117 research outputs found
ANALYSIS OF THE IMPLEMENTATION OF MARKETING STAGES TO INCREASE SALES AT MIE KANGKUNG NY PHANG, JAKARTA
No full textThe Mie Kangkung Ny. Phang restaurant has been operating for over 7 years. The aim of this study is to explore and analyze the implementation of marketing stages applied in the Mie Kangkung Ny. Phang restaurant business, based on the results of a SWOT analysis. The data collection and research process for this thesis was conducted from February 20th to May 30th, 2024. In this study, the author employed a qualitative descriptive approach, utilizing observation, interviews, documentation, and triangulation as data collection methods, followed by SWOT analysis techniques. The research subjects included all visitors and managers of the Mie Kangkung Ny. Phang restaurant, as well as the marketing stages or methods employed by the restaurant. The findings from the research indicate that Mie Kangkung Ny. Phang implements various marketing strategies, but the most dominant strategy observed is Customer Relationship Management (CRM). The potential identified by the author is that the restaurant can attract many visitors through word-of-mouth marketing by previous customers. Another advantage of the restaurant is that it offers a unique Betawi specialty, Mie Kangkung, which is rare in the vicinity of ITC Mangga Dua. The recommendation for the management of Mie Kangkung Ny. Phang is to continue leveraging their strengths and to seize every opportunity to address weaknesses, such as considering relocating the restaurant and being vigilant about potential threats that may arise in the future.Keywords– Marketing Strategy, Culinary Tourism, Restaurants, SWOT Analysis, Marketing Stage
First records of bats (Mammalia: Chiroptera) from Muong Phang cultural and historical site, Dien Bien province, Northwestern Vietnam
No full textThe internationally renowned Muong Phang Cultural and Historical Site is located in the Dien Bien Phu region, northwestern Vietnam, and has received special attention from the public because of its great biodiversity. This site has a large forest area and other habitats including lakes, streams, rivers and paddyfield. These habitats would be ideal homes for bats and other biological taxa. However, in general, the wildlife of the Muong Phang Cultural and Historical Site receives little attention from scientists and authorities. Between 2014 and 2016, we conducted series of surveys for bats in Muong Phang. Bat capture and sound recordings were the main procedure to obtain materials and data necessary for the assessment of diversity and conservation status. The results of the surveys this time revealed that there are 19 species of bats belonging to 7 genera, 5 families in the study area. Of these, a Myotis sp. is different from all the previously recorded Myotis bats from Vietnam, and, a Rhinolophus sp. is different from every described species of the family Rhinolophidae. This paper provides the first records of bats from Muong Phang with remarks on their taxonomy and conservation status. Citation: Dao Nhan Loi, Vu Dinh Thong, 2017. First records of bats (Mammalia: Chiroptera) from Muong Phang cultural and historical site, Dien Bien province, Northwestern Vietnam. Tap chi Sinh hoc, 39(3): 296-302. DOI: 10.15625/0866-7160/v39n3.10641. *Corresponding author: [email protected]. Received 29 August 2017, accepted 10 September 2017 </jats:p
Peran Digital Marketing dalam Meningkatkan Brand Awareness pada PT Sinar General Industries
No full textPT Sinar General Industries merupakan perusahaan yang bergerak di bidang agribisnis. Sebagai produsen dan distributor pupuk, insektisida, fungisida dan speciality products yang berdiri sejak tahun 2003. Perusahaan ini memiliki beragam jenis produk perlindungan tanaman yang bertujuan untuk menjadi industri perlindungan tanaman terbesar di Indonesia. Tentunya, pemasaran secara digital sangat diperlukan oleh perusahaan dalam memperluas jangkauan pasar. Saat ini PT Sinar General Industries belum melakukan pemasaran melalui media digital, sehingga penulis yang memiliki pengetahuan di bidang pemasaran digital ditugaskan untuk mengontrol media digital perusahaan. Saat ini media sosial telah mengubah cara berkomunikasi antara, individu, kelompok dan perusahaan. Kekuatan media sosial dapat mempengaruhi daya beli publik, membangun brand awareness serta berinteraksi dengan pelanggan secara langsung. Tujuan dari kerja magang ini adalah untuk mengimplementasikan konsep digital marketing pada PT Sinar General Industries. perusahaan yang menjadi tempat kerja magang adalah PT Sinar General Industries. Posisi yang dipilih adalah digital marketing yang berada dalam departemen marketing. Kendala utama dalam proses kerja magang adalah kesulitan dalam mencari ide konten, membutuhkan persetujuan konten dari manajer yang cukup lama yang menghambat konsistensi dalam mempublikasikan konten. Namun kendala tersebut terselesaikan karena konfirmasi persetujuan bisa dilakukan oleh head of sales & marketing
PENGARUH MOTIVASI DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT GODREJ INDONESIA DI JAKARTA TIMUR
No full textPenelitian ini bertujuan untuk menganalisis pengaruh motivasi, dan pelatihan terhadap kinerja karyawan pada PT Godrej Indonesia di Jakarta Timur. Penelitian ini dilakukan dengan metode Non Probability Sampling dengan jenis purposive sampling. Peneliti menyebarkan kuesioner kepada 100 karyawan PT Godrej Indonesia. Analisis data menggunakan analisis Smart PLS. Hasil analisis menyimpulkan bahwa motivasi dan pelatihan berpengaruh signifikan terhadap kinerja karyawan PT Godrej Indonesia di Jakarta Timur.
Pembimbing: Carol Daniel Kadang, S.E.,M.M
Rancangan Sistem Green Supply Chain Management di PT Bintang Toedjoe
No full textPenelitian ini bertujuan melengkapi dan menyempurnakan sistem pengelolaan lingkungan di PT Bintang Toedjoe saat ini agar dapat mewujudkan perusahaan dengan Green Supply Chain Management (GSCM) Practices yang baik. Penelitian kualitatif ini dilakukan dengan menyusun panduan untuk mengevaluasi GSCM Practices perusahaan mengacu pada literatur terkait. Rancangan perbaikan sistem kemudian disusun berbasis hasil evaluasi data yang dikumpulkan dari hasil wawancara, observasi dan studi dokumen. Hasil penelitian menunjukkan bahwa sistem GSCM di PT Bintang Toedjoe yang berlaku saat ini belum sepenuhnya ideal dan masih ada kesenjangan antara praktik-praktik pengelolaan lingkungan yang berlaku saat ini dengan yang seharusnya ada pada sistem GSCM yang baik. Penghambat dalam penerapan sistem GSCM di PT Bintang Toedjoe ini dipengaruhi oleh faktor biaya, persaingan di pasar, regulasi, kesadaran, pengetahuan serta dukungan dari manajemen perusahaan. Rekomendasi rancangan perbaikan sistem GSCM di PT Bintang Toedjoe adalah sistem dengan pendekatan Natural-Resource-Based (NRBV) yang terdiri dari Pollution Prevention, Product Stewardship dan Sustainable Development
Perancangan Media Promosi pada Social Media Bengkel BOS di PT. Penta Artha Impressi
No full textProgram praktek kerja magang dapat memberikan peluang untuk mahasiswa/I untuk dapat memperkenalkan kemampuan secara lansung di dalam dunia kerja. Dalam hal ini, penulis memilih perusahaan Bengkel BOS PT Penta Artha Impressi, untuk dijadikan sebagai tempat melaksanakan program magang. PT Penta Artha Impressi atau bengkel bos menyediakan layanan ban, oli dan juga service. Penulis memutuskan untuk melakukan program magang di PT Penta Artha Impressi untuk mendapatkan pengalaman berharga dan memperluas wawasan penulis mengenai industri otomotif,. Melalui program magang ini penulis berharap dapat meningkatkan kemampuan untuk desain terutama dalam strategi pemasaran digital. Dalam proses magang ini penulis dapat kesempatan untuk mendesain beberapa keperluan bengkel bos seperti pricelists , image cover content daily . promotion content dan lain-lain. Untuk proses desain yang dilakukan penulis adalah dengan menentukan moodboard dan referensi yang digunakan setelah itu dapat menggunakan typeface sesuai dengan kv Bengkel BOS. Dengan tantangan yang dihadapi penulis dalam menyesuaikan seperti tenggat waktu yang mendesak, penulis dapat menyesuaikan diri dengan baik. Sebagai penutup, penulis berharap dapat berkontribusi secara maksimal dan dapat menerapkan ilmu yang telah diperoleh di Universitas Multimedia Nusantara di kesempatan magang ini, diharapkan dapat menjadi pengalaman yang baik untuk penulis berkarir di industri kreatif
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN DENGAN TURNOVER INTENTION SEBAGAI VARIABEL INTERVENING ( Studi pada PT. Pantai Mulia Semesta )
No full textTujuan dari penelitian ini adalah untuk menganalisis kinerja karyawan pada PT. Pantai Mulia Semesta dengan menggunakan variabel perantara yaitu turnover intention. Riset ini juga bertujuan untuk menanalisis ada atau tidaknya hubungan variabel independen dan seberapa besar pengaruh yaitu kepuasan kerja, komitmen organisasi dan budaya organisasi terhadap kinerja karyawan dan turnover intention. Penelitian ini dilakukan pada PT. Pantai Mulia Semesta dengan jumlah responden sebanyak 70 orang dan keseluruhannya ialah karyawan yang bekerja di PT. Pantai Mulia Semesta dengan menggunakan sampel jenuh/total sampling. Alat yang digunakan ialah dengan Partial Least Square (PLS) versi 3.3.2 dengan jumlah hipotesis yang diajukan sebanyak 7 hipotesis. Seluruh kuisioner dan data penelitian telah diuji melalui tahap-tahap pengujian. Dari hasil pengujian ini didapatkan ada 3 hipotesis yang didukung yaitu H3, H6 dan H7.
Kata Kunci : Kepuasan Kerja, Komitmen Organisasi, Budaya Organisasi, Turnover intention/keinginan untuk keluar dan Kinerja Karyawa
Theory and numerical modelling of parity-time symmetric structures for photonics
No full textThis thesis presents the study of a relatively new class of photonic structures in-voking Parity-Time (PT)-symmetry. PT-symmetric structures in photonics, as a realisation of PT-symmetric Quantum Mechanics problems, are constructed by a judicious design of refractive index modulation which requires the real part of the refractive index to be an even function and the imaginary part of the refractive index to be an odd function in space. PT-symmetric structures in the form of Bragg gratings, coupled resonators and chain resonators are the main configurations studied in this thesis. These PT-symmetric structures feature a spontaneous symmetry breaking at which interesting wave behaviour such as an asymmetric response depending on the direction of the incident wave, unidirectional invisibility, simultaneous coherent-perfect absorber lasing and localised termination modes are observed; these behaviours are presented in this thesis. Theoretical and numerical studies of these PT-symmetric structures are undertaken which assume realistic material parameters,including material dispersion and material non-linearity. Moreover,in this thesis, potential applications of these PT-symmetric structures are explored.
The first part of the thesis considers PT-symmetric Bragg grating structures which are formed by introducing a PT-symmetric refractive index modulation into a Bragg grating structure. If gain/loss dispersion is considered, it is shown that dispersion limits the PT-symmetric operation to just a single frequency. As such spontaneous symmetry breaking can only be achieved by varying the gain/loss parameter. Nevertheless, it is shown that by switching the gain/loss in the system, a switching operation can be achieved by using the PT-Bragg grating at a single frequency. Subsequently,anon-linear PT-Bragg grating is investigated by using a time-domain numerical method, namely the Transmission-Line modelling (TLM) method. For the present work a TLM code is developed from scratch in order to ensure full-flexibility when modelling a dispersive and non-linear material. Using the TLM solver, it is demonstrated that gain/loss saturation is an important material property which should be considered as it may impact the practical applications of a PT-symmetry-based device. In the context of a non-linear PT-Bragg grating (NPTBG), the gain/loss saturation affects the interplay between the PT-symmetric opearation and the Kerr non-linear effect. It is further shown that gain/loss saturation plays a crucial role in securing a stable operation of non-linear PT-based devices. For practical applications, it is demonstrated that a non-linear PT-symmetric Bragg grating offers an additional degree of freedom in their operation,by modulating the gain/loss and the intensity of the input signal,compared to a passive structure which can only be manipulated by the input signal intensity. Two applications based on the interplay of PT-symmetric behaviour and Kerr non-linearity are demonstrated,namely a memory device and a logic-gate device.
The second part of the thesis studies PT-symmetric resonator structures as a coupled system and as a periodic chain system. For these studies, a semi-analytical method based on the Boundary Integral Equation (BIE) method is developed and used together with a two-dimensional TLM method. The impact of realistic material parameter on the spectral properties of the structure is again investigated. It is shown that the PT-symmetric behaviour can be observed at a single frequency. Moreover, it is shown that PT-symmetry-like behaviour is observed but with complex eigenfrequencies due to the radiation losses; this is a deviation of the strict definition of a PT-symmetric structure with balanced gain and loss. Lowering lasing threshold by increasing loss in the system is demonstrated; this occurs due to induced early symmetry breaking. The final part of the thesis studies the spectral properties of an infinite and finite chain of PT-symmetric resonators. It is shown that the type of modulation along the PT-chain affects the position of the breaking point of the PT-structure. For a finite PT-chain structure, and for a particular type of refractive index modulation, early PT-symmetry breaking is observed and shown to cause the presence of termination states which are localised at the edge of the finite-chain resulting in localised lasing and dissipative modes at each end of the chain
Theory and numerical modelling of parity-time symmetric structures for photonics
No full textThis thesis presents the study of a relatively new class of photonic structures in-voking Parity-Time (PT)-symmetry. PT-symmetric structures in photonics, as a realisation of PT-symmetric Quantum Mechanics problems, are constructed by a judicious design of refractive index modulation which requires the real part of the refractive index to be an even function and the imaginary part of the refractive index to be an odd function in space. PT-symmetric structures in the form of Bragg gratings, coupled resonators and chain resonators are the main configurations studied in this thesis. These PT-symmetric structures feature a spontaneous symmetry breaking at which interesting wave behaviour such as an asymmetric response depending on the direction of the incident wave, unidirectional invisibility, simultaneous coherent-perfect absorber lasing and localised termination modes are observed; these behaviours are presented in this thesis. Theoretical and numerical studies of these PT-symmetric structures are undertaken which assume realistic material parameters,including material dispersion and material non-linearity. Moreover,in this thesis, potential applications of these PT-symmetric structures are explored.
The first part of the thesis considers PT-symmetric Bragg grating structures which are formed by introducing a PT-symmetric refractive index modulation into a Bragg grating structure. If gain/loss dispersion is considered, it is shown that dispersion limits the PT-symmetric operation to just a single frequency. As such spontaneous symmetry breaking can only be achieved by varying the gain/loss parameter. Nevertheless, it is shown that by switching the gain/loss in the system, a switching operation can be achieved by using the PT-Bragg grating at a single frequency. Subsequently,anon-linear PT-Bragg grating is investigated by using a time-domain numerical method, namely the Transmission-Line modelling (TLM) method. For the present work a TLM code is developed from scratch in order to ensure full-flexibility when modelling a dispersive and non-linear material. Using the TLM solver, it is demonstrated that gain/loss saturation is an important material property which should be considered as it may impact the practical applications of a PT-symmetry-based device. In the context of a non-linear PT-Bragg grating (NPTBG), the gain/loss saturation affects the interplay between the PT-symmetric opearation and the Kerr non-linear effect. It is further shown that gain/loss saturation plays a crucial role in securing a stable operation of non-linear PT-based devices. For practical applications, it is demonstrated that a non-linear PT-symmetric Bragg grating offers an additional degree of freedom in their operation,by modulating the gain/loss and the intensity of the input signal,compared to a passive structure which can only be manipulated by the input signal intensity. Two applications based on the interplay of PT-symmetric behaviour and Kerr non-linearity are demonstrated,namely a memory device and a logic-gate device.
The second part of the thesis studies PT-symmetric resonator structures as a coupled system and as a periodic chain system. For these studies, a semi-analytical method based on the Boundary Integral Equation (BIE) method is developed and used together with a two-dimensional TLM method. The impact of realistic material parameter on the spectral properties of the structure is again investigated. It is shown that the PT-symmetric behaviour can be observed at a single frequency. Moreover, it is shown that PT-symmetry-like behaviour is observed but with complex eigenfrequencies due to the radiation losses; this is a deviation of the strict definition of a PT-symmetric structure with balanced gain and loss. Lowering lasing threshold by increasing loss in the system is demonstrated; this occurs due to induced early symmetry breaking. The final part of the thesis studies the spectral properties of an infinite and finite chain of PT-symmetric resonators. It is shown that the type of modulation along the PT-chain affects the position of the breaking point of the PT-structure. For a finite PT-chain structure, and for a particular type of refractive index modulation, early PT-symmetry breaking is observed and shown to cause the presence of termination states which are localised at the edge of the finite-chain resulting in localised lasing and dissipative modes at each end of the chain
Threshold preservation of PT-resonant structures in realistic-dispersive medium
No full textThe impact of material dispersion in the performance of parity-time (PT) symmetric coupled microresonators is studied. The eigenfrequencies of the coupled PT-system are analysed for different dispersion parameter. We show that realistic dispersion preserves the PT-system with additional stabilising features
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