1,795 research outputs found

    Letter from Ida Otani to Michi Weglyn, April 26, 1997

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    A letter from Ida Otani to Michi Weglyn about the firing of Japanese American railroad workers during World War II. Otani describes the hardships her family went through after her father was fired by Western Pacific Railroad and the family was forced to vacate their home because it was on railroad property.These materials are from box 73 and 74 of the Frank Chin Papers. The Frank Chin Papers contain personal and professional correspondence between Frank Chin and Michi Weglyn relating to particular projects on which either author was working as well as files related to the Day of Remembrance Tribute to Michi Weglyn

    The author, Ida Allen, recounts some of her life in Maine\u27s woods. She was born

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    The author, Ida Allen, recounts some of her life in Maine\u27s woods. She was born in a Moxie Gorge log camp in the 1910s, and she remembers how the river drivers and lumbermen got logs from Lake Moxie over Moxie Falls ( the Niagara of the north ) through Moosehead Lake to the company mills. Details

    Letter from Ida Boitano to Ernest Besig, Director, American Civil Liberties Union of Northern California, 1942

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    Letter from Ida Boitano to Ernest Besig. Boitano thanks Besig for the money he sent from Korematsu. She writes of her concern for Korematsu, and ask Besig to try to convince him not to contact her directly, out of fear it could be dangerous for her. She writes, "I happen to be Italian, and this is war, so we must both be careful." Stamped "confidential."The ACLU-Northern California case file records contain legal documents and correspondence pertaining to the case argued before the Supreme Court in Korematsu v. United States (1944), challenging the constitutionality of Executive Order 9066

    Pengaruh Promosi terhadap Persepsi suatu Negara, Memori Otobiografi, Ikatan Emosional, dan Niat Berkunjung pada Pelanggan Tour And Travel di Tangerang

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    This study was intended to understand the influence of promotion on the perception of a country, authobiographic memory (AM), emotional ties (EB), and the intention to visit. It was to understand the direct and indirect of those five variables. The study was conducted by using 300 respondents at some Tour and Travel agents located in Tangerang, with seven hypotheses using the SPSS Path Diagram analysis to determine which ones would be considered as directly or indirectly influencing in their intentional decision to visit a country.The research results show that simultaneously promotion and perception of a country, promotion and authobiographic memory, promotion and emotional ties were found to be influencing the visit intemtion. Partially, though, only promotion was found to be influencing it, either through the variable of a country perception, authobiographic memory and emotional ties, directly or indirectly.Through this study it is hoped that this study can reveal information specially related to the tourism sector to understand the function of promotion for a country in attracting the visiting intention. On the other end, promotion can create EB or AM which can be substainably developed by the tourism industry. Sequentially, marketer need to build appropriate strategic marketing thinking to create strong emotional ties for a country's visitors

    Unsur-Unsur Bauran Pemasaran Sebagai Prediktor Ekuitas Merek Pada Produk Sepatu Di Mall Sumarecon Tangerang

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    AbstrakTujuan dari penelitian ini adalah untuk mengetahui hubungan elemen bauran pemasaran untuk penciptaan ekuitas merek. Unsur-unsur bauran pemasaran, seperti: harga, citra toko, intensitas distribusi, iklan tinggi dan frekuensi harga promosi. Berdasarkan tanggapan responden terhadap 200 merek-merek toko Adidas di Sumarecon Mall Tangerang. Regresi tunggal dan ganda menggunakan SPSS versi 16 digunakan untuk menguji hipotesis. Dengan regresi parsial, hasilnya diperoleh bahwaharga, citra toko, promosi harga signifikan, hanya intensitas distribusi dan iklan yang tinggi tidak signifikan. Regresi Simultan menunjukkan semua variabel signifikan, elemen pemasaran kemampuan terkait dengan dimensi ekuitas merek, kualitas, loyalitas merek, dan asosiasi merek dikombinasikandengan kesadaran merek Adidas sepatu di Sumarecon Mall Tangerang. Hasil penelitian ini diperlukan untuk pemasar khususnya, karena pada umumnya pelanggan membutuhkan sesuatu yang kondusif, pada bauran pemasaran unsur yang, yang dapat mempengaruhi ekuitas merek mereka ke toko ritel.Kata kunci : unsur bauran pemasaran, ekuitas merek, regresi tunggal dan gandaAbstractThe objective of this research is to find out the relationships of marketing mix elements to thecreation of brand equity. The marketing mix elements, such as: price, store image, distribution intensity,high advertaising and frequent price promotions, Based on 200 respondent responses to the store brandsAdidas in Sumarecon Mall Tangerang. Single and multiple regression using by SPSS version 16 are needto test the hypothesis. By parsial regression,the result obtained revealed that the price, store image, price promotion were significant, but only distribution intensity and high advertising was not significan. By Simultan regression all the variables were significan, its means marketing elements are related to the dimensions of brand equity, that is perceived quality, brand loyalty, and brand associations combined with brand awareness Adidas shoes in Sumarecon Mall Tangerang. The result of this research is needed to obtain from the particular related marketer because in general, customers require a condusive and good marketing mix elemens, that can effect their brand equity to the retail store.Key words : marketing mix elemens, brand equity ,single and multiple regressio

    Faktor Faktor Yang Mempengaruhi Preferensi Pembelian Terhadap Merek (Studi Kasus Pada Metro Departemen Store Di Jakarta )

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    AbstractTrust in a brand is not a belief to someone but a belief to a symbol . A belief to a brand is one kind of consumer readiness to lean to a brand and the risk because the presence of hope that the brand will give a positive outcome. So many shop that evolve this days didn't notice about the shop brand, this thing could give a negative impact and raise the consumer unwillingness to visit the store .This research aims to know the reaction and dominant factor that impact the costumer to the purchase preference of the shop brand . That factor is involvement, price, product quality, familiarity, the risk of the perceived product, intrinsic sign, extrinsic sign .Data analysis technique use the average and factor analysis from a SPSS th  program 16 version, turns out the average costumer agree with the shop brand . There is five dominant factors that effect the consumer preference to the brand of Metro Department store . Keywords : buying preference, brand , factor analysis AbstrakKepercayaan terhadap merek bukanlah keyakinan seseorang, melainkan sebuah kepercayaan untuk simbol. Sebuah keyakinan untuk merek adalah salah satu jenis kesiapan konsumen untuk bersandar pada merek dan risiko karena adanya harapan bahwa merek tersebut akan memberikan hasil yang positif. Jadi banyak toko yang berevolusi tidak ingat tentang merek toko,hal ini bisa memberikan dampak negatif dan meningkatkan keengganan konsumen untuk mengunjungi toko. Penelitian ini bertujuan untuk mengetahui reaksi dan faktor dominan yang mempengaruhi konsumen untuk pembelian preferensi merek toko. Bahwa faktor keterlibatan, harga, kualitas produk, keakraban, risiko dari produk yang dirasakan, tanda intrinsik,tanda ekstrinsik. Teknik analisis data menggunakan rata-rata dan analisis faktor dari versi program SPSS 16, ternyatakonsumen rata-rata setuju dengan toko merek. Ada lima faktordominan yang mempengaruhi preferensi konsumen terhadap merek toko Departemen Metro. Kata kunci : membeli preferensi, merek, analisis faktorÂ

    Portrait of Ida Dehmel, founder of GEDOK.

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    Reproduction of a portrait of Ida Dehmel, painted in 1927, when she founded GEDOK, the organization for women artists in Germany and in Austria.Verso: 'Ida Dehmel als sie 1927 die GEDOK gruendete'.The German poet Ida Dehmel, née Coblenz was born in Bingen am Rhein in 1870. Her first marriage to businessman Leopold Auerbach ended in divorce, and she was then married to the author Richard Dehmel (1863 – 1920). Ida Dehmel was active in various feminist causes, and in 1926 she was instrumental in founding the “League of female artists associations of all genres”, GEDOK (Gemeinschaft Deutscher und Oesterreichischer Künstlerinnenvereine aller Kunstgattungen". Facing deportation in 1942, Ida Dehmel committed suicide

    Portrait of Ida Dehmel née Coblenz.

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    Digital ImageThe German poet Ida Dehmel, née Coblenz was born in Bingen am Rhein in 1870. Her first marriage to businessman Leopold Auerbach ended in divorce, and she was then married to the author Richard Dehmel (1863 – 1920). Ida Dehmel was active in various feminist causes, and in 1926 she was instrumental in founding the “League of female artists associations of all genres”, GEDOK (Gemeinschaft Deutscher und Oesterreichischer Künstlerinnenvereine aller Kunstgattungen". Facing deportation in 1942, Ida Dehmel committed suicide
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