1,721,013 research outputs found
Competition, Cooperation, Co-opetition. Unfolding the process of inter-territorial branding
No full textTerritorial competition is considered as the main assumption of place branding, but this
is not an exhaustive approach to understand it as part of local and regional development
strategies. Within the frame of global competition, cities can undertake inter-territorial
cooperation in order to enhance their competitiveness. In this regard, there is an evident
gap in place branding literature which overlooks inter-territorial collaboration for place
promotion. This article aims at unfolding the process of inter-territorial branding, that
is, branding crossing administrative borders. ‘Market’ and political forces driving the
emergence of inter-territorial brands as well as the phases of the underlying process are
scrutinized by means of a secondary research reviewing 12 inter-territorial networking
experiences in Europe and the United States
Tourism in the City. Towards an Integrative Agenda on Urban Tourism
No full textThis book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned
Urban brandscape as value ecosystem: The cultural destination strategy of fashion brands
No full textTowards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
No full textBrand-management philosophy has recently expanded to include public and spatial contexts producing a cacophony of logos, slogans and events all aimed at promoting and marketing places. Yet, there is still a lack of understanding about how the brand-management philosophy changes when moving into and across places and in which way places change when affected by this way of thinking. Through a multi-site ethnography of three Italian territories, this paper applies a semiotic framework (based on the constructs of syntax, semantics and pragmatics) to interpret the interweaving of procedures, mechanisms and symbols that underpin the emergence of place brands. The enquiry reveals that each place brand is characterised by a specific level of integration ('symbiosis') between functional and representational dimensions. By recognising this interrelatedness through an ecological perspective that focuses on the connections among all the constituents of a place, the concept of brand ecology is offered to unpack the complexity of place brands and to reconsider the relationship between place branding and place marketing approaches. © The Author(s) 2013
Branding peripheral knowledge-intensive regions: an insight into international innovation brands
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