1,721,064 research outputs found
Hotel disintermediation in France: perceptions of students from Generation Y
No full textThis study investigates students from Generation Y (Gen Y) perceptions of hotel disintermediation in France and also considers the influence of User Generated Content on travellers' choice of accommodation. A sample of 378 student travellers from France was used to uncover the underlying dimensions of disintermediation perceptions. T-test and cross tabulations indicated that demographics such as gender and age had a significant influence on perceptions. The results suggest that hotel managers and travel agencies should monitor Gen Y perceptions of the benefits and constraints of using the internet and travel agencies for hotel booking. Accommodation providers should create affective commitment in their young customers through online channels to maintain long-term relationships
The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract.
No full textHosting events has become an important tool in stimulating tourism development for local communities. A growing corpus of studies examines different ways of evaluating the environmental sustainability of events using concepts such as the ecological footprint, event greening, and event legacy planning. Existing studies on the environmental impacts of mega events do not consider how residents perceive a certificate of environmental sustainability (CES) and whether such perceptions have an impact on how they evaluate the environmental impacts of the event. Also, despite some studies examining the relationship between tourism impacts and place attachment, no studies have yet established whether place attachment of residents accentuates or attenuates perceptions of environmental impacts of a mega event and the perceived benefits of a CES
Me, My Girls, and the Ideal Hotel: Segmenting Motivations of the Girlfriend Getaway Market Using Fuzzy C-Medoids for Fuzzy Data
No full textSegmenting the motivation of travelers using the push and pull framework remains ubiquitous in tourism. This study segments the girlfriend getaway (GGA) market on motivation (push) and accommodation (pull) attributes and identifies relationships between these factors. Using a relatively novel clustering algorithm, the Fuzzy C-Medoids clustering for fuzzy data (FCM-FD), on a sample of 749 women travelers, three segments (Socializers, Enjoyers, and Rejoicers) are uncovered. The results of a multinomial fractional model show relationships between the clusters of motivation and accommodation attributes as well as sociodemographic characteristics. The research highlights the importance of using a gendered perspective in applying well established motivation models such as the push and pull framework. The findings have implications for both destination and accommodation management
Nostalgic feelings: motivation, positive and negative emotions, and authenticity at heritage sites
No full textThis study examines psychological factors that can trigger nostalgia from the heritage tourism experience. We treat nostalgia as an emotion rather than a push travel motive and argue that nostalgic feelings can be predicted by visitors’ (domestic and international) motivation, positive and negative emotions, and perceived authenticity of the heritage experience. We develop and test five hypotheses among 500 visitors to Su Nuraxi, the most visited UNESCO world heritage site in Sardinia, Italy. The findings show that statistically no significant difference exists between domestic and international visitors on their felt nostalgia. Nostalgic feelings are higher when the site is part of the visitor’s own heritage and is world famous, suggesting a positive relationship between visitation motives and nostalgia. Nostalgia can be triggered by both positive (astonishment and gratitude) and negative emotions (guilt and disappointment) felt at the site and has, therefore, a bittersweetness to its affective signature. More importantly, perceived authenticity is not a strong predictor of nostalgia. Implications for heritage site management and marketing are offered
Segmenting Markets by Bagged Clustering: Young Chinese Travelers to Western Europe
Full text linkMarket segmentation is ubiquitous in marketing. Hierarchical and nonhierarchical methods are popular for segmenting tourism markets. These methods are not without controversy. In this study, we use bagged clustering on the push and pull factors of Western Europe to segment potential young Chinese travelers. Bagged clustering overcomes some of the limitations of hierarchical and nonhierarchical methods. A sample of 403 travelers revealed the existence of four clusters of potential visitors. The clusters were subsequently profiled on sociodemographics and travel characteristics. The findings suggest a nascent young Chinese independent travel segment that cannot be distinguished on push factors but can be differentiated on perceptions of the current independent travel infrastructure in Western Europe. Managerial implications are offered on marketing and service provision to the young Chinese outbound travel market
Residents’ perceptions of environmental certification, environmental impacts and support for the world expo 2015: the moderating effect of place attachment
Full text linkPurpose: Based on social exchange theory (SET) and signaling theory (ST), this study aims to evaluate how an event’s perceived environmental certification (PEC) by residents, affect their evaluations of environmental impacts and subsequent event support (ES). The moderating role of place attachment (PA) on some of these relationships is also evaluated. Design/methodology/approach: Using partial least square structural equation modeling (PLS-SEM), a theoretical model is tested on a sample of 450 residents who attended the 2015 Milan World Expo. Findings: PEC positively affects evaluations of positive environmental impacts (PEI) but negatively affects evaluations of negative environmental impacts (NEI). PEC positively affects ES while the relationship between PEC and NEI is moderated by PA. Research limitations/implications: Items used to measure PEC, PEI and NEI are not exhaustive. SET has its own limitations in explaining residents’ ES, which the authors have attempted to attenuate by using ST. Practical implications: Using environmental certification as a communication tool must demonstrate to residents how it reduces negative externalities, rather than focusing only on its positive community benefits. Less well-educated residents had the lowest ES, suggesting the need to use social media to increase ES. Originality/value: This study contributes to understandings of the perceptions of the benefits of event certification by residents, and how this affects their ES. PA moderates the relationship between PEC and NEI
Coping, rumination, and electronic word-of-mouth: Segmenting consumer responses to service failure via fuzzy clustering
Full text linkBagged fuzzy clustering for fuzzy data: An application to a tourism market
Full text linkSegmentation has several strategic and tactical implications in marketing products and services. Despite hard clustering methods having several weaknesses, they remain widely applied in marketing studies. Alternative segmentation methods such as fuzzy methods are rarely used to understand consumer behaviour. In this study, we propose a strategy of analysis, by combining the Bagged Clustering (BC) method and the fuzzy C-means clustering method for fuzzy data (FCM-FD), i.e., the Bagged fuzzy C-means clustering method for fuzzy data (BFCM-FD). The method inherits the advantages of stability and reproducibility from BC and the flexibility from FCM-FD. The method is applied on a sample of 328 Chinese consumers revealing the existence of four segments (Admirers, Enthusiasts, Moderates, and Apathetics) of the perceived images of Western Europe as a tourist destination. The results highlight the heterogeneity in Chinese consumers' place preferences and implications for place marketing are offered
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Environmental impacts and certification: evidence from the Milan World Expo 2015
No full textPurpose
This study aims to examine residents’ perceptions of environmental impacts and certification for the Milan World Expo 2015 as well as their overall attitude toward the mega-event.
Design/methodology/approach
A survey of Milan residents based on a convenience sample led to 221 useable questionnaires.
Findings
Residents perceived that the Expo will have minimal negative and positive environmental impacts. A minority of residents were aware of the environmental certification of the event. The less agreeable residents were with the perceived negative environmental impacts of the event, the more agreeable they were that a certification of event sustainability should limit the damage to the natural environment. Residents’ perceptions of the certification were positively related to their overall attitude toward the event.
Research limitations/implications
The findings cannot be generalized to other mega-events but have several managerial implications in relation to the need for information provision to residents and better communication of the certification by event organizers and planners.
Originality/value
Despite rising concerns about environmental issues related to hosting mega-events, there is no research on perceptions of a certification of event sustainability by residents
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