15 research outputs found
ANALISIS DAMPAK DEFISIT KEUANGAN PERUSAHAAN TERHADAP INSTRUMEN HUTANG JANGKA PANJANG PADA PERUSAHAAN LQ45 DI INDONESIA
No full textImplementation of Concepts Management Strategy 7s Mckinsey for Start-up Business: Fruit Combining
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Marketing Plan at PT Catur Manunggal Berjaya Facial Cleansing Tissue “Buddies” Product
No full textAims: Researchers want to discover the marketing plan of PT Catur Manunggal Berjaya Facial Cleansing Tissue called “Buddies”.
Study Design: Applied qualitative research.
Place and Duration of Study: PT Catur Manunggal Berjaya.
Methodology: Data collection methods used are interviews, observation, and document analysis. Semi-structured interview of business owner, one (1) finance manager, one (1) sales manager, one (1) purchasing manager, one (1) production manager, and two (2) production employees. The media used in the interview process is in the form of written notes. Non-participant observations were also carried out to dig deeper into the data and observe closely the condition of the business entity. Observations were made on marketing activities (sales, purchasing, warehouse, production, payment, customer service, recording, controlling, and mobilizing HR performance). Document analysis was carried out by comparing the previous interview data and several other documents provided by the business entity (organizational structure, marketing photos, and regulations. So that the data is not biased, validity and reliability are carried out.
Results: The marketing plan of PT Catur Manunggal Berjaya facial cleansing tissue called “Buddies” contain (1) deciding marketing goal and target, (2) segmenting, targeting, and positioning, (3) determining marketing mix in which is 4P’s, (4) sales including activity team, and budget, and (5) revenue stream including drop size and revenue estimation.
Conclusion: The strategies make the product reach the target in which is concluded in Indonesian cosmetics market business.</jats:p
Marketing Strategy on The Project Planning of Retail Business for Garage Shop
Get PDFGarage Shop, Ltd is a distribution company of all types of goods for the needs of cooperatives located in Tangerang which has a mission of maintaining customer satisfaction, providing an easy shopping process for cooperatives and participating in developing the country to advance the development of cooperatives. The background of the establishment of this business is to provide convenience for cooperatives in obtaining goods, facilitate cooperatives to manage and record the amount of goods, encourage cooperatives to be more advanced and to accommodate the desires of consumers who cannot shop on credit because they do not have a Garage Shop, Ltd for credit card, which concentrate on distributing goods for the needs of cooperatives that will be at the start of the cooperative members, in the early stages the Garage Shop, Ltd Company will start up in Tangerang Regency, Banten Province. In the operational process, the Garage Shop, Ltd company will cooperate with non-banking financial institutions. Garage Shop, Ltd needs funds for this business plan of around Rp. 2.5 billion, with working capital as much as 27% of the total capital while for capital expenditure and initial capital amounting to 73% of the total capital. The plan for funding capital will be 80% from the founder and 20% from the other party. The company maintains a gross profit of around 57% of first-year sales with 270 cooperative partners, with a return on investment (payback period) in year 1 of the 10th month with a Return of Investment (ROI) of 21.28%
Implementation of Activity based Costing System in Real Price Calculation of Cost of Goods Manufactured for the Determination of the Selling Pricing for Start-up Business: Fruit Combining
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