1,720,972 research outputs found

    La sostenibilità nella vitivinicoltura italiana: un approfondimento sul vino naturale.

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    Il settore della vitivinicoltura, come il comparto agroalimentare nel suo complesso, ha vissuto negli ultimi decenni un’evoluzione sostanziale dettata dall’insorgere di nuove esigenze manifestate dai consumatori e dalla volontà dei produttori di garantire un’offerta sostenibile e rispettosa nei confronti dell’ecosistema. L’attuale panorama del mercato del vino è caratterizzato da un’ampia categoria di vini sostenibili (biologici, biodinamici, vegani, naturali) ciascuna delle quali con caratteri distintivi propri. Un mercato vinicolo dinamico e variegato, come quello attuale, necessita di adeguati strumenti di analisi per poter rispondere tempestivamente alle esigenze di una domanda quanto mai selettiva ed informata. Alla luce di queste considerazioni, il paper considera un segmento particolare di domanda, l’alta ristorazione, comparto che ricopre un ruolo fondamentale nel consumo di vino. Nello specifico verrà analizzato il consumo di una particolare categoria di vino sostenibile, quello cosiddetto naturale. La ricerca tenta di formulare previsioni e proporre un’interpretazione originale relativa alle possibili evoluzioni del mercato dei vini naturali in un contesto di scelte di produzione sostenibili.The winemaking sector, like the agri-food sector as a whole, has experienced a substantial evolution in recent decades dictated by the emergence of new needs expressed by consumers and the will of producers to guarantee a sustainable and respectful offer towards the ecosystem. The current panorama of the wine market is characterized by a wide category of sustainable wines (organic, biodynamic, vegan, natural) each of which with its own distinctive characteristics. A dynamic and varied wine market, like the current one, requires adequate analysis tools to be able to respond promptly to the needs of a highly selective and informed demand. In light of these considerations, the paper considers a particular segment of demand, haute cuisine, a sector that plays a fundamental role in the consumption of wine. Specifically, the consumption of a particular category of sustainable wine, the socalled natural one, will be analyzed. The research attempts to formulate forecasts and propose an original interpretation relating to the possible evolutions of the natural wine market in a context of sustainable production choices

    Natural wine as an expression of sustainability: an exploratory analysis of Italy’s restaurant industry

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    Purpose – Although not yet fully defined, natural wine represents a sector that has gained the widespread attention of final consumers and, therefore, also of the restaurant world, because of its promise of sustainability. The objective of this paper is to understand Italian haute cuisine’s interest in natural wine, with the aim of analysing what qualifies this product as sustainable. Design/methodology/approach – After introducing a theoretical framework based on the concept of natural wine, a brief paragraph is dedicated to consumer preferences; subsequently, the analysis focusses on a questionnaire given to restaurateurs to determine the impact that natural wine has had in the Italian context. The results try to identify the importance that restaurateurs give to the characteristics of natural wine and their propensity for using such wine in their own businesses. Findings – The analysis, conducted on a sample of medium-high range restaurants, highlights their strong interest in natural wine, as a result of the final consumers’ attitude towards wine with characteristics attributable to sustainability. The positive perception by restaurateurs is similar across Italy, both geographically and in terms of the size of the restaurant. Originality/value – The originality of the work is the focus on the world of restaurants. To date, the literature on natural wine remains embryonic and always refers to the final consumer. This research is the first step in a broader study that will involve a greater number of restaurants, extending beyond Italy to all of Europe, with the aim of understanding the real development potential of natural win

    Italian wine sustainability: new trends in consumer behaviors for the millennial generation

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    Purpose – The role of sustainability is predominant in many aspects of consumer purchasing decisions. Millennials and young people are, in this field, potential players who buy and consume wine with ecosustainable decisions but, in the literature, these aspects are analyzed with nonuniform findings. This paper aims to investigate the wine consumption among young people belonging to the millennial generation, Y generation and Z generation considering also the gender. Design/methodology/approach – This study uses a questionnaire with 2000 respondents. The data are analyzed to understand consumption decisions in the wine sector. This information is analyzed through descriptive and inferential statistics (hypothesis test and multiple regression). Findings – The results of the paper show a clear propensity to be sustainable of the young generation compared with the elderly, highlighting the role of Millennials. Moreover, considering gender, there is a greater sustainable wine tendency (considering both the environmental and the economic/decisional component) in female compared with male. Research limitations/implications – This work reflects the Italian reality of the pre-COVID-19 period. Obviously, the pandemic situation and the geographic scenario analyzed could change the results of a second wave of the survey. Social implications – This study contributes to improve the knowledge concerning the wine consumption habits of Italian young generations. Originality/value – The paper manages to underline the different aspects of sustainability in the wine purchasing decisions by young consumers by focusing on the considered generations

    Cycle Tourism as a Driver for the Sustainable Development of Little-Known or Remote Territories: The Experience of the Apennine Regions of Northern Italy

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    One form of cycle tourism can be represented features tourism that focuses on the relation between biking and the discovery of a territory. Geared toward forms of holiday that allow for the low consumption of natural resources and a connection with the landscape, cycle tourism represents a concrete expression of sustainable tourism. As an emerging phenomenon in Italy, cycle tourism requires further understanding in order to identify methods of development and applicable business models. The aim of this paper is to explore the characteristics of cycle tourism's development in northern Italy in order to identify the links that exist between sustainability and the group of cycle tourists who prefer to spend their holidays discovering little-known or remote territories. For this study, we selected three different destinations in sensitive mountain areas that converge on the common goal to use cycling to rejuvenate the tourism sector. It has been found that the development of cycle tourism in areas not characterized by mass tourism, such as those considered here, is economically, socially, and environmentally beneficial. The business models through which cycle tourism usually develops include a bottom up approach or a top down approach, involving the cooperation of several local destination stakeholders

    Sustainable business models: an empirical analysis of environmental sustainability in leading manufacturing companies

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    This study thoroughly investigates the role of sustainable business models in enhancing environmental sustainability in leading manufacturing companies. Guided by the United Nations Sustainable Development Goals (SDGs), we empirically analyse the integration of sustainability goals into corporate strategies. This study identifies sustainable business models based on an analysis of the sustainability reports published on the website, examining the strategies and action plans declared by 30 companies that are leaders in the sustainability industry, according to their Dow Jones Sustainability Index World (DJSI World) and S&P Global ESG Scores. The strategies considered are aligned with the following specific sustainability development goals: 6 (water security); 7 (renewable energy); 12 (responsible consumption and production); and 13 (climate action). The dataset contains several variables, each reflecting a particular facet of a company’s environmental sustainability, as follows: energy consumption; greenhouse gas emissions; waste management strategies; and water conservation initiatives. We use a multidimensional data analysis technique called multiple correspondence analysis (MCA). After using MCA, we use a hierarchical clustering algorithm with the aim of classifying the different companies. Our findings underscore the presence of seven clusters of companies. Compared to the well-established literature on the topic of sustainable business, the innovative contribution of this study is linked to the identification of reaction time as a strategic variable explaining the different sustainable business models. The study makes it clear that the different business models are linked to reaction time to strategic alignment with environmental objectives. The country in which the company is based is also important. This study provides practical insights for companies aiming to align their practices with SDGs. In fact, the time variable provides important information in this regard and makes it possible to identify different approaches to sustainability as well as strong and weak sustainable business models; the former are characterised by a medium long-term strategic orientation towards environmental sustainability, which can be interpreted as the desire to undertake more solid and structured environmental sustainability strategies
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