27 research outputs found
Synergizing AI and HRM: Leveraging Business Analytics for a Future-Ready Workforce
Get PDFThis chapter explores the integration of Artificial Intelligence (AI) and Human Resource Management (HRM) practices within the Asian business landscape. It offers a comprehensive examination of the evolution of AI in HRM, emphasizing the benefits and potential challenges associated with implementing AI-driven HRM strategies. The discussion highlights the importance of synergizing AI and HRM through business analytics, offering insights into how AI can enhance recruitment, retention, and employee engagement. The author delve into potential ethical, cultural, and legal issues associated with AI-driven HRM, highlighting the necessity for thoughtful and strategic implementation. Finally, the chapter proposes strategies for successfully incorporating AI in HRM, emphasizing the development of AI competencies, fostering a data-driven culture, and ensuring ethical AI deployment. The discussion provides a foundation for future research, policy development, and practical applications in AI-driven HRM, promoting a future-ready workforce in Asia
Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation
Get PDFMobile-commerce has unique characteristics which makes it different than in-store and electronic-commerce. Therefore, existing perceived value scales developed for conventional business context may not thoroughly capture perceived value of mobile-commerce (M-VAL) resulting in need to rethink and re-investigate underlying dimensions of M-VAL. This study conceptualizes M-VAL and then through a rigorous scale construction and validation process, 25 item M-VAL scale is presented. The findings show that M-VAL is a multidimensional, second order and reflective construct
Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands
Get PDFThe study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship and so is the most influential factor among four. The findings provide guidelines to global smartphone brands for developing value proposition and better promotion mix for smartphones promotion
Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands
No full textThe study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship and so is the most influential factor among four. The findings provide guidelines to global smartphone brands for developing value proposition and better promotion mix for smartphones promotion
EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS
No full textThe research aims to study the effect of sales promotion on the purchase quantity and recommend sales promotional means and methods that could improve sales for retail sector in Malaysia. The impact of coupons, bonus packages, premiums, free samples and price discount is measured on purchase quantity of Malaysian retail consumers. Empirical data is gathered from 150 respondents using self-administered questionnaire and analyzed using correlation and regression analysis to examine the relationship between variables. The findings of the study reveal that all independent variables influences purchase quantity positively and significantly while free samples and price discounts are most influential factors for Malaysian market
Reinvestigating Key Factors of Customer Satisfaction Affecting Customer Retention for Fast Food Industry
Get PDFIt is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction and in turn leading to customer retention. With changing perceptions, preferences and markets, we find a need to reinvestigate what are the key factors of customer satisfaction affecting customer retention in Malaysian fast food industry. Product quality, service quality, prices, facility and emotional factor are selected as factors of customer satisfaction (independent variables) based on extensive literature review. The research uses primary data collected from 180 Malaysian fast food customers using a multi-factor questionnaire with a Likert-scale from 1 to 5. To ensure reliability and validity the questionnaire was checked by Cronbach’s Alpha and principal components analysis was carried out. Correlation and regression analysis is conducted using SPSS 21 to identify influence and impact of selected factors on customer retention. Descriptive statistics show that the most significant key factor of customer satisfaction is emotional factor followed by store facility, service quality and prices and the lease poor is product quality. Emotional factor and facility plays important role in customer satisfaction that ensures customer retention in Malaysian fast food industry
An Empirical Investigation on Taxi Hailing Mobile App Adoption: A Structural Equation Modelling
No full textThis empirical investigation aims to determine the factors leading to the adaptation of Taxi Hailing Mobile Apps among Malaysian consumers using the theory of Venkatesh et al. (2003) user theory of acceptance and use of technology (UTAUT). The adopted framework has four independent variables namely performance expectancy, effort expectancy, social influence and facilitating conditions. Dependent variables include behavioural intension and user behaviour. The study follows exploratory research design and quantitative research method. Primary data is collected using online Google survey questionnaire. The target population of this research study is international and local in Malaysia who makes use of taxi hailing app in order to satisfy their transportation needs. Convenience sampling technique is used to collect data from a sample of 202 respondents. Confirmatory Factors Analysis (CFA) and Structural Equation Modelling (SEM) are used in order to answer the research questions. Findings show that Performance expectancy, social influence and behaviour intension has positive influence on user behaviour while effort expectancy and behavioural intension has no influence. For scholars and researchers, understandably this research study opens the gate way of the application of UTAUT on information system (IS) apps that had been recently created. </jats:p
A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)
Get PDFCustomer Perceived Value (CPV) is a well-established concept in the marketing literature; however, there is a need to extend the concept of Perceived Value (PV) to mobile shopping consumers. Meanwhile, the synthesis of construct, dimensionality, and modelling of PV in the context of mobile shopping only received scant attention despite the efforts in conceptualising and testing various PV elements for a range of businesses. Hence, a definite contribution to the existing literature is by structuring the themes based on related approaches. Accordingly, the present study conducted a systematic and comprehensive review of perceived value literature on mobile shopping obtained from the Scopus database. Next, all the possible factors from recent literature were synthesised in the current research for the purpose of measuring the perception of value on mobile commerce (M-VAL). Finally, a framework of ten parameters was successfully established and can be used as a reference for future research. Overall, the tentative yet inclusive set of parameters is deemed useful in designing future empirical researches that aim to develop a multidimensional multi-item scale to measure M-VAL
