International Research Journal of Multidisciplinary Studies (IRJMS)
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The Unknown Sage’s Well- known Thought: The Pleasure Philosophy of Carvaka
Get PDFThe most desirable object in this world is obviously the pleasure. There may be different views regarding the origin, nature and class of pleasure, but nobody can deny the pleasure. Pleasure is one of the basic things of our life, without this, human development is impossible. Man can get pleasure in anytime, anywhere, any form and from any object. There are levels of pleasure. As a social and rational being, we should not approve all kinds of pleasure. The definition of pleasure may be differing from person to person and community to community, but the real pleasure should be the one which brings pleasure not only for oneself but for all. And to attaining the pleasure, knowledge is required, avoiding the knowledge one cannot think about pleasure. Pleasure will automatically come out if one lives a life with honor, justice and wisdom. Justice resides there, where honor or respect is present and without wisdom justice is impossible. So we can say that to attain the pleasure and to staying in the warm of pleasure, wisdom is needed
RECENT MARKETING TECHINQUES ON SUPER MARKETS: IT’S IMPACT ON RETAILERS
Get PDFMarketing itself has a wide variety of flavors based on consumers, media & business in today’s evolving & dynamic market place. According to American Marketing Institution “Marketing is an activity, set of instructions & process for creating, communicating & exchanging offerings that have value for customers, clients, partners & society at large.” Marketing includes all necessary steps taken by the organization inorder to sell its product & not only sell it but sell it with a good profit margin. Philip Kotler has rightly stated that “Marketing is meeting the needs of customers at a profit.” The organizations plan various strategies to win over its competitors when it comes about selling of products with wide profit margin. Many techniques are selected by organizations to attract mass consumers towards their product. Some of these marketing strategies are discussed below- The organizations main strategy in constructing its marketing plans is to combine all its marketing goals into one comprehensive goal. Always marketing research should be the base for marketing strategies. The focus should be on right product mix in order to achieve the most of profit potential & sustainability of the business. Basically marketing strategy is the foundation for marketing plan
Growth and Development of Health science Colleges in Rajasthan: A Study
Get PDFHealth science education may be a general application of science to the effective utilization of human resources for healthy and loaded society. it's received wider attention because of its urgency in securing prosperity for the folks and even additional relationship to social order. Medical Education may be a challenge to drugs and education in the context of universal declaration of human rights of individuals to Social Security which coated the risks of illness, invalidity, maternity, old age, death, education and opportunities to induce health data for a stronger and healthy living. Health is the one amongst the basic rights of individual while not discrimination of race, religion, political, economic and social condition. Key words: Health Science, Medical Education, Ayurveda, Unani, Homeopathy, Allopathy
“Women in the democratic framework of electoral politics”
Get PDFWomen have the right to participate in political processes that affect the progress of the nation, state, society, their family and individual personality. It is observed that increase in women’s political participation and leadership leads to development of the society and also affects the performance of political process and tends to move towards more inclusiveness, responsible, egalitarian, and democratic in nature
The Power of the Visual on Men and Women's Perspective towards Provocative Dressing
Get PDFThere have been several occasions where men involved in rape cases have told enforcers, the court, and even their victims that if it wasn’t for how the woman is dressed, the crime would’ve not happened. Likewise, there have been occasions where judges and enforcers themselves called the attention of women to dress appropriately in public to avoid sexual assaults, however, this led to criticisms and campaigns involving women instilling their rights and freedom to wear whatever they like and highlighting that it is men who should be taught to respect and behave well. This study determined if man’s behavior towards women gets affected by how they dress and if so, in what way their actions are affected by it. Through a survey and interview, the authors further found out the top reasons why women wear revealing clothes in public, and their belief towards men’s response to it. Results show that men’s behavior towards women really gets affected by how they dress, and it is affected in a way that men literally gets aroused when they see women wearing revealing clothes, moreover, it was found out that sexual objectification portrayed in films, advertisements, or anything published through media is a contributor to the objectification experienced by women in society. This study also shows that women strongly believe wearing provocative clothes can get the attention of men sexually and it is man’s nature; in fact, this is what they tend to do if they would like to seduce a man or to just get their attention. These findings led to a conclusion that when women present themselves in a provocative dress in public, they are more likely to be seducing or sexually attracting men than any other reasons. In addition, though most rape victims are dressed with revealing clothes when they were raped, there are still a number of rape victims who are not dressed provocatively when the crime was committed. It is therefore concluded that rape and other related crimes can’t be solved by just educating women how to dress appropriately, but it can minimize the number of incidents, thus give them lesser risk of becoming a victim. Recommendations include the passing of a decency law to regulate how people dress in public places and to stop the creation of films, advertisements, and other media platforms that portray sexual objectification
An attempt for Indoor rearing of tasar silkworm Antheraea mylitta Drury on Terminalia catappa in the natural atmospheric conditions of Mysuru
Get PDFThe non mulberry silkworm’s tasar, eri and muga are grown in hilly forest regions of north eastern part of India where climatic conditions are favourable and they feed on various wild food plants and many of them grown in plane lands for ornamental purpose. An attempt made to grow tasar silkworm Antheraea mylitta in the natural atmospheric conditions of Mysuru during the rainy season (June-September) by using the secondary food plant Terminalia catappa, resulted in the larval life span of 30 days on an average and the effective rate of rearing of 27%. The results were proved that the survivability ratio and the quantity and quality of the cocoons produced were found to be affected that may due to the new environmental conditions and secondary food plant provide
A REVIEW :PANCHAKARMA THERAPY WITH RASAYANA IN KAUMARBHRITYA
Get PDFKaumarbhritya is one of the main branch under Ayurveda. Kaumarbhrityamaintioned Acharyakashyapa. Panchakarma may be done from the age of seven years and as per requirement. Suvarnaprashan is one of the best rasayana in kaumarbhritya.The various steps of Panchakarma such as, Vamana, VirechanaBasti, Niruha or YapanaBastis and AnuvasanaBasti recommended in early childhood for the management of different abnormal physiological conditions
Bioefficacy and shelf life of different biopesticides in oil based liquid formulation
Get PDFOil – based formulations have been reported to increase the adhesion of progapules to the insect integument, enhance spread of inoculum over the insect body, enhance penetration of the insecticide, protect propagules from ultraviolet radiation and enhance infection under low humidity. Use of oil-based formulations within a biologically based framework is vital. Study investigated the effects of various oils on the germination of Metarhizium and Beauveria, also the viability of propagules stored in oil, the oil and adjuvants interfere with the inoculation and infection process. Shelf life of biopesticides viz. B. thuringiensis, M. anisopliae and B. bassiana in D-C-Tron Plus oil, gave 3.8 x 106, 3.8 x 106 and 3.5 x 106 spore / ml population respectively after 120 days, whereas in the alone (in broth) treatment biopesticides gave 3.4 x 106, 3.7 x 106 and 3.7 x 106 spore / ml population respectively, after 120 days
“In Vitro study of Antibacterial properties of GokshurKwatha in Urinary Tract Infection by Culture and Sensitivity Method.”
Get PDFThe study was planned to evaluate the anti bacterial property of GokshurKwatha onUrinary Tract Infection by culture & sensitivity method for the study,30 patients were selected & urine sample used for culture by stricking method & colony characters are observed & gram staining done. Then specially made Gokshurkwath discs were used for sensitivity in MH agar. Zone of inhibition is the criteria of assessment of sensitivity. Whole study was in vitro. The bacterias during study are Escherichia Colii, KlebsiellaPnuemonii,Pseudomonas. It observed that Gokshurkwath shows significant activity against above organism
Effect of Tryushnadi Churnaon Kaphajpratishyay of children age group of 7 to 11 year
Get PDFKaphajpratishyay is one of the commonest frequently observed ailment in the children.Its very contagious disease seen all over the world causing much distress and discomfort to the people,                                                           As said in wangasen Samhita tryushnadichoorna is well effective in the treatment of kaphajpratishyay.Total 7 days of treatment given to 30 patients having different age gender , socioeconomical status, and complaints like NasavarosdhNasastrava, Shirashoola, Shirogaurav, Kshavathu and akshikuthshoth.According to statistical test of significance and assessment criteria 78 % patients of case study relieved by treatment of tryushnadichoorna on kaphajapratishyay