1,720,991 research outputs found
Parental monitoring e comportamenti a rischio in adolescenza: una revisione critica della letteratura
No full textfasciolo
Developing voice-based branding: insights from the Mercedes case
No full textPurpose: By adopting a managerial perspective, this study aims to deepen how the strategic role of brand voice is conceived in the design of in-car name-brand voice assistants (NBVAs), how the brand experience based on NBVAs is designed, and how the NBVA brand experience might influence consumer brand engagement (CBE). The ultimate aim is to develop an interpretative theoretical framework for developing voice-based branding through NBVAs.
Design/methodology/approach: A qualitative research approach with the analysis of a single in-depth case study is followed: the NBVA developed in-house by Mercedes, which was the first NBVA launched in the automotive market (2018).
Findings: In the design of the NBVA, a key role was assigned to brand voice in developing the brand's anthropomorphic profile. Driving safety, consistency with the corporate identity, human-like interaction, dynamic personalisation and connectivity emerged as the strategic criteria for designing the NBVA brand experience, which was oriented towards the pursuit of multiple CBE dimensions.
Research limitations/implications: Although the qualitative empirical contribution of this study differs from statistical generalisations, the research insights are analytically generalisable. The insights emerging from the study could guide future research on voice-based branding.
Practical implications: Our results may be a useful conceptual reference for managers involved in designing brand voice and brand experience based on NBVAs.
Originality/value: This study is the first empirical contribution to the marketing literature about voice-based branding in an innovative experiential field, a topic that thus far has been poorly analysed
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Inclusive branding approaches: a conceptual framework
No full textThe evolving role of marketing and brands as catalysts for social change is crucial for scholars and practitioners. Increasingly, citizens and consumers expect companies to take a stand and address environmental, social, and political issues. In this scenario, inclusive branding, which incorporates Diversity, Equity, and Inclusion (DEI) principles into brand management, has become increasingly important, also due to pressures from activist movements like Black Lives Matter and #MeToo. However, the concept of inclusive branding is still in its early stages of development and the potential role that brands may play in meeting these consumer demands is currently limited. In light of these gaps, this conceptual paper aims to develop a theory-based typological framework that outlines the fundamental strategic approaches to inclusive branding. Moreover, defining the concept of inclusive brand, the study seeks to explore its dimensions.
The study introduces the "DEI triad", comprising depth, breadth, and intersectionality, to capture the heterogeneity in applications of DEI principles into brand management. Depending on the level of development of these three dimensions, two contrasting approaches (i.e., strategic and tactical approaches) are identified. Using Netflix as a case vignette, the paper illustrates best practices in adopting a strategic approach. The study contributes to the growing field of inclusive branding by introducing a cohesive framework that delineates the main brand approaches to DEI - overcoming the limited and fragmented perspectives in previous managerial and academic literature - and deepens the DEI-based brand identity, which was not addressed in previous studies
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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