1 research outputs found
A Comparative Study of JIO Versus Bharti Airtel with Reference to Connectivity and Recharge Plans Among Gen Z in Ahmedabad City
No full textThis research presents a comparative study of two major telecom service providers—Jio and Bharti Airtel—in relation to connectivity and recharge plans among Gen Z consumers in Ahmedabad city. The study aims to explore how age influences network connectivity ratings, telecom service provider preferences, and the experience of network issues. Using a structured survey, the study evaluates five hypotheses, focusing on the associations between age and various telecom-related factors. The findings reveal that while there are weak associations between age and connectivity ratings, network-related issues, and provider preferences, age does not significantly determine the choice between Jio and Bharti Airtel. Instead, factors such as service quality, network coverage, and digital service offerings seem to play a more crucial role in shaping Gen Z\u27s telecom choices. The research also highlights the importance of localized solutions for network issues and suggests that telecom operators should consider tailored marketing strategies, competitive pricing, and value-added service bundles to attract and retain Gen Z consumers. Furthermore, the study indicates that customer service, brand loyalty, and the influence of digital services are key drivers of consumer satisfaction and provider choice. Theoretical and practical implications suggest that future research should further investigate the role of socio-economic factors, technological advancements like 5G, and government regulations in shaping consumer behaviour in the telecom industr
