1,723,465 research outputs found
Innovazione e sviluppo del prodotto nell’industria farmaceutica, tra tecnologia, interpretazione della domanda e governo del rischio. Il caso Johnson & Johnson
No full textPASTORE A., PROIETTI L., Innovazione e sviluppo del prodotto nell’industria farmaceutica, tra tecnologia, interpretazione della domanda e governo del rischio. Il caso Johnson & Johnson, in Jean-Claude Andreani e Umberto Collesei (a cura di), Atti del Quarto Congresso Internazionale sulle Tendenze di Marketing – ESCP EAP, Parigi 21-22 Gennaio 2005A. SHEPHERD, L. Proietti, Innovation and product development in the pharmaceutical industry, including technology, application and interpretation of risk governance. The case of Johnson & Johnson, in Jean-Claude Andreani and Umberto Collesei (Eds.), Proceedings of the Fourth International Congress on Marketing Trends - ESCP EAP, Paris, 21-22 January 200
How an Enzyme Can Be a Non-Enzyme
No full textAbstractThe crystal structure of the endonuclease, ribonuclease III, in complex with a double-stranded RNA fragment reveals the mechanism that allows for switching between two functional forms of the enzyme
Pirate or subscriber? An exploratory study on italian consumers' music habits
Full text linkPurpose of the paper: This paper analyzes Italian consumers’ music habits in
terms of online piracy behaviors and their interest toward subscription-based music
services (SBMS), i.e. services that for a small monthly fee give users legal access to vast
music libraries across multiple devices. The objective is to try and profile a piracy-prone
consumer and explore if SBMS could be a viable alternative to online music piracy in
Italy, where the general piracy rate is very high.
Methodology: The study is based on an empirical quantitative analysis through the
collection of 505 questionnaires completed by Italian consumers.
Findings: The paper highlights how Italian consumers reflect the ‘attitude-behavior
gap’ in music consumption, as they perceive online music piracy as ethically wrong, yet
they still show low preference for the legal, reasonably priced choice (such as SBMS).
Younger, male, lower education, students have the highest propensity towards online
piracy. In addition, consumers’ awareness, familiarity and interest in subscriptionbased
music services are still very low.
Research limitations: The limitations of the paper are linked mainly to the adapted
scales, to the omission of alternative determinants of attitude towards piracy, to the
composition of the sample and for analyzing only two subscription-based music services
(Napster and Spotify).
Managerial implications: The results call for greater efforts by music industry
actors and public institutions to educate Italian consumers about the consequences of
their online piracy behavior and the possible solutions offered by SBMS.
Originality of the paper: This paper is the first to focus on Italian consumers’
music habits, their attitude and behavior towards online piracy and their interest
toward subscription-based music services as a viable alternative
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