1,721,183 research outputs found
L’internazionalizzazione del business aeronautico: il challenge di Alenia Aeronautica quale global player
No full textPOLESE F., PROIETTI L., L’internazionalizzazione del business aeronautico: il challenge di Alenia Aeronautica quale global player, in Jean-Claude Andreani e Umberto Collesei (a cura di), Atti del Sesto Congresso Internazionale sulle Tendenze di Marketing – ESCP EAP, Parigi 26-27 Gennaio 2007.POLESE F., L. Proietti, The internationalization of business aviation: the challenge of Alenia Aeronautica as a global player, in Jean-Claude Andreani and Umberto Collesei (Eds.), Proceedings of the Sixth International Congress on Marketing Trends - ESCP EAP , Paris 26 to 27 January 2007
Il lessico del Supply Chain Management
No full textCUEIM (F. POLESE – L. PROIETTI), Il lessico del Supply Chain Management, in Professione Alenia, n. 2, 2007
Volume senza attribuzione ai singoli AutoriCUEIM (POLESE F. - L. Proietti), The lexicon of Supply Chain Management Profession in Alenia, n. 2, 2007 Volume without attribution to author
Service science, S-d logic and network theory. Integrating the perspectives for a new research agenda
No full text
Introduction to the Special Issue on Exploring Service Science for Data-Driven Service Design and Innovation
No full textService science was launched by IBM about 15 years ago in an attempt to integrate different knowledge
domains contributing to the study and better understanding of service systems. From the start, it was clear that
the organization, design, operating, and development of service systems had to be based on a new conceptualization of service in the context of systems, on relationship governance, and on new, data-driven techniques of
value generation.
To address such demanding theoretical issues in the search for a better understanding of service systems
and value creation, the service community was inspired by a multidisciplinary approach capable of catalyzing
scientific contributions proposed by researchers coming not only from IBM, but also from academia and experts
in information technology (IT), management, marketing and consumer behavior, sociology, computer science,
engineering, and many other disciplines
Network & System theory suggestion to service research
No full textService research appears to be in a creative and constructive momentum, highlighting traces of radical innovation among numerous stimuli as the one suggested by network and systems theories.
Service is intrinsically relational by engaging numerous actors within co-creation processes; hence research dealing with the governance and behavior of this dense pattern of relationships may stimulate the valorization of network studies with their prolific traditional mainstreams in management and marketing research. Moreover service is increasingly coupled with the notion of systems and research on ‘service systems’ –composed of heterogeneous entities interacting with a shared goal– is revealing growing interest worldwid
From Businesses and Consumers to Actors relationships
No full textThis paper aims at introducing a new framework to interpret and/or exploit the dynamics among agents in “marketing-oriented management” (Gummesson and
Polese, 2009) called A2A (Vargo and Lusch, 2016). By overcoming the traditional
distinction between producers and consumers in the B2B (Business-to-Business) and
B2C (Business-to-Consumer) classifications, this work paves the way to the wider
and co-operative concept of A4A (Actor-for-Actor) relationships
A holistic view on identity in marketing: identity co-creation
No full textThis paper deals with generic actors (consumers, business, etc.), highlighting the need for a constructivist and interactional view of identity, which can be defined as "co-created" by actors. Given the extant literature, it is a conceptuallly demonstrated that systems of aggregated interacting actors, or service ecosystems (Vargo and Lusch, 2016) in the Service-Dominant logic parlance (a mind-set widely embraced in modern marketing theory), can enable and constrain co-creation processes. The incorporation of the sociological and organizational perspectives on identity in the service ecosystem view of market can, in turn, enable new holistic behavioural market analyses. Thus, the originality of the paper stays in the systematization (in form of Propositions) of the conceptualizations on actor's identity within the modern maketing theory toward the affirmation of the "identity co-creation" concept
Social Dynamics in a Systems Perspective
No full textThis volume aims to provide a clearer evidence of systems thinking multiplicity and of its wide applicative heterogeneity. The contributions come from different conceptual matrices, ranging from the study of social dynamics, through the concepts of sustainability and value co-creation, to the design of complexity and from the analysis of crucial managerial dynamics (innovation is an example) to the definition of decision-making processes as indispensable lever of each managerial logic, until the possibility to imagine the occurrence of extremely rare and high-impact events (black swans). Given these premises, it does not appear appropriate to promote research aimed to quantify the amount of information, but it becomes fundamental to understand the role played by each individual in selecting his relevant context and the individuality of knowledge itself, according to the principles of creativity and variety. Although it is not possible to extend the specificity of each field of research in each area of knowledge, it is certainly possible (and even desirable) to understand that any process of acquisition and generation of knowledge is linked to
general laws that, through a common and coordinated action, have inspired the creation of each science. Certainly, the detection of baseline cultural areas, such as complexity and constructivism, system dynamics and innovation, sustainability and value co-creation, does not qualify as conceptual watershed but allows us to justify similar paradigmatic affinities and thus the adoption of unique, specific code of language: although centered on diverse themes, the contributions briefly described below are all related to the contribution that the systemic epistemology, mobile and constructivist, provides to the reading of social phenomena
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