1,720,960 research outputs found
On the curvilinear effect of suspicion on consumer judgement suspension : the role of uncertainty towards the brand and product imagery
Full text linkWhen exposed to advertisements, consumers are often suspicious of brand claims. To that end, prior research has explored how individuals evaluate claims to form a judgement under a state of suspicion. Yet, consumer research has not examined how suspicion affects consumers' suspension of their judgement towards the brand. We experimentally investigate the effects of three (low vs. moderate vs. high) levels of consumer suspicion on judgement suspension. Study 1 shows that compared with low or high levels, moderate levels of suspicion lead to significantly higher judgement suspension. Studies 2 and 3 replicate this inverted U-shaped effect for additional brand and product category contexts and unveil that uncertainty towards the brand mediates the effect of suspicion on judgement suspension. In turn, the impact of uncertainty towards the brand on judgement suspension is mediated by product imagery. This research corroborates the effects of suspicion on consumer judgement suspension
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Περιστασιακά συναισθήματα και ηδονικές προβλέψεις: ο ρόλος της (α)βεβαιότητας ως διάσταση εκτιμήσεων
No full textIncidental motions, i.e. emotions that are unrelated to the decision at hand, can play a significant role in subsequent evaluations and judgments. A key dimension differentiating emotional experience refers to certainty-uncertainty appraisal dimension. The location of an emotional state on this dimension is determined by the extent to which people understand what is happening and can predict what is going to happen in the future (Lerner & Keltner, 2000; Smith & Ellsworth, 1985). The present research aims to contribute to the literature on the role of the certainty-uncertainty appraisal dimension of incidental emotions and explore its carryover effects in the context of hedonic forecasting, a major field of decision-making (Kahneman & Snell, 1990, 1992; Wilson & Gilbert, 2003). The present research hypothesizes that, through its carryover effect, the certainty-uncertainty of incidental emotions shapes the outcome of hedonic forecasts. The results of four experimental studies indicate that uncertainty associated incidental emotions, when compared with certainty emotions amplify predicted utility and decrease forecasting error during hedonic forecasting. These findings extend the impact of certainty-uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgement and decision making.Τα περιστασιακά συναισθήματα, δηλαδή τα συναισθήματα που δεν σχετίζονται με την παρούσα απόφαση, μπορούν να παίξουν σημαντικό ρόλο σε ύστερες εκτιμήσεις και κρίσεις. Μια βασική διάσταση που διαφοροποιεί τη συναισθηματική εμπειρία αναφέρεται στη διάσταση εκτιμήσεων βεβαιότητας-αβεβαιότητας. Η θέση μιας συναισθηματικής κατάστασης σε αυτήν τη διάσταση καθορίζεται από το βαθμό στον οποίο οι άνθρωποι καταλαβαίνουν τι συμβαίνει και μπορούν να προβλέψουν τι πρόκειται να συμβεί στο μέλλον (Lerner & Keltner, 2000; Smith & Ellsworth, 1985).Η παρούσα έρευνα στοχεύει να συμβάλει στη σχετική βιβλιογραφία με το ρόλο της διάστασης εκτιμήσεων βεβαιότητας-αβεβαιότητας των περιστασιακών συναισθημάτων και να διερευνήσει την επίδρασή της στο πλαίσιο της ηδονικής πρόβλεψης, ενός σημαντικού πεδίου λήψης αποφάσεων (Kahneman & Snell, 1990, 1992; Wilson & Gilbert, 2003). Η παρούσα έρευνα υποθέτει ότι η βεβαιότητα-αβεβαιότητα των περιστασιακών συναισθημάτων διαμορφώνει το αποτέλεσμα των ηδονικών προβλέψεων. Τα αποτελέσματα τεσσάρων πειραμάτων αποδεικνύουν ότι τα περιστασιακά συναισθήματα που χαρακτηρίζονται από αβεβαιότητα ενισχύουν την προβλεπόμενη χρησιμότητα και μειώνουν το σφάλμα πρόβλεψης κατά την ηδονική πρόβλεψη συγκριτικά με τα περιστασιακά συναισθήματα που χαρακτηρίζονται από βεβαιότητα. Αυτά τα ευρήματα επεκτείνουν τον αντίκτυπο της βεβαιότητας-αβεβαιότητας στο πλαίσιο της ηδονικών προβλέψεων και ενισχύουν περαιτέρω το σημαντικό ρόλο των περιστασιακών συναισθημάτων στη λήψη αποφάσεων
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
How do you happen to feel?:The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error
Full text linkConsumers frequently forecast how their choices will make them feel in future consumption situations. One possible influence during such affective forecasting is their current emotional state. Although the impact of incidental emotions on consumer decision making is well established, limited research has examined the impact of incidental emotions on affective forecasting. The purpose of the present research is to contribute to the understanding of the effects of certainty–uncertainty, as a key appraisal dimension of incidental emotions, on the process and outcome of affective forecasting. The results of four experimental studies demonstrate that experiencing uncertainty associated incidental emotions, such as fear and hope, during affective forecasting, leads to smaller forecasting error compared with experiencing certainty emotions, such as anger and happiness. Furthermore, heuristic processing, as a result of the certainty versus uncertainty appraisals, plays a mediating role in the effect of certainty–uncertainty on forecasting error. The findings of the present research extend the effects of the certainty–uncertainty appraisals in the context of consumer affective forecasting and elucidate the impact of incidental emotions on decision making
Effects of consumer suspicion:a review and agenda for future research
Full text linkPurpose: The objective is to identify the effects of suspicion as well as knowledge gaps, especially in noninterpersonal contexts. This study aims to propose a robust framework for future research. The overarching goal is to foster a comprehensive understanding of consumer suspicion, its implications and its potential avenues in the ever-evolving field of consumer behavior. Design/methodology/approach: Based on a focused review of the literature, this study synthesizes the effects of suspicion in interpersonal and noninterpersonal contexts to unveil its importance for consumer behavior. Findings: The cognitive, affective and behavioral effects of suspicion are identified. Furthermore, a discernible imbalance is observed, as the predominant focus on interpersonal consumer contexts leaves a significant gap in the comprehension of how consumers navigate and perceive suspicion in noninterpersonal interactions. This topic is important especially in an era dominated by complex brand interrelationships and digital touchpoints. Also, the operationalization of the suspicion construct in a plethora of studies seems to be suboptimal, suggesting a need for improvements with respect to its dynamic nature. In this regard, this review provides insightful directions to advance research in the abovementioned domains. Research limitations/implications: The synthesis of the findings of the empirical articles did not focus on variations in consumer suspicion across different cultures or regions. In addition, the dynamic nature of suspicion and the evolving landscape of consumer behavior mean that findings and implications may require periodic reassessment to maintain relevance. Also, this review did not delve into the methodological diversities across the studies examined. Practical implications: This review offers marketers and businesses critical insights into the consumer suspicion dynamics. By understanding these nuances, companies can tailor strategies to mitigate suspicion and optimize consumer relationships. Originality/value: Through synthesizing the effects of suspicion and providing avenues for future research, this study significantly contributes to consumer behavior literature.</p
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