87 research outputs found
Antonis Samaras: The Permanent Campaign Strategy of a Centre-Right Prime Minister
No full textThis chapter focuses on the analysis of Antonis Samaras’ political background and campaigning style of governing in the era of sovereign debt crisis and the implementation of the memoranda. It measures and assesses permanent campaigning of Samaras against the three categories of the proposed theoretical framework (capacity building and strategy, paid and owned media as well as earned media). It finds that as prime minister and in line with his predecessors did follow the permanent campaign trend though he did not use all its features. He put more emphasis on factors related to capacity building and strategy as well as earned media rather than most of the components of the paid and owned media that focused on the use of social media, except for the election themes and negative campaigning. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG
A New Framework for the Citation Indexing Paradigm
No full textA new citation indexing paradigm is proposed: the cascading citation indexing framework (c2IF, for short). It improves the way research publications are assessed for their impact in promoting science and technology. Given a collection of articles and their citation graph, citations are considered at the (article, author) level. Each one article is uniquely identified by means of the Digital Object Identifier (DOI, http://www.doi.org). To identify each one author uniquely, a Universal Author Identifier (UAI) scheme is established. In addition to the citations directly made to a given (article, author) pair, citation paths that target each one citing article are also considered. The granularity of the paradigm is further increased by introducing the concept of the chord, whereby a citation path of length one co-exists with paths of length two or higher, involving the same source- and target- articles. The c2IF output emerges in the form
of a medal standings table, analogous to the one that ranks teams at athletic events: when two (article, author) pairs receive the same number of (direct) citations, the one that is cited by more popular articles (i.e. articles that comprise targets to a larger number of paths in the citation graph), is assigned a higher rank value
Interaktivitet & Engagemang
No full textTitle: Interactivity & Engagement - Can Inbound marketing be applied to build customer engagement? Seminar date: 2019-01-17 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level Author: Felix Guve Samaras, Laura Stefanovic and Henric Karlsson Key words: Inbound Marketing, Customer Engagement, Interaktion, Content, Digital network. Purpose: To study how implementing inbound marketing can affect customer engagement. Methodology: The study is performed using qualitative content analysis. The material is collected by retrieving digital content through various web pages. This content is categorized with the use of one of the study's main theoretical models and was used for finding connections between IM as strategy and observed customer engagement. Theoretical Perspectives: The study has its theoretical basis in theories of inbound marketing and customer engagement. These are used to understand how inbound marketing is implemented and generates customer engagement, and identify how this engagement is expressed. Empirical Foundation: Airbnb is used as a starting point and a source of empirical content in this study. The material used in this study is digital content that has been published on a variety of the company's digital channels. Conclusions: A correlation between the implementation of inbound marketing and customer engagement has been found to exists.Examensarbetets titel: Interaktivitet & Engagemang - hur kan Inbound marketing tillämpas för att bygga kundengagemang? Seminariedatum: 2019-01-17 Ämne/kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå Författare: Felix Guve Samaras, Laura Stefanovic, Henric Karlsson Handledare: Veronika Tarnovskaya Nyckelord: Inbound Marketing, Customer Engagement, Interaktion, Content, Digitala nätverk. Syfte: Uppsatsens syfte är att studera hur inbound marketing kan påverka arbetet med kund engagemang. Metod: Studien genomförs med hjälp av en kvalitativ innehållsanalys av digitalt innehåll. Innehållet har kategoriserats utifrån ett antal givna kategorier och används för att hitta samband mellan IM som strategi och observerat kundengagemang. Teoretiska perspektiv: Studien har sin teoretiska grund i modeller om inbound marketing och kundengagemang. Dessa används för att förstå hur inbound marketing åtgärder tar form och genererar kundengagemang samt för att identifiera hur detta engagemang faktiskt uttrycker sig. Empiri: Uppsatsen studieobjekt är Airbnb. Det material som används i denna studie är digitalt innehåll som har publicerats på en mängd av företagets digitala kanaler. Resultat: Utifrån det observationer som har gjorts vid tolkning av det empiriska materialet, kan en korrelation mellan implementeringen av inbound marketing och kundengagemang konstateras existera
The Universal Author Identifier System (UAI_Sys)
No full textOne common problem in the scientific research literature is that each one author cannot easily be identified uniquely. The problem arises when there are authors with identical names, authors who have changed their name(s) in the course of time, and authors whose names appear in alternative versions (for example: Jaakko Hyvärinen, and J. P. Hyvärinen) across the publications they have (co-) authored. The issue becomes more of a problem when data analysis utilizing author names is to be conducted, for example: in citation analysis. In this paper we introduce the Universal Author Identifier system, codenamed UAI_Sys. The system is web based and publicly available, enabling each one author to register/update his/her own metadata, plus acquire a unique identifier (UAI code), ensuring name disambiguation. As soon as UAI_Sys becomes accepted and enjoys worldwide use, selected author metadata will become globally available to all interested parties. Care is taken so that UAI_Sys comprises more than just a database for storing and handling author identifiers. Provision i
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No full textThe discipline of systems engineering, over the past five decades, has used a structured systematic approach to managing the “cradle to grave ” development of products and processes. While elements of this approach are typically used to guide the development of information systems that instantiate a significant user interface, it appears to be rare for the entire process to be implemented. In fact, a number of authors have put forth development lifecycle models that are subsets of the classical systems engineering method, but fail to include steps such as incremental hazard analysis and post-deployment corrective and preventative actions. In that most health information systems have safety implications, we argue that the design and development of such systems would benefit by implementing this systems engineering approach in full. Particularly with regard to bringing a human-centered perspective to the formulation of system requirements and the configuration of effective user interfaces, this classical systems engineering method provides an excellent framework for incorporating human factors (ergonomics) knowledge and integrating ergonomists in the interdisciplinary development of health information systems. systems engineering; human factors; microergonomics; macroergonomics; health information systems; validation; verification
A BYOD Enterprise Security Architecture for accessing SaaS cloud services
No full textIn contemporary times IT plays a major role in enterprises’ business processes. Companies pursue the adoption of new technological trends in order to improve their business in terms of both performance and efficiency so that they can keep up with the fierce market competition. However, the introduc tion of cloud computing services and the opportunity for employees to work using their own smart phones through the adoption of BYOD/BYOS policies introduce additional risk for the firms’ processes. The question that needs to be answered is how the aforementioned risks can be reduced to acceptable levels, in order to support a secure adoption of IT consumerization and SaaS cloud computing trends. In order to answer this question, this report proposes a component security architecture for enterprises. The design of it is based on a desk research on academic and industrial literature, by which the enterprise environment is defined. Additional hardware, software and service-oriented security components are applied, using the SABSA security architecture framework, in order to secure the SaaS cloud services access by Smartphone BYOD.Management of TechnologyICTTechnology, Policy and Managemen
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