1,720,955 research outputs found
Tikslinės rinkos kvalifikavimas ir marketingo vietų segmentavimo ypatybės
No full textThis paper examines target markets and the strategy of marketing places as an economic instrument directed to the development of countries, regions, cities and towns. The authors give a classification of potential target markets of a territory and their characteristics on an example of Latvia.Markets’ segmentation for realizing the strategy of marketing places is of great value as it allows concentrating activity on the most perspective directions of territory development and on methods of particular group attraction. It gives an opportunity to work with separate categories of consumers, to make marketing policy more direct and more expressive, to promote competitiveness of a territory and its social economic development.Marketingo vietos strategija - tai tikslinė planuojama veikla, kurios rezultatas - teritorijos plėtra, būtinų išteklių pritraukimo ir tikslinės rinkos interesų ir poreikių patenkinimas.Marketingo vietos strategija tampa vis aktualesnė Latvijoje, tai lemia šiuolaikinė situacija: integracija ir globalizacija; skirtingų teritorijų konkurencijos didėjimas; ES sąlygos, kurios skatina laisvą piliečių, prekių, kapitalo, judėjimą; šalių vidaus problemos, iš jų - netolygi regionų plėtra, mažas gyventojų lojalumas, neigiama gyventojų skaičiaus dinamika, didelė migracija ir kita.Teritorijų raidos planavimas, remiantis marketingo vietų koncepcija, turi būti pagrįstas tyrimų rezultatais, kurie yra orientuoti i teritorijų analizę, tikslinės rinkos analizę ir apibrėžtumą, konkurencinės terpės tyrimais. Šių tyrimų rezultatai leidžia apibrėžti silpnuosius ir stipriuosius teritorijų bruožus, jų konkurencines galimybes. Konkurencinėmis galimybėmis, kuriomis remiantis kuriamas pozicionavimo procesas, gali būti svarbūs istoriniai, kultūriniai ir gamtiniai objektai, išplėtota infrastruktūra, vietos gyventojų ypatybės, geros verslo sąlygos, stabili politinė, ekonominė ir socialinė padėtis.Tikslinės rinkos segmentavimas pagal marketingo vietos kopncepciją turi ypatingų savybių, kurios apibrėžia diferencijuoto marketingo ir daugelio segmentų koncentracijos būtinumą, nes pagal santykius su teritorija įvairius subjektus, galima padalyti į vidaus ir išorės.Prie išorės tikslinių rinkų priskiriami teritorijų lankytojai, investuotojai ir eksporto rinkos. Šių tikslinių rinkų Latvijoje analizė teikia galimybę atlikti pozityvų kiekinį įvertinimą, apie kokybinį įvertinimą sunku kalbėti; tarp eksporto šakų pirmauja medienos eksportas, užsienio investicijos daugiausia pritraukiamos į negamybines sritis; nors Latvija turi turizmo plėtros potencialą, tik 2006 metais šiuo tikslu apsilankiusių žmonių skaičius viršijo tranzitinių keleivių skaičių.Prie vidaus tikslinių rinkų yra priskiriami vietos gyventojai ir įmonės. Marketingo vietų tikslas, atsižvelgiant į šiuos segmentus, užtikrinti palankias sąlygas jų veiklai. Vidinės tikslinės Latvijos rinkos statistikos duomenų analizės rezultatai rodo vietos gyventojų skaičiaus mažėjimo tendenciją, didelį skirtumą tarp ekonomiškai aktyvių įmonių ir regionų ir kitus nelygios socialinės-ekonominės raidos aspektus.Šias tendencijas reikia turėti omenyje kuriant regiono plėtros strategiją, grindžiamą marketingo požiūriu.Rinkos segmentavimas leidžia koncentruoti veiklą perspektyviausiomis teritorijos plėtros kryptimis, teikia galimybę sąveikauti su tam tikromis vartotojų kategorijomis, tiksliau įgyvendinti marketingo politiką, užtikrinti didesni teritorijos konkurencingumą ir spartesnę socialinę-ekonominę raidą
Social Media Campaign Metrics in Latvia
No full textAbstractThe purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia. In order to achieve the aim of this paper several theoretical and practical research methods were used, such as literature analysis, surveying and grouping. First of all, theoretical research about social media metrics was conducted. Authors collected information about social media metric grouping methods and the most frequently mentioned social media metrics in the literature. The collected information was used as the foundation for the expert surveys. The expert surveys were used to gather information from Latvian marketing professionals to determine which social media metrics are used most often and which social media metrics are most important in Latvia. The main results of this paper are: Information about the most important and most often used social media marketing metrics in Latvia was collected. A new social media grouping framework is proposed
The Opportunities of Relationship Marketing: Aspect of the Eu Digital Market
No full textThe purpose of research is to analyse and evaluate opportunities of using relationship marketing in online trading in Latvia as a part of EU countries. The objectives of research are to analyse scientific literature on the topic in order to find out the main ideas and understandings of research definitions and problems, to conduct a relationship marketing research, to make the internet trade industry analysis, to evaluate opportunities of using relationship marketing in online trading. The methods of research are: theoretical analysis of scientific literature, experts' survey and its analysis. In the course of time it becomes necessary to have long–term relationships between businesses and consumers. Many companies want not only to sell their products to the consumer just once, but also to make up a new relationship with them, to increase the level of loyalty to the company and its products in future. Therefore, itis necessary not only to "create" consumer`s base, but also to work to encourage consumers to re–purchase products. This means that there is a necessity in two–sided communication or relationship marketing. The suitable environment for relationship marketing is online trading market, where communication is much faster and easier than in real life, and which influences the effectiveness of communication. In the EU digital market consumers also search for solutions to purchase as effective as it is possible. The author's research shows that online trading companies use relationship marketing in their activities. The research results can beused in practice, which will help online trading industry, in the EU digital market and especially in Latvian onlinestores, to communicate more efficiently with their customers, and use the existing databases more efficiently
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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