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A study of customer centric culture in realty sector (residential) in Pune.
Get PDFThis paper examines the importance of customer centric culture as a strategic approach to doing business in the 21st century hypercompetitive marketplace and market space. This paper focuses on the study the scenario of the residential /ownership flats in realty sector in India within Pune city through this paper researcher identifies the various growth phases and highlights the housing shortage. Based on the analysis of top Indian cities for their growth potential in future residential capital values, it identifies Pune which will yield the maximum growth. After profiling the city, key facts which contribute to its housing growth are studied in detail. The Pune housing market is divided into segments & each market segment is analyzed. A analysis is done to identify the shift of organizations from product centric to customer centric approach. The study ends with identifying the emerging Pune housing trends which indicate that the quality of life that its citizens will experience in future will match the global standards. The Indian real estate sector has been a major beneficiary of the strong economic growth witnessed in India Since the year 2000. The growth in the sector, supported by series of reforms, has not only resulted in significant residential and commercial realty sector, but also complemented the development of physical and social infrastructure of the country
