3 research outputs found

    Semiotic Analysis on Westin Hotels and Resorts Advertisement Campaigns

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    Signs in various forms are often used in various interests in implying certain messages or meanings. In advertising a service, signs are often used to imply the quality of their services, not least in the promotion of hotel services. Therefore, the sign used needs to be in accordance with the purpose of the message to be conveyed. This study aims to identify the meaning of signs and massages in hotel campaigns by using the theory of semiotics by Barthes (1978). The descriptive qualitative method was used to analyze the data. This study used source from six campaigns by Westin Resorts and Hotels. This study analyzed the denotation, connotation, and myth from all the signs found in the campaigns and interpreted the massages. The meaning of the signs found can be interpreted both in the first meaning (denotation) which relates to the direct meaning, the second meaning (connotation) which relates to the context of promotion in each campaign, and the third meaning (myth) which consists of the relation of denotation and connotation meaning in each sign and produces new meaning in each sign. The message in each sign is found through the conclusion and interpretation the relationship between denotation, connotation, and myth in each campaign sign. The myth showed the purpose and impression conveyed in each sign used in each Westin Hotels and Resorts campaign so that it indirectly shows the message contained in the sign. The meaning and the message of the found signs indicate the promotion of Westin Hotels and Resorts with the context of the services offered in each campaign and persuade or influence potential customers to using their services

    THEMATIC AND VISUAL ANALYSIS OF THE SHORT FILM “MANIPULATOR†AS A FORM OF COMMENTARY ON SOCIAL DYNAMICS

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    ABSTRAKThe purpose of this study is to analyze how short films may become forms of media that raise and comment on controversial issues in society. The authors used descriptive analysis to analyze an Indonesian short film titled "Manipulator" by Ferry Irwandi using thematic and visual analysis, in determining whether and how short films and the development of characters within the film, can serve as a form of commentary or even criticism on social dynamics occurring in society. The short film provides an overview of how social dynamics occur through the role of everyone in a community depicted through the game "Werewolfâ€.Keywords: short film, social role, community, thematic analysis, visual analysi

    Proceedings of the 3rd International Conference on Community Engagement and Education for Sustainable Development

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    This proceeding contains articles on the various ideas of the academic community presented at The 3rd International Conference on Community Engagement and Education for Sustainable Development (ICCEESD 2022) organized by the Universitas Gadjah Mada, Indonesia on 7th-8th December 2022.  ICCEESD is a biannual forum for sharing, benchmarking, and discussing HEI’s activities in developing Education for Sustainable Development towards community engagement. Education for Sustainability as a teaching strategy for resolving community challenges through formal, informal, or non-formal education is expected to benefit from various community service best practices by academics, researchers, and students. The 3rd ICCEESD has “Strengthening Education for Sustainability Towards Better Community Engagement” as its theme this year. It is expected that the 3rd ICCEESD will provide a forum for the presenters and participants to exchange best practices, policies, and conceptual implementation of Education for Sustainability towards better community engagement and explore ideas to address community needs.  Conference Title: 3rd International Conference on Community Engagement and Education for Sustainable DevelopmentConference Theme: Strengthening Education for Sustainability Towards Better Community EngagementConference Acronyms: ICCEESD 2022Conference Date: 7th-8th December 2022Conference Location: Grand Rohan Jogja Yogyakarta, IndonesiaConference Organizer: Universitas Gadjah Mada, Indonesi
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