists and business people
in a new spin-off company set up in order to build technological resources
and the market implementation of a device for measuring the structure of soft
material surfaces.Article has been prepared based on Polish National Scientific Agency
project - DEC-2011/01/B/HS4/05200. (Powstanie artykuł zostało
sfinansowane ze środków Narodowego Centrum Nauki przyznanych na
podstawie decyzji numer DEC-2011/01/B/HS4/05200”) Preparation and printing funded by the National Agency for Research and Development under project “Kreator Innowacyjności – wparcie dla Przedsiębiorczości akademickiej
Selected aspects of transportation system modelling
No full textTyt. z nagłówka.Bibliogr. s. 24.Dostępny również w formie drukowanej.STRESZCZENIE: W artykule przedstawiono wybrane aspekty modelowania rynku usług transportowych ze szczególnym uwzględnieniem modelowania systemów przewozowych. Przedstawiono metodę, poprzez sformułowanie zadania optymalizacyjnego umożliwiającą tworzenie harmonogramów obsługi transportowej rejonu. ABSTRACT: The paper presents selected aspects of the transport services market, particularly issues related to the transportation system modelling. A method for scheduling of regional transport services through formulation of an optimisation problem is discussed. SŁOWA KLUCZOWE: system transportowy, modelowanie usług transportowych, harmonogram usług transportowych. KEYWORDS: transportation system, transportation services modelling, transportation servicing schedule
Problem zwierząt. Jak traktujemy i jak postrzegamy zwierzęta?
No full textThe article presents the reflections on the Animal Question, considered in various aspects: philosophical, ethical, economical and cultural. Author brings up the problem of language, that humans use speaking about animals, which is clearly involved into structure of power. One of the most striking problems is variety and diversification of beings that word ‘Animal’ apply to, which enhance anthropocentric opposition between human and non-human animals. Being aware that language is actually a conceptualization of animality, Dariusz Gzyra reveals how our everyday reality involves problem of animals especially when it comes to social institutions. One of the main thesis is the one that shows connection between discourse (the way we perceive animals) and social practice (the way we treat them). That is why objectification (animal as a peace of meat) or infantilisation (conceptualization of animality in cartoons) are deeply connected with animal farms, industry of pets or animal spectacles like circus. In this article Dariusz Gzyra deals with different aspects of speciesism. Through references to Rosi Braidotti’s, Donna Haraway’s and Monika Bakke’s works author of these thesis shows inner complicity of speciesism, which infects deeply on human perception of animals, environment and ourselves.The article presents the reflections on the Animal Question, considered in various aspects: philosophical, ethical, economical and cultural. Author brings up the problem of language, that humans use speaking about animals, which is clearly involved into structure of power. One of the most striking problems is variety and diversification of beings that word ‘Animal’ apply to, which enhance anthropocentric opposition between human and non-human animals. Being aware that language is actually a conceptualization of animality, Dariusz Gzyra reveals how our everyday reality involves problem of animals especially when it comes to social institutions. One of the main thesis is the one that shows connection between discourse (the way we perceive animals) and social practice (the way we treat them). That is why objectification (animal as a peace of meat) or infantilisation (conceptualization of animality in cartoons) are deeply connected with animal farms, industry of pets or animal spectacles like circus. In this article Dariusz Gzyra deals with different aspects of speciesism. Through references to Rosi Braidotti’s, Donna Haraway’s and Monika Bakke’s works author of these thesis shows inner complicity of speciesism, which infects deeply on human perception of animals, environment and ourselves
Problem of animals. How do we perceive and treat animals?
No full textThe article presents the reflections on the Animal Question, considered in various aspects: philosophical, ethical, economical and cultural. Author brings up the problem of language, that humans use speaking about animals, which is clearly involved into structure of power. One of the most striking problems is variety and diversification of beings that word ‘Animal’ apply to, which enhance anthropocentric opposition between human and non-human animals. Being aware that language is actually a conceptualization of animality, Dariusz Gzyra reveals how our everyday reality involves problem of animals especially when it comes to social institutions. One of the main thesis is the one that shows connection between discourse (the way we perceive animals) and social practice (the way we treat them). That is why objectification (animal as a peace of meat) or infantilisation (conceptualization of animality in cartoons) are deeply connected with animal farms, industry of pets or animal spectacles like circus. In this article Dariusz Gzyra deals with different aspects of speciesism. Through references to Rosi Braidotti’s, Donna Haraway’s and Monika Bakke’s works author of these thesis shows inner complicity of speciesism, which infects deeply on human perception of animals, environment and ourselves
BOLESŁAW LEŚMIAN’S LOST DRAMA VASILIJ BUSLAEV: MORE THAN JUST A BIBLIOGRAPHICAL PROBLEM
No full textThe complex and mysterious story of Bolesław Leśmian’s drama Vasilij Buslaev has led some scholars to doubt the very existence of the piece. The correspondence of Maksim Gor’kij may help to solve the mystery. The authoritative Russian writer acted as a reviewer when the decision to accept or reject this play for print was to be taken. Once Gor’kij had read the manuscript, the piece was returned to the author, who was informed that it would not be published. Unfortunately, its fate thereafter remains unknown
Techniques of Social Influence
No full textThis accessible text provides an overview of different social influence techniques, which people use in order to make others meet various requests, suggestions and commands. Author Dariusz Dolinski does not merely describe these techniques, but also explores the research behind them: how do we know that they work, and under what conditions are they more or less likely to be effective. A perfect introduction for psychology graduates and undergraduates studying social influence and persuasion, this original text will also appeal to scholars and students in neighboring disciplines, as well as interested practitioners in the field of sales and marketing
Addendum do przewodnika po współczującym myślistwie
No full textDariusz Gzyra
ORCID: 0000-0003-4659-3262
Uniwersytet Pedagogiczny, KrakówWydział Humanistyczny
Abstract
Addendum to the compassionate hunter’s guidebookMiles Olson is the author of two books: The Compassionate Hunter’s Guidebook: Hunting from the Heart and Unlearn, Rewild: Earth Skills, Ideas and Inspiration for the Future Primitive. The paper consists of a critical analysis and an ethical evaluation of Olson’s particular version of anarcho-primitivism and ideological assumptions of his concept of “rewilding”. The question of hunting and the motives for Olson’s rejection of veganism are analyzed in detail.
Keywords:hunting, animals, killing, veganism, compassion
Multicriteria Evaluation of Designing Transportation System within Distribution Sub-Systems
No full textThe paper presents the problem of designing transportation system for goods distribution with usage of multicriteria
decision supporting method. The general characteristic of transportation system as an element of distribution system
was presented. Moreover, the distribution system was identified as a one of the most important elements of supply
chain which aims in making products available in place and time matching client needs. In further part the problem
was mathematically formalized to optimization task. Analyzing the problems of modeling conveying system forces
claim that decisions taken within area of transport organization consist in solving complex decision problems.
Complexity follows from the demand of best decision according to many aspects. Solution must ensure othe best
realization of all partial criteria (aims) taken into account during decision making process. The article contains
characteristics of methods of multicriteria evaluation with regard to short literature review. The emphasis was placed
on ELEKTRA and MAJA methods which can be applied in the evaluation of complex decision problems in
transportation systems. The last part of the article is verifies of presented issues by tneans of numerical experiment
- …
