1,720,957 research outputs found
Price and Promotion Strategies of the Marche Wine Companies: a Multiple Case Study Analysis
No full textThe progress of tourism demand associated with the gastronomic aspect has led to the creation of important market shares also for typical agri-food products, such as wine, which has become an absolute protagonist of this phenomenon. The aim of this study is to analyze, by means of the methodology of the multiple case study, the pricing and promotion strategies of companies in the Marche wine sector, which produce typical and certified wines, to understand which strategies are currently in place and what it should be improved to make them more relevant on the national and international scene. A total number of 12 companies participated to the study. The results show that companies in the Marche wine sector are for the vast majority long-term, small-sized and family-run businesses. Companies consider marketing activities to be very important, and all of them devote a lot of attention to communication strategies. The results confirm the desire to focus strongly on relational logics with its customers, seeking a principle of loyalty
Digital technologies and circularity: trade-offs in the development of life cycle assessment
No full textPurpose This research aims to develop a critical understanding of the employment of digital technologies (DTs) for LCA studies, outlining both the opportunities and challenges associated with circular strategies. Two research questions are thus addressed: (1) What circular loops and aspects are addressed when digital technologies are integrated in the development of a Life Cycle Inventory? (2) Which trade-offs are revealed in the integration of digital technologies in Life Cycle Inventory development addressing circularity along a life cycle? Methods This study is based on the problematisation approach, which critically examines existing assumptions in the LCA literature, structured into six principles: defining a domain of investigation, articulating and evaluating assumptions, developing alternative perspectives, involving the audience through qualitative interviews, and assessing the alternative assumptions. A systematic literature review (SLR) and semi-structured interviews with experts were conducted to explore these issues and suggest future research directions. Results and discussion It emerges that the DTs are mainly integrated in the Life Cycle Inventory phase capturing closing and narrowing loops, whereas a limited number of cases investigate slowing loops with different aspects investigated. However, even if DTs can facilitate and improve the trustworthiness of the inventory, they can also lead to an increase in complexity because more competencies are needed, it is more difficult to control data collection and elaboration, and more social interactions along the supply chain are needed. At the same time, DTs can reduce flexibility because further improvements are blocked, interfaces can be rigid to connect, and technical and normative updates can be more difficult to implement. Conclusions DTs improve the development of the Life Cycle Inventory phase, particularly in the context of the circular economy. However, they also introduce new complexities and challenges. The use of blockchain, digital twins, and IoT sensors, for instance, has significantly improved data transparency and traceability, which are critical for circular economy practices, but complexity and training requirements can limit their benefits, so careful consideration must be given to their implementation to maximise benefits and minimise drawbacks
The influence of Augmented Reality on the consumer purchasing process
No full textAugmented Reality (AR) has recently gained the attention of both scholars and practitioners thanks to its ability to provide captivating and immersive experiences that lead users to fully engage in the proposed content. Despite the increasing use of AR by companies and individuals, there are still few empirical studies investi-gating its influence on consumer behaviour, therefore, the present study intends to analyse the different behaviours and attitudes of consumers during their pur-chasing process in front of AR technologies. To this end, an online questionnaire was submitted to individuals belonging to different generational cohorts, obtain-ing 337 responses. From the results it emerged that most of the sample expressed a more than positive opinion regarding the help that AR technologies could give to the consumer when he/she chooses and buys a product. Understanding the characteristics of the product, having a unique experience with it during the pur-chasing process and making choices with more awareness and fastness are some of the positive aspects that were identified by the respondents
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
MAking Sustainable Tourism possible: a Project
No full textIt is now widely acknowledged that the competitiveness of the tourism sector is closely linked to its sustainability, since the quality of tourist destinations is strongly dependent on the condition of their natural and socio-cultural resources. However, management system that balances economic development, environmental protection and the preservation of local heritage is becoming increasingly complex,
especially for Mediterranean small and medium sized accommodation enterprises (SMAEs). In this framework, the MAking Sustainable Tourism possible (MAST) project aims to facilitate and support Mediterranean SMAEs in implementing a sustainable management system, which is clearly becoming a key element for the long-term success and competitiveness of companies in the sector. To this end, a study will be conducted across the five partner countries (Italy, Spain, Greece, Slovenia, Bosnia-Herzegovina) that, guided by the ISO 21401:2018 standard, will lead to the development of a sustainability protocol and a self-assessment tool, which can be easily implemented within the SMAEs. The expected results are thus
focused on the transition towards a more sustainable tourism, promoting management approaches that combine the preservation of natural and cultural heritage and the creation of value for local communities and tourists. The project represents a novelty compared to current practices in the accommodation sector,
as it proposes a study aimed at defining solutions that balance the specificities of all sustainability dimensions. To date, most tourism professionals and scholars have proposed the sustainability of accommodation facilities based almost exclusively on the environmental dimension, causing a delay in the full development of a sustainable organisational culture
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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