1,720,954 research outputs found
The Analysis of Judo Strategy in Internet Casual Wear Industry–A Case Study of SOFU
No full text平價服飾品牌在 2008 年金融海嘯後席捲全球市場，隨著知名平價休閒品牌
Uniqlo 不斷進入國際市場，台灣原創的平價休閒服飾品牌 Lativ 也順勢崛起，而以
網路為發展基礎相較於傳統實體通路為主的服飾品牌，面臨新舊且競爭壓力，因
此其競爭定位的區隔、競爭策略之選擇以及其後營運模式之設計是否能帶來速度、
彈性及源源不絕的品牌能量，也就成為網路品牌生存的重要關鍵。
綜合過去學者對於柔道策略之研究及限制中發現，產業之特性及目前發展概
況與柔道策略所適用的環境背景吻合，故本研究以「SOFU 舒‧服」公司作為研究
標的，並以該公司的品牌定位及經營模式做為主要的研究議題，透過個案研究法
發現，品牌發展對於非市場在位者及產業新進者而言，所運用之柔道精神使品牌
得以在不引起對手注意，甚至是即使對手發現也認為無反擊必要性的情況下，從
市場在位者手中獲取部份市場。
而本文貢獻在於以柔道策略的觀點，針對高成長性及競爭壓力的網路產業進
行品牌競爭定位及經營模式之分析，補足柔道策略過去面臨無實證研究之缺口，
此外，並提供產業新進者在資源不足的情況下，有別於過去強調大舉搶攻市占率
及銷售額第一的思維，以柔道精神切入市場並獲取市場份額之策略參考。The trend of consuming low-price high-quality products has been popular from the
2008 financial tsunami. With Uniqlo started to entry the international market, Lativ in
Taiwan also followed the trend and became popular in the industry. Compared to those
brands based on physical channel, the positioning, competitive strategy and the business
model design is more important for the internet brands to create speed, flexibility and
brand loyalty.
Using the in-depth case study to examined SOFU, and combined the research of
judo strategy and their limitation. This research had found that the characteristics of the
industry were suit for the analysis of judo strategy. In addition, the research took the
brand positioning and business model design as the research issue. And found out that
for those who are new entrants or small firms in one industry, the judo spirit can make
their competitors reluctantly ignore their existence. Even more, the incumbents won’t
revenge the small firm since they have no incentive to do it. And then the new entrants
could grab the market and survive for the very first time.
The findings of the research was based on the view of judo strategy, and given the
analysis of competitive positioning and business model in high growth potential and
competitive pressure industry. Besides, it also filled out the gap of case study in judo
strategy. Furthermore, it’s important for those new entrants or industry incumbents to
know how to grab the market and penetrating the industry with limited resources. Given
them an idea to formulate the entry strategy and design the business model with the
strategic thinking of jud
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
