507 research outputs found
The Δρομοδείχτης της Ελλάδος of 1824 and Athanasios Stageirites (Τίτλος περίληψης)
No full textσ. [281]-290Κείμενο στα ελληνικά με περίληψη στα αγγλικά με τον τίτλο: The Δρομοδείχτης της Ελλάδος of 1824 and Athanasios StageiritesThe article first examines the close relationship between the publication “Δρομοδείχτης της Ελλάδος” [1824] and the publication “Ηπειρωτικά” (1819) by Athanasios Stageirites and then suggests that Athanasios Stageirites is the likeliest author of the “Δρομοδείχτης της Ελλάδος”.Δωδώνη: Τεύχος Πρώτο: επιστημονική επετηρίδα του Τμήματος Ιστορίας και Αρχαιολογίας της Φιλοσοφικής Σχολής του Πανεπιστημίου Ιωαννίνων; Τόμ. 43-44 (2014-2015
Cultural Identity Reconstruction Through Taiwanese Period TV Dramas
No full textIn recent years, Taiwanese period TV dramas have gained prominence from not only its entertainment value but also the transmission of history and cultural narratives. These dramas integrate rich narratives, visual authenticity, and historical contexts, providing young Taiwanese people an opportunity to engage with and reinterpret the complicated cultural identity. However, although prior studies have examined how media affect cultural understanding, there were limited focus on how these media actively assist the reconstruction of cultural identity, especially for digital-native audiences. This research addresses this gap by answering the question: How do young Taiwanese people reconstruct cultural identity from the perspective of interpreting period dramas?
Grounded in cultural memory theory and audience reception theory, this study conducted qualitative research and in-depth semi-structure interviews with 12 young Taiwanese who have watched at least two Taiwanese period TV dramas. Thematic analysis was applied in this research to interpret how period dramas influenced participants' understandings of Taiwanese history, values, and cultural identity.
The finding shows that Taiwanese period TV dramas can be a device of cultural memory to fill generation gap and be supplement of history education. Participants demonstrated that these dramas allow them to immerse in historical atmosphere, understand social transformation, emotionally connect to past eras. Key themes emerging from the data include the impact of narrative techniques and audio-visual immersion, emotional engagement through nostalgia and empathy, intergenerational reflection, and the active formation of collective memory and Taiwanese identity. Additionally, participants expressed critical consciousness to political and cultural biases in the dramas.
This study concludes that Taiwanese period TV dramas are not just entertainment but also an influential tool to reinforce young audiences' reinterpretation and reconstruction of cultural identity. Through the engagement of dramatized history, audiences are able to understand the evolution of Taiwan's culture and politics and negotiate their own identity in contemporary societal and historical framework. This research contributes to the broader academic discussions of media, cultural identity, and memory, offering lens of Taiwan to explore how media mediate the formation of identity in digitally connected society
Hooked on Trust: Mapping the Pathways from Influencer Credibility to Consumer Repeat Purchase Intention
No full textInfluencer marketing has changed the way consumers interact with brands, creating a digital culture in which purchasing decisions are increasingly influenced by perceived trust, relatability and the aspirational lifestyles presented by influencers. While previous research has shown that influencer credibility can influence consumer attitudes, its impact on repeated purchase intention remains underexplored.
To address this gap, this thesis explores the following central research question:
How does influencer credibility influence online repeat purchase intention? What are the underlying mechanisms and boundary conditions that affect this relationship?
Drawing on the Source Credibility Model, Self-Determination Theory, Dual-Process Theory and the Hedonic Treadmill, a conceptual model that integrates both emotional and cognitive dimensions is proposed; this includes two mediators (fear of missing out (FOMO) and persuasion knowledge), as well as three moderators (media literacy, dispositional skepticism, and centrality of materialism).
A quantitative survey was conducted obtaining 185 valid participants, data were collected through validated multi-item Likert scale instruments and analyzed using regression, mediation and moderation analyses via SPSS and PROCESS.
The results show that influencer credibility is significantly and positively associated with the intention to make repeat purchases online, confirming its role as a powerful predictor of ongoing consumer behavior. While FOMO was related to both credibility and purchase behaviour, it did not significantly mediate the relationship; persuasion knowledge was not a significant mediator, suggesting that critical awareness of persuasive intent may not be enough to counteract emotionally driven consumer patterns. Furthermore, none of the hypothesized moderators significantly altered the main relationship, suggesting that credibility may override individual resistance in digital commerce environments.
This study makes theoretical contributions by extending the literature on influencer marketing with a dual-pathway model of repeated purchasing. It has also societal implications, emphasizing the need to better understand how emotional mechanisms and influencer dynamics sustain overconsumption. These findings could inform the development of ethical marketing strategies and policies aimed at encouraging more thoughtful and responsible consumer behavior in the age of social media influence
Dataset in support of the Southampton doctoral thesis 'The boatbuilding tradition of the Aegean during the Late Neolithic – Early Bronze Age periods. Typological classification, digital reconstruction and seakeeping assessment'
No full textDataset in support of the Southampton doctoral thesis 'The boatbuilding tradition of the Aegean during the Late Neolithic – Early Bronze Age periods. Typological classification, digital reconstruction and seakeeping assessment' Appendix D - Resistance data and Appendix C - Stability data.
This dataset is focused on two appendices:
Appendix D - Resistance data. D.1 Resistance data produced by the author via MAXSURF Resistance for this thesis.
Appendix C - Stability data
C1. Stability data – STIX and ISO criteria, produced by the author via MAXSURF Stability software for his thesis
This research was funded by Southampton Marine and Maritime Institute (SMMI), Vice-Chancellor's Scholarship, Greek Archaeological Committee UK (GACUK)
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On the curvilinear effect of suspicion on consumer judgement suspension : the role of uncertainty towards the brand and product imagery
Full text linkWhen exposed to advertisements, consumers are often suspicious of brand claims. To that end, prior research has explored how individuals evaluate claims to form a judgement under a state of suspicion. Yet, consumer research has not examined how suspicion affects consumers' suspension of their judgement towards the brand. We experimentally investigate the effects of three (low vs. moderate vs. high) levels of consumer suspicion on judgement suspension. Study 1 shows that compared with low or high levels, moderate levels of suspicion lead to significantly higher judgement suspension. Studies 2 and 3 replicate this inverted U-shaped effect for additional brand and product category contexts and unveil that uncertainty towards the brand mediates the effect of suspicion on judgement suspension. In turn, the impact of uncertainty towards the brand on judgement suspension is mediated by product imagery. This research corroborates the effects of suspicion on consumer judgement suspension
Understanding students’ adoption of the ChatGPT chatbot in higher education:the role of anthropomorphism, trust, design novelty and institutional policy
Full text linkThe present research aims to highlight the underlying factors that drive students’ adoption of the ChatGPT chatbot in higher education. This study extends the meta-UTAUT framework by including additional exogenous factors of anthropomorphism, trust, design novelty, and institutional policy. Empirical examination with Structural Equation Modelling among 355 students in Dutch higher education institutions revealed attitude and behavioural intention as significant positive predictors of students’ ChatGPT use behaviour. Institutional policy negatively moderated the effect of behavioural intention on use behaviour. Behavioural intention was significantly and positively influenced by attitude, performance expectancy, social influence, and facilitating conditions. Anthropomorphism, design novelty, trust, performance expectancy, and effort expectancy were unveiled as significant positive antecedents of attitude. The central theoretical contributions of this research include investigating students’ use behaviour instead of behavioural intention, establishing attitude as a core construct, underlining additional antecedents of attitude, and highlighting the importance of institutional policy. The present study contributes to prior research on technology adoption, especially in the area of artificial intelligence in education. The findings yield valuable insights for chatbot designers, product managers, and higher education policy writers.</p
Περιστασιακά συναισθήματα και ηδονικές προβλέψεις: ο ρόλος της (α)βεβαιότητας ως διάσταση εκτιμήσεων
No full textIncidental motions, i.e. emotions that are unrelated to the decision at hand, can play a significant role in subsequent evaluations and judgments. A key dimension differentiating emotional experience refers to certainty-uncertainty appraisal dimension. The location of an emotional state on this dimension is determined by the extent to which people understand what is happening and can predict what is going to happen in the future (Lerner & Keltner, 2000; Smith & Ellsworth, 1985). The present research aims to contribute to the literature on the role of the certainty-uncertainty appraisal dimension of incidental emotions and explore its carryover effects in the context of hedonic forecasting, a major field of decision-making (Kahneman & Snell, 1990, 1992; Wilson & Gilbert, 2003). The present research hypothesizes that, through its carryover effect, the certainty-uncertainty of incidental emotions shapes the outcome of hedonic forecasts. The results of four experimental studies indicate that uncertainty associated incidental emotions, when compared with certainty emotions amplify predicted utility and decrease forecasting error during hedonic forecasting. These findings extend the impact of certainty-uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgement and decision making.Τα περιστασιακά συναισθήματα, δηλαδή τα συναισθήματα που δεν σχετίζονται με την παρούσα απόφαση, μπορούν να παίξουν σημαντικό ρόλο σε ύστερες εκτιμήσεις και κρίσεις. Μια βασική διάσταση που διαφοροποιεί τη συναισθηματική εμπειρία αναφέρεται στη διάσταση εκτιμήσεων βεβαιότητας-αβεβαιότητας. Η θέση μιας συναισθηματικής κατάστασης σε αυτήν τη διάσταση καθορίζεται από το βαθμό στον οποίο οι άνθρωποι καταλαβαίνουν τι συμβαίνει και μπορούν να προβλέψουν τι πρόκειται να συμβεί στο μέλλον (Lerner & Keltner, 2000; Smith & Ellsworth, 1985).Η παρούσα έρευνα στοχεύει να συμβάλει στη σχετική βιβλιογραφία με το ρόλο της διάστασης εκτιμήσεων βεβαιότητας-αβεβαιότητας των περιστασιακών συναισθημάτων και να διερευνήσει την επίδρασή της στο πλαίσιο της ηδονικής πρόβλεψης, ενός σημαντικού πεδίου λήψης αποφάσεων (Kahneman & Snell, 1990, 1992; Wilson & Gilbert, 2003). Η παρούσα έρευνα υποθέτει ότι η βεβαιότητα-αβεβαιότητα των περιστασιακών συναισθημάτων διαμορφώνει το αποτέλεσμα των ηδονικών προβλέψεων. Τα αποτελέσματα τεσσάρων πειραμάτων αποδεικνύουν ότι τα περιστασιακά συναισθήματα που χαρακτηρίζονται από αβεβαιότητα ενισχύουν την προβλεπόμενη χρησιμότητα και μειώνουν το σφάλμα πρόβλεψης κατά την ηδονική πρόβλεψη συγκριτικά με τα περιστασιακά συναισθήματα που χαρακτηρίζονται από βεβαιότητα. Αυτά τα ευρήματα επεκτείνουν τον αντίκτυπο της βεβαιότητας-αβεβαιότητας στο πλαίσιο της ηδονικών προβλέψεων και ενισχύουν περαιτέρω το σημαντικό ρόλο των περιστασιακών συναισθημάτων στη λήψη αποφάσεων
How do you happen to feel?:The effect of certainty–uncertainty appraisals of incidental emotions on consumer affective forecasting error
Full text linkConsumers frequently forecast how their choices will make them feel in future consumption situations. One possible influence during such affective forecasting is their current emotional state. Although the impact of incidental emotions on consumer decision making is well established, limited research has examined the impact of incidental emotions on affective forecasting. The purpose of the present research is to contribute to the understanding of the effects of certainty–uncertainty, as a key appraisal dimension of incidental emotions, on the process and outcome of affective forecasting. The results of four experimental studies demonstrate that experiencing uncertainty associated incidental emotions, such as fear and hope, during affective forecasting, leads to smaller forecasting error compared with experiencing certainty emotions, such as anger and happiness. Furthermore, heuristic processing, as a result of the certainty versus uncertainty appraisals, plays a mediating role in the effect of certainty–uncertainty on forecasting error. The findings of the present research extend the effects of the certainty–uncertainty appraisals in the context of consumer affective forecasting and elucidate the impact of incidental emotions on decision making
Incidental Emotions and Hedonic Forecasting: The Role of (Un)certainty
No full textThe impact of incidental emotions on decision making is well established. Incidental emotions can be differentiated on several appraisal dimensions, including certainty–uncertainty. The present research investigates the effect of certainty–uncertainty of incidental emotions on hedonic forecasting. The results of four experimental studies indicate that uncertainty-associated incidental emotions, such as fear and hope, compared with certainty emotions, such as anger and happiness, amplify predicted utility. This amplification effect is confirmed for opposite utility types; uncertainty-associated emotions, when compared with their certainty counterparts, lead to an overprediction of positive utilities and to an underprediction of negative utilities. This effect is mediated by the prediction task uncertainty, providing evidence for a carryover process of the incidental emotion. The effect of task uncertainty on predicted utility is, in turn, partly mediated by attention to the task, suggesting that an affective adaptation process lies behind the amplification of forecasts. Taken together, these findings extend the impact of certainty–uncertainty to the context of hedonic forecasting and further corroborate the impact of incidental emotions in judgment and decision making.Responsible Marketing and Consumer Behavio
Effects of consumer suspicion:a review and agenda for future research
Full text linkPurpose: The objective is to identify the effects of suspicion as well as knowledge gaps, especially in noninterpersonal contexts. This study aims to propose a robust framework for future research. The overarching goal is to foster a comprehensive understanding of consumer suspicion, its implications and its potential avenues in the ever-evolving field of consumer behavior. Design/methodology/approach: Based on a focused review of the literature, this study synthesizes the effects of suspicion in interpersonal and noninterpersonal contexts to unveil its importance for consumer behavior. Findings: The cognitive, affective and behavioral effects of suspicion are identified. Furthermore, a discernible imbalance is observed, as the predominant focus on interpersonal consumer contexts leaves a significant gap in the comprehension of how consumers navigate and perceive suspicion in noninterpersonal interactions. This topic is important especially in an era dominated by complex brand interrelationships and digital touchpoints. Also, the operationalization of the suspicion construct in a plethora of studies seems to be suboptimal, suggesting a need for improvements with respect to its dynamic nature. In this regard, this review provides insightful directions to advance research in the abovementioned domains. Research limitations/implications: The synthesis of the findings of the empirical articles did not focus on variations in consumer suspicion across different cultures or regions. In addition, the dynamic nature of suspicion and the evolving landscape of consumer behavior mean that findings and implications may require periodic reassessment to maintain relevance. Also, this review did not delve into the methodological diversities across the studies examined. Practical implications: This review offers marketers and businesses critical insights into the consumer suspicion dynamics. By understanding these nuances, companies can tailor strategies to mitigate suspicion and optimize consumer relationships. Originality/value: Through synthesizing the effects of suspicion and providing avenues for future research, this study significantly contributes to consumer behavior literature.</p
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