1,720,989 research outputs found
Retail channels evolution in the car industry: Early findings from the Volvo car ‘Studio’ experience
No full textThe corporate communication in no profit organizations
No full textIn the last twenty years, the non-profit sector has developed strongly, especially seeing a new type of organization – banking foundations (Act 218 of 1990, known as the Amato Law). These entities contributed to a radical change in the Italian third sector, also thanks to significant capital availability.
This research aims to provide a theoretical contribution to bridge the literature gap, relating to communications in the banking foundations. In particular, this study reviews the many conceptual definitions in relation to corporate identity, image, and reputation through a careful analysis of the existing literature and provides a research perspective on the topic, making use of an empirical survey of customer satisfaction. In particular, it aims to provide a theoretical contribution to the relationship between corporate identity and corporate reputation and a practical contribution for marketing and communication managers, thus providing a new model of management of these organizations, which realizes the effect of initiatives undertaken.
This work was developed starting from the empirical analysis, which adopts a qualitative approach with exploratory purposes, in order to suggest the first hypothesis of understanding phenomena (Fattore, 2005). The research paper analyze the Fondazione Cassa di Risparmio di Fabriano and Cupramontana, adopting the methodology of the case study for understanding the application of innovative marketing strategies for banking foundations and realizing the impact of the image and reputation management of those institutions and, therefore, their relationship with stakeholders in the area of action.
The research highlights the strategic role of corporate communication through integrated management of corporate identity, corporate image, and corporate reputation and identifies the opportunity to implement customer satisfaction survey in the other banking foundations
Marketing metrics in the cultural sector
No full textThe deep economic and financial crisis has led to the need to develop new strategies to improve
the development of productive activities and re-establish a situation of economic well-being for
the population. A possible strategy is to enhance the value of their local resources.
Investments in art and cultural activities, including the realization of cultural events, can generate profits for the region and improve the competitive advantages.
In the current context, it is particularly important to evaluate the activities that can be produced because the promoters have to justify the investments made and because the assessment should be able to correct any issues.
Moreover, there has been a great increase of attention to the cultural activities that can take a significant role in economic activities.
A particular type of product is given by the cultural events. This study analyzes the economic and social aspects of some events held in the province of Ascoli Piceno.
This article is divided into three parts: the first one deals with the topic of marketing metrics, in second one with cultural aspects and finally, in last section, describes a model to evaluate events through a study case.
The assessment of events produces both qualitative and quantitative results and the evaluation is particularly useful for local organizers that can acknowledge economic, social, cultural and environmental value and can improve initiatives and in particular on the need to plan different events and to integrate offer
Evoluzione e prospettive di sviluppo delle start-up innovative e dell’economia green nelle Marche
No full textPropensione delle micro e piccole imprese all'innovazione
No full textLe piccole imprese costituiscono davvero il principale ostacolo alla capacità competitiva del nostro Paese? Questa è la tesi sostenuta da differenti soggetti "Istituzionali"; in realtà, lo studio che viene qui presentato "conduce" a considerazioni differenti.
Va innanzitutto osservato che il concetto di piccola dimensione è profondamente cambiato, a fronte dello sviluppo di "sistemi reticolari" ed anche del ricorso al digitale, che ha favorito un processo di democratizzazione diminuendo le "distanze dimensionali" tra le aziende.
Un elemento conoscitivo di particolare interesse riguarda la necessità di considerare l'insieme delle MPI come un grande aggregato disomogeneo; è infatti necessario individuare differenti tipologie di imprese, che hanno esigenze diverse (in termini di formazione, di strumenti gestionali, di modelli organizzativi, di modalità di commercializzazione, ecc.).
Un ulteriore elemento da sottolineare, soprattutto in relazione alle recenti problematiche che hanno caratterizzato il sistema creditizio italiano, è che non sono state tali imprese a "creare problemi" alle banche; al contrario, queste sono state spesso poco considerate dal sistema creditizio, a differenza delle aziende di maggiori dimensioni.
Un altro aspetto che può essere oggetto di riflessione, più volte riscontrato, è il ruolo della burocrazia, come fattore "frenante" allo sviluppo; differenti studi hanno evidenziato che tale "fenomeno" produce effetti ancor più negativi nelle organizzazioni meno strutturate.
Il lavoro monografico ha quindi consentito di rilevare la centralità delle piccole imprese, che rappresentano un patrimonio da tutelare e valorizzare; ciò in considerazione dell'elevato "peso" che hanno nel sistema economico nazionale ed in particolare in alcune Regioni. Per queste imprese, pertanto, vanno "costruiti" specifici percorsi di sviluppo.
In sostanza, quindi, risulta evidente e "conveniente" per l'intero sistema economico e sociale "facilitare la vita" di questa tipologia di imprese, quasi il contrario di quanto si è riscontrato negli ultimi anni; ciò realizzando interventi di diminuzione del costo del lavoro e di riduzione della tassazione, incentivando gli investimenti e tutelando le produzioni del "Made in Italy": che il viaggio delle piccole imprese continui
The new profile of the online consumer behaviour in a post-pandemic world
No full textThe COVID-19 pandemic has significantly affected shopping behaviour: consumers are more attentive to finding products customized to their needs and desires. Even the most suspicious people in this health emergency have overcome the cognitive barriers to digital purchasing to shop in total safety. This chapter aims to contribute to an understanding of how the COVID-19 pandemic has affected Online Consumer Behaviour (OCB). The theoretical contribution on OCB appears useful for managers and practitioners to define appropriate strategic actions for customers to enhance value in a digital context. The chapter presents three sections devoted to the literature on online consumer behaviour during COVID-19, the factors affecting the OCB and decision-making process, and online retailing in the COVID-19 era. Based on this theoretical background, this chapter proposes a new categorization of online consumer behaviour by considering the habits that emerged during the COVID-19 pandemic
Smart Extended Reality in the Metaverse-Tailing: The Rise of New Retail Landscape
No full textThis chapter aims to investigate the rise of Metaverse by considering the merge of interactive technologies (such as augmented and virtual reality and artificial intelligence) into a new retail landscape. The research flow of this chapter is guided by three theories able to identify and clarify how a smart Extended Reality in the Metaverse-Tailing can be considered as the rise of new retail environment. First, the affordance theory of technology will help to understand the possibility of obtaining value from specific technology, deriving from the Metaverse world. Secondly, the lens of regulatory engagement theory is helpful to understand the positive engagement of people during their experience in a specific object or environment thanks to the exploitation of augmented and virtual reality in a Metaverse world. In line with the regulatory engagement theory, this chapter aims to underline the possible way of involvement in the Metaverse during a shopping journey and exploiting potentialities deriving from Augmented Reality, Virtual Reality and Artificial Intelligence, such as interaction, immersion, inspiration and satisfaction. Finally, the self-determination theory identifies the possible intrinsic or extrinsic motivation that leads people to experience retailing in the metaverse-tailing as a fusion of several advanced technologies
Developing relationships to survive the Covid-19 crisis: the case of e-learning in tourism supply chain
No full textThe sector of tourism and its whole supply chain suffered from a serious impact with the spread of COVID-19 pandemic around the world. Actors involved in this supply chain had to face new challenges set by COVID-19 and were forced to restructure their processes: the use of digital technologies was crucial for a modern development and for the survival of the industry. Training had already become a crucial tool for the development of the tourism industry, to support business competitiveness in the traditional distribution system. This has encouraged a growing focus on e-learning and on the interesting advantages that it allows to obtain in training activities. However, limited attention was given to the use of this tool for marketing purposes. In a moment of absolute crystallization of the tourism sector, some actors of the supply chain decided to invest in online training as a tool to keep the sector alive and to nurture relationships with stakeholders. Through in-depth interviews, this paper aims to analyze the use of e-learning tools in a marketing perspective, with specific reference to the relationship between tour operators and travel agents in a period of crisis. The case study of the e-learning platform GoAcademy and of GoWorld Tour Operator is discussed
Esca in young and mature vineyards, and molecular diagnosis of the associated fungi.
No full textEsca is one of the most important grapevine trunk diseases, and it can induce severe declines. In the past, the disease occurred mostly with mature vines, but today it is also present in young vineyards. The aim of this study was to investigate the incidence of esca in young (less than 7 years old) and mature (more than 11 years old) vineyards with cvs. Montepulciano, Sangiovese, Verdicchio and Passerina located in the main viticultural areas of the Marche Region, central-eastern Italy. The average incidence of diseased plants was higher in mature (32.58%) than young (5.21%) vineyards, and Verdicchio and Passerina appeared to be the most sensitive among the cultivars considered, followed by Sangiovese and Montepulciano. The analysis of the spatial spread of esca carried out in two mature vineyards with cv. Verdicchio and a young vineyard with cv. Sangiovese showed a fluctuation in the numbers of infected plants over the three years of observation. The fungi associated with symptomatic plants were detected by classical and, in part, molecular tools. Isolation on agar media yielded colonies of Phaeomoniella chlamydospora (Pch), Botryosphaeria spp. (Bot), Fomitiporia mediterranea (Fomed) and, sporadically, Phaeoacremonium aleophilum (Pal). In samples from young plants, Bot and Pch were recurrent, while Pch and Fomed were found with mature vines and old rootstocks. Molecular detection with specific primer pairs for Pch, Pal and B. dothidea confirmed the data obtained using classical tools, and in some cases it was more sensitive. This study thus provides a further contribution as to the presence of different causal agents in the expression of esca symptoms, and it confirms the importance of molecular tools for the sensitive detection of associated pathogens, which can also be present in propagative materials
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