130,880 research outputs found
Promotional Multimodal Discourses and theShaping of Green-(Peacers) Identities
No full textThe rapidly growing awareness of environmental issues is changing societal attitudes to the dangers of carbon sequestration, greenhouse gases, pollution, climate change and global warming evidence, water scarcity and so on. In this vein, ‘environmentally friendly’ , ‘sustainability’, ‘socially responsible sourcing’, ‘fragile planet’, ‘ethical trade’ have become fashionable words/phrases in all discourse domains, from supermarket advertising to corporate communication (Cox 2012), from the news media, story-telling, video-narratives or social media platforms to specialised scientific literature and essays.
Increasingly, (self-)promotional discourses, which voice environmentally correct attitudes, are deployed through multimodal videos that also circulate through YouTube, one of the most popular collaborative social networks and a medium for the expression of personal views. Paradoxically, similar ‘green’ buzz words are found in the videos of both Greenpeace campaigns and the Russian gas giant Gazprom’s corporate communication.
The missions of the two corporations are intrinsically different. Concern for the environment was at the origin of the Greenpeace (GP) movement in 1971 that used/uses non-violent protest as a means to protect our planet. GP campaigns, which are globally advertised through hundreds of videos, are designed to engage public opinion, solicit volunteers and donors to prevent environmentally unsustainable actions and enable eco-friendly ones, thus challenging pre-existing mental frames on geo-political issues.
Gazprom (GZM) – the world’s leading gas producer – also attempts to advertise its corporate image as eco-friendly, though its mission is to extract and distribute gas through powerful technology, connecting an entire continent and beyond.
The aim of this study is to analyse aspects of both GZM’s and GP’s modes of advertising their goals, which display remarkable similarities, by utilizing some resources of multimodal critical discourse analysis (MCDA) and through the lens of ecolinguistics (EL). EL is committed to investigating the role of language in the life-sustaining interactions of humans and, in Stibbe’s view, should be used to challenge the modern anthropocentric myths of unlimited progress/success, omnipotent science, the human domination of nature, and endless growth. The socio-cognitive implications of this ongoing shift of attitude will also be discussed
Assessment of the Impact of Biaxial Strain on the Drain Current of Decanometric n-MOSFET
No full text
Successione Triassica
No full textnote illustrative delle unità litostratigrafiche e delle unità strutturali del Foglio Gemon
549th engineer light ponton company
No full textOne of the war\u27s famed Engineer Light Ponton Companies was born on paper in Washington, D. C. on 14 January 1943, a full five months before its first soldier opened the door of the orderly room at Camp Hood, Texas.
Never then realizing what a great part he would play in World War II the 549th Engineer knocked the dirt from his spikes and got ready for the great race across the States and half way \u27round the world. It was indeed to be history · and now the curtain opens on the big show ...https://digicom.bpl.lib.me.us/ww_reg_his/1007/thumbnail.jp
Cultivator.
No full textPatent for a new and improved cultivator. This design consists, "with the beam consisting, essentially, of the forwardly-converging branches at their forward ends and having the downwardly and forwardly curved branches at their rear ends and rack-teeth" (lines 100-104). It further consists "of the feet comprising parallel branches pivotally connected to the ends of the downwardly and forwardly curved branches of the beam branches, the gravitating pawls pivoted between the upper ends of the feet branches and adapted to engage the rack-teeth of the beam branches" (lines 1-8)
Design of UWB LNA in 45nm CMOS Technology: Planar Bulk vs. FinFET
No full textThis paper describes the design of a single-stage differential
Low Noise Amplifier (LNA) for Ultra Wide Band(UWB)
applications, implemented in state of the art Planar and FinFET
45nm CMOS technologies. A gm-boosted topology has been
chosen and the LNA has been designed to work over the whole
UWB band (3.1 – 10.6GHz), while driving a capacitive load. The
simulations highlight that, at the present stage of the technology
development, the Planar version of the LNA outperforms the
FinFET one thanks to the superior cutoff frequency fT of Planar
devices in the inversion region, achieving comparable Noise
Figure and voltage gain, but consuming less power
Candida albicans stress mannoproteins as specific target of secretory IgA in mucosal candidiasis.
No full textCandida albicans stress mannoproteins as specific target of secretory IgA in mucosal candidiasis.
No full textMeSH term explosion and author rank improve expert recommendations
No full textInformation overload is an often-cited phenomenon that reduces the productivity, efficiency and efficacy of scientists. One challenge for scientists is to find appropriate collaborators in their research. The literature describes various solutions to the problem of expertise location, but most current approaches do not appear to be very suitable for expert recommendations in biomedical research. In this study, we present the development and initial evaluation of a vector space model-based algorithm to calculate researcher similarity using four inputs: 1) MeSH terms of publications; 2) MeSH terms and author rank; 3) exploded MeSH terms; and 4) exploded MeSH terms and author rank. We developed and evaluated the algorithm using a data set of 17,525 authors and their 22,542 papers. On average, our algorithms correctly predicted 2.5 of the top 5/10 coauthors of individual scientists. Exploded MeSH and author rank outperformed all other algorithms in accuracy, followed closely by MeSH and author rank. Our results show that the accuracy of MeSH term-based matching can be enhanced with other metadata such as author rank
- …
