1,720,982 research outputs found
Sport volunteering motivations : gender differences among undergraduates in a sport-related faculty
No full textWith the growth of Singapore's sport industry, more manpower is needed to meet the demands of increasing sporting events. Given the economic and non-economic benefits that young volunteers bring, sport companies and sport event organisers should aim attract more of such personnel. In order to do so, they should have an understanding of sport volunteering motivations and how these motivations differ between genders. This would allow them to customise their recruitment campaigns to target each gender more effectively. The aim of the study was to examine gender differences in sport volunteering motivations. The study used the Volunteer Functions Inventory (VFI) scale to test for importance placed on six motivators (i.e., values, understanding, social, career-related, enhancement, and protective) with regards to sport volunteering. Online questionnaire was sent to undergraduates in a sport-related field of study. There were 126 responses, comprising of 68 males and 58 females. One-way MANOVA testing showed that females placed significantly more importance on values motivator; F(1, 124) = 4.91, p = .028, understanding motivator; F(1, 124) = 5.06, p = .026, and protective motivator; F(1, 124) = 4.43, p = .037. Results implied that volunteer recruitment messages should emphasise on benefits related to values and understanding, especially if the aim is to attract females volunteers, given that these two motivators were also ranked as most important among the six motivators. Ways to improve males' perception towards volunteering should also be looked at by volunteering organisations and government agencies.Bachelor of Science (Sport Science and Management
Impact of sport facility upgrade on patron utilisation rate
No full text31 p.The S$4 million upgraded Bukit Batok Sports Hub has been serving the Bukit Batok community since its opening in December 2011. The purpose of this study is to understand the sport consumer behaviour of the Bukit Batok community towards the upgrading of the Bukit Batok Sports Hub to find out the impact of sport facility upgrade on patron utilisation rate. The System for Observing Play and Recreation in Communities direct observation instrument (McKenzie, Cohen, Sehgal, Williamson, & Golinelli, 2006) was used to find out the physical activity patterns of users of the Bukit Batok Sports Hub. A total of 1,086 people were observed. The majority of users of the Bukit Batok Sports Hub were made up of 638 users (58.75%) that were seen in the evening, 524 adult users (48.25%), and 708 male users (65.19%). The basketball court which saw 234 users (21.55%) is the most utilised facility and the street soccer court with 58 users (5.34%) is the least utilised facility. Findings indicated that the Bukit Batok Sports Hub provides various facilities which allow the community to participate in sport and understanding of the sport consumer behavior is crucial to encourage and increase patron utilisation rate of upgraded sport facilities.Bachelor of Science (Sport Science and Management
Motivational factors of S. League spectators : a comparison study between male and female spectators
No full textWith the alarming decreasing figures in S. League attendance in recent years, the aim of this research is to find out spectators motivation in attending S League matches with the use of an adapted Fan Motivation Scale (FMS) (Thibiti, Y. A., 2004) questionnaire. A comparison would then be made between male and female motivations. The hypothesis of this study is that there will be a difference between male and female motivational factors in attending S. League.
A total of 73 participants (male=53, female=20) with age ranging from 16 to 50 years old (M=26.06, SD=7.66) were recruited to complete the FMS questionnaire during 2 S. League matches on 17th and 22nd March 2013. Analysis was performed using the Statistical Package for Social Science (SPSS).
Results have shown that the highest motivational factors in attending S. league are “to have a good time” (M=4.05) while “betting on the matches” (M=1.56) scored the lowest. There are also significant differences between male and female motivations in attending S. League matches in 3 of the dimensions, namely, Quality of the Game, Escape, and Entertainment. With a comparison of the highest mean scores for each gender, males are more likely to attend S. League for entertainment motives (M=4.05) while females would attend out of social reasons (M=3.43).
Findings from this study can be employed by S. League providers and sport marketing to attract spectators by targeting their underlying motivations in attending S. League matches. Recommendations for future studies are also suggested.Bachelor of Science (Sport Science and Management
Content analysis of print coverage for local sports
No full textAbstract
The media has become an extremely important medium within today's modern society, it can also potentially play a vital role in shaping Singapore’s sporting scene. The purpose of this study was to compare the amount of local sports coverage prior to the release of the Sporting Culture Committee Report and after its release. It was hypothesized that the Straits Times featured more local sports coverage in the Sports Section after the release of the Sporting Culture Committee Report as compared to before the release of the report. A total of 308 newspaper articles from The Straits Times’ Sports Section were analyzed from 1st October, 2007 to 31st March, 2008 and from 1st October, 2008 to 31st March, 2009. The results show that there was no significant increase in the number of ‘Local’ coverage even after the release of SCCR. Further studies can be conducted to analyze the quality of sports media coverage in Singapore by comparing the differences in sizes and space taken of the articles.Bachelor of Science (Sport Science and Management
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Consumers' awareness of sport sponsorship in the Singapore grand prix 2013
No full textWith an increase in emphasis on sport events in Singapore, sport sponsorship has been on the rise. This may help to bring about brand awareness, which may ultimately affect consumer purchase intention. This study thus aimed to examine the effectiveness of sport sponsorship in the Singapore Grand Prix by testing consumers’ brand awareness of the sponsors of the event. The recall and recognition rates were examined using 213 respondents, of which 63.8% were females and 36.2% males. Results of the independent samples T-tests showed no significant differences between both duration and frequency of exposure and, recall and recognition rates. This study will help marketers to determine and develop an effective marketing strategy by advertising through sport with the use of sport sponsorship.Bachelor of Science (Sport Science and Management
Consumers' perceived functions of and attitude towards corporate sponsors of small-scale amateur sporting events
No full textAspiring to become a sporting nation, one recommendation from Singapore’s Vision 2030 is to develop a sustainable resourcing model, by encouraging more corporate companies to sponsor sporting events. This research aimed to identify the perceived functions of corporate sponsors, which influenced consumers to develop positive attitudes towards these sponsors. Using convenience sampling, 229 undergraduate students participated in this study, of which 210 were regarded as valid responses. Participants’ ages ranged from 21 to 26 years (M = 23.3, SD = 1.3), where 50% were females and 50% were males. The five perceived functions of corporate sponsors were ubiquity, sincerity, credibility, sponsor-event fit and profit-orientation. It was hypothesised that perceived ubiquity and profit-orientation negatively influenced consumers’ attitude, while perceived sincerity, credibility and sponsor-event fit were positive influences. Descriptive statistics and internal consistency were tested during the preliminary stages. Multiple regression was used during the main analysis, to identify the relationships between the five functions and consumers’ attitude. Results identified perceived ubiquity (p = .034) and sponsor-event fit (p = .016) as the functions which positively influenced consumers’ attitude towards corporate sponsors of small-scale sporting events. Therefore, to better reach out to their target audience, it is recommended for corporate sponsors to be more involved in small-scale sporting events, and also, brand their image or tagline to fit the sponsored event. Furthermore, organisers of small-scale events can also be more proactive and confident in approaching potential corporate sponsors, with more effective sponsorship proposals.
Keywords: corporate sponsorship, small-scale events, perceived functions, consumers’ attitudeBachelor of Science (Sport Science and Management
Attitude toward sponsorship in Singtel Singapore grand prix : its antecedent and consequence
No full textSport sponsorship, despite being a lucrative growing market, has encountered challenges and critics in the measurement of its effectiveness. This study intended to build on the study of attitude towards sponsor, an established construct in the field, and purchase intention as the measurement of sponsorship effectiveness. Social identity theory has also been used in the explanation of fan identification, however, it has not been applied to consumer’s identification with an event. Therefore this study sought to find out the applicability of the identification with a sport event in influencing sponsorship outcomes, by introducing it as an antecedent of attitude towards. An online survey was carried out in Nanyang Technological University community and a series of regression tests were done to analyze the data. Results showed that event identification predicted attitude towards sponsor and attitude towards sponsor acted as a partial mediator between event identification and purchase intention. Therefore event identification still has a significant influence on purchase intention. Future studies may consider replicating this in a different type of sports event e.g. mass participation event. Event organizers and sponsors may consider exploring activation plans targeting at increasing both event identification and attitude towards sponsors to maximize the returns on sponsorship investments.Bachelor of Science (Sport Science and Management
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
- …
