1,721,186 research outputs found
Customer Satisfaction and Customer Retention Towards the Services of Sathapana Microfinance (Pyae Phyo Aung, 2025)
Get PDFThe main objectives of this study are to analyze the factors influencing customer
satisfaction and to examine the effect of customer satisfaction on customer retention
towards the services of SATHAPANA Microfinance. The study analyzes key service
attributes accessibility, price, reliability, responsiveness, and empathy to determine their
influencing on customer satisfaction. Using a quantitative research approach and
employing a simple random sampling method, this study collected data from 130 active
customers of SATHAPANA Microfinance located in Shwepyithar Township, Yangon.
The results reveal that all five independent variables have positive and statistically
significant effects on customer satisfaction, with empathy being the strongest influence.
In turn, customer satisfaction also has a statistically significant effect on customer
retention. The study recommended that SATHAPANA Microfinance continue
prioritizing the development of a customer centric mindset across all staff levels. This
includes enhancing training programs focused on emotional intelligence, respectful
communication, and active listening. Additionally, maintaining transparency in pricing,
improving service reliability, and expanding accessible service channels, particularly
for underserved communities, are essential to sustaining customer satisfaction and
customer retention
A Study on Public Awareness and Perception of Insurance Services in Myanmar( Wai Phyo Aung, 2024)
Get PDFThe study explores public awareness and perception of insurance service in
Myanmar. The research aims to investigate the degree of knowledge and perception of
insurance firms' services in Myanmar, as well as to assess the service operations of
insurance businesses. Descriptive methodology based on primary and secondary data
is used in the research. 150 Master of Public Administration students from Yangon
University of Economics provide data for the research. The study shows that the
primary reason for not having insurance coverage among respondents is a lack of
understanding about insurance services. Some respondents are used motor insurance
service followed by health insurance, fire insurance, travel insurance and personal
accident insurance. The study indicates that the respondents have a low level of
knowledge about insurance services. Therefore, it is crucial for insurance companies to
provide comprehensive information about their services to enhance public awareness
and ensure that individuals can fully benefit from insurance coverage. According to the
findings of the research, the insurance firm need to have development strategies that
take into account the requirements of the consumers and their readiness to pay the
regular premium rate. The government should provide the comprehensive knowledge
about insurance which are legal and fair to consumers to the public
A Study of Mental Health Awareness Among Post Graduate Students ( Sai Pye Phyo Aung, 2025)
Get PDFThis study focuses the level of mental health awareness among postgraduate
students at Yangon University of Economics. It aims to assess their awareness and
knowledge on mental health and to understand the situation of the mental health care
facilities and services in Yangon. A descriptive research design was employed,
incorporating quantitative surveys, qualitative key informant interviews, and secondary
data sourced from the Ministry of Health, World Health Organization (WHO), and
relevant academic literature. The findings reveal that while mental health professionals
such as psychologists and psychiatrists maintain mutual professional respect, there is
no formal system for collaboration between them. Public understanding of the distinct
roles within mental health care remains limited, compounded by the lack of official
licensing frameworks for psychologists and counselors
The Effect of Consumer Motivations on Perceive Value and Purchase Intention (Phyo Phyo Aung, 2022)
No full textThis study examines consumer motivation on perceived value, and purchase intention towards G14 online branded second-hand bag collection in Yangon. The objectives of this study are to examine the influencing factors of consumer motivations on perceived value towards G14 online branded second-hand bag collection in Yangon and to analyze the effect of consumer perceived value on purchase intention towards G14 online branded second-hand bag collection in Yangon. This study used two sources of data: primary and secondary data. Primary data are collected from 381 sample respondents who were selected by using a systematic sampling method. Secondary data are gathered from textbooks, Internet websites, and previous research papers. Descriptive statistics and regression analysis are used to analyze the collected data. According to the analysis, all consumer motivation factors affect perceived value towards the G14 online branded second-hand bag collection in Yangon. Furthermore, consumer perceived value positively affects purchase intention towards G14 online branded second-hand bag collection in Yango
Factor Influencing Customer Satisfaction and Repurchase Intention on Makro Myanmar (Ei Phyo Aung, 2022)
Get PDFThe objectives of the study are to examine the factors affecting the customer satisfaction of Makro Myanmar and to analyze the effect of customer satisfaction on repurchase intention at Makro. The number of customers who visit Makro Myanmar is about 2,000 who come to buy that store either on Saturday or on Sunday. Among them, 215 respondents who are 10% of the shoppers come to Makro store on those two days are asked by using systematic random sampling method. The primary data are collected from 215 respondents by using a structured questionnaire. It is used to select every 5th customer coming to Makro Myanmar. Items of these questionnaire are measured with five-point Likert scale. Descriptive statistics and multiple regression analysis are used to analyze the collected data. The findings of the study indicate that product quality, reliability, value for money, customer service and process have positively effect on the customer satisfaction. The results also show that among factors influencing customer satisfaction, customer service and process are the highest influence over customer satisfaction. Furthermore, the study indicates that the customer satisfaction has a large impact on repurchase intention towards Makro Myanmar. According to the analysis, this study recommends that Makro Myanmar should maintain the customer service and their process to enhance customer satisfaction and thereby, promote their repurchase intention
USER BEHAVIORAL INTENTION TO ADOPT MOBILE BANKING IN SELECTED PRIVATE BANKS ( Pyae Phyo Aung, 2019)
No full textThis study is to study the user behavioral intention to adopt mobile banking. The objectives of the paper are to investigate the determinants of behavioral intention of mobile banking users, to analyze the relationship between users behavioral intention and its determinants. To accomplish these objectives of the study, the analysis is conducted based on the responses of 170 respondents who are selected by convenient sampling method by using structured questionnaires in November 2019. The questionnaire are made of five-point Likert scale in order to measure the five determants which are performance expectancy, effort expectancy, social influence, facilitation condtions and behavioral intention on mobile banking users of selected private banks in Myanmar. The finding of the study shows the average mean of effort expectancy is high. Most of the users perceive mobile banking is easy to use and users perceive that becoming skillful at using mobile banking is easy for everyone. Average mean of social influence is high. Most of the users perceive that peer can not be able to influence user behavior to use mobile banking. However, Social Influence factors does not support the significant effects on behavioral intention of using mobile banking. Therefore, performance expectancy and effort expectancy factors are considered as the most important significant factors in this study. According to the result of this survey, the highest mean score is effort expectancy. That’s why, Markers from banks need to develop new marketing strategy which can give incentive current users to urge potential user to adopt mobile banking with the purpose of expanding the rate of mobile banking users in Myanmar
A Study on the Contributing Factors Among Volunteers (Case Study – Chaungzon Township, Mon State) (Nay Nyi Phyo Aung, 2025)
Get PDFThis study explores the contributing factors that motivate volunteer engagement
and their role, focusing on Chaungzon Township, Mon State. The main objectives are
(i) to examine the key motivational factors driving individuals to volunteer, and (ii) to
investigate the respondents’ perception on the challenges, possible ways to overcome
these challenges through volunteering activities. The research was conducted using a
descriptive methods approach, collecting data from 129 volunteers across 43 village
tracts. The study applied the Volunteer Functions Inventory (VFI), covering six key
motivation areas: values, understanding, protective, social, career, and enhancement.
All six factors showed high reliability, indicating that the measurement model is valid
and appropriate. Results show that most volunteers are young and educated, primarily
motivated by values such as helping others and serving the community. Other strong
motivations include personal development, social connection, and future career
opportunities. Despite challenges identified through qualitative analysis such as limited
resources, lack of trust, and low community participation, volunteers have
demonstrated resilience by building trust, working with local leaders, and
collaboratively planning activities. The study suggests the strengthening volunteer
engagement through targeted training, peer learning platforms, and recognition systems
to sustain their long-term contributions
Effect of Ethical Leadership on Job Performance in Energizers Shwe Kabar Company Limited (Phyo Aung Hein, 2025)
Get PDFThe objectives of the study are to analyse the effect of to analyse the effect of ethical
leadership on employee trust, to analyse the moderating effect of psychological
empowerment on the relationship between ethical leadership and employee trust, to analyse
the effect of ethical leadership on job performance, and to examine the mediating effect of
employee trust on the relationship between ethical leadership and job performance and in
Energizers Shwe Kabar Company Limited. Both primary and secondary data are used in
the study. A total of 87 employees are calculated from a population of 112 using the Raosoft
sample size calculator and selected by using simple random sampling method. The primary
data is collected by using online survey method with structured questionnaires. Data
analysis is conducted using descriptive statistics and regression analysis through SPSS
software. The findings reveal that among ethical leadership variables, concern for ethical
and moral values, fair and unbiased behaviour, honesty and integrity, and accountability
and care for other have positive significant effect on employee trust. Psychological
empowerment has positive partial moderating effect on the relationship between fair and
unbiased and employee trust. However, psychological empowerment has also negative
partial moderating effect on the relationship between accountability and care for others and
employee trust. Moreover, among the ethical leadership, accountability and care for others,
walks the talk, and honesty and integrity have positive significant effect on job
performance. Furthermore, employee trust has a mediating effect on the relationship
between the ethical leadership variables such as walks the talk, honesty and integrity and
accountability and care for others, and job performance. These findings highlight the
importance of ethical conduct among leaders in building trust and confidence among
employees. The study indicates that strengthening ethical leadership in the organization
will improve trust and empowerment among employees, which in turn will lead to better
job performance and long-term organizational effectiveness
THE EFFECT OF CHANGE MANAGEMENT PRACTICES ON EMPLOYEE ENGAGEMENT AND JOB PERFORMANCE AT DIRECTORATE OF INVESTMENT AND COMPANY ADMINISTRATION (DICA)(Pyae Phyo Aung, 2019)
No full textThe main purposes of this study are to examine the effect of change management on employee engagement and to analyze the influence of employee engagement on job performance at Directorate of Investment and Company Administration (DICA) which is one of the most significant revolutionize department among all old traditional government organizations recently in Myanmar. In this study, 120 government employees working at the head office of DICA in Yangon were surveyed by using structured questions. The research shows that employees are satisfied with the practices of effective communications and phased sequences in each different level and immediate results of the changes as well as the expected results in the future. Moreover, most of employees are having higher job performance related to efficiency, accomplishment, reaction and their career development. Based on the results, it can be concluded that more increasing the practices of phased sequences would accelerate the employee engagement although increasing active executive supports sometimes impact the hard times to some employees. Increasing dedication engagement displays employees’ job performances that have evolved to be a highly developed organization, however, employees’ job performance would be declined once absorption engagement is fostered. The finding results also support to continue some of current change management practices should be kept to be created like a culture in order to retain the sustainable development of DICA
KINETICS OF SCANDIUM SORPTION BY IMPREGNATE CONTAINING PHOSPHINOXIDE
No full textThe kinetics of scandium sorption with impregnate-containing extractant – phosphine oxide based on hypercrosslinked polystyrene from nitric acid solutions was studied using a method of limited solution volume. A sample of sorbent obtained by impregnation contained 0.233 g extractant/g impregnate. Under batch conditions, the influence of temperature in the range 293-313 K on the kinetics of scandium sorption by impregnate was studied. It was revealed that the saturation of impregnate by scandium is established in 20-30 min. For the processing of integral kinetic scandium sorption curves, the pseudo-first and pseudo-second-order models, as well as the Elovich equation, were used. The values of the rate constants calculated from the pseudo-second-order model, describing the kinetic data with the best correlation coefficients (R2 0.931-0.995), reach (9.51-10.4) g∙(mmol∙min)-1. The activation energy of scandium sorption, calculated by an equation similar to the Arrhenius equation, is (2.8±0.2) kJ / mol. Due to the improved kinetic characteristics compared with traditional sorbents, hypercrosslinked polystyrene impregnates containing phosphine oxide can be used to extract of scandium from solutions formed during the processing of scandium-containing raw materials.Forcitation:Pyae Phyo Aung, Veselova O.A., Troshkina I.D. Kinetics of scandium sorption by impregnate containing phosphinoxide. Izv. Vyssh. Uchebn. Zaved. Khim. Khim. Tekhnol. 2017. V. 60. N 8. P. 28-30.</jats:p
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