1,720,964 research outputs found
COMMUNICATION STRATEGY IMPLEMENTING SCHOOL DEVELOPMENT PROGRAM FOR CORPORATE IMAGE BSD CITY
Full text linkSinar Mas Land is Indonesia’s developer company which is located in BSD City, Banten. The corporate Social Responsibility (CSR) program is one of the activities that shows the concern of the company towards the society and environment, especially related to education by conducting school development. The CSR program is a communication strategy that could accommodate to shape a positive image of the company. Besides, it creates a harmonious relationship with the community. There are three important things to foster a sustainable CSR Program (1) the formation of the same perception in building a creative and independent economy; (2) the formation of the same perception in social-cultural development; and (3) the ability to infuence the community to collectively creating an insightful city. Cooperation among stakeholders is required to maintain communication and convey the appropriate message. This study shows that Sinar Mas Land has successfully conducted the program by starting with several stages for the communication strategy as ideas, planning, development, socialization, and management from various approaches to the relevant stakeholder for a sustainable CSR program. The objectives of the CSR program are to strengthen the branding positioning, improve the quality of human resources, improve the company image as well as increase the quality of the environment. The Conclusion of this study is that Sinar Mas Land Tbk has succeeded carry out a communication strategy, as the result of the implementation of a good CSR program. Besides, it provides a positive impact on Sinar Mas Land and society through the schools that participated in the school development program
STRATEGI E-BRANDING DALAM MENINGKATAN BRAND AWARENESS PRODUK UMKM KAMPUNG DADAP KOTA TANGERANG SELATAN
No full textDalam era globalisasi dan transformasi digital yang berkembang pesat, UMKM perlu mengadopsi strategi baru, termasuk e-branding, untuk tetap kompetitif. Kampung Dadap di Kota Tangerang Selatan merupakan contoh daerah dengan potensi UMKM yang beragam, didukung oleh warisan budaya dan keterampilan kewirausahaan yang kaya. E-branding memberikan peluang besar bagi UMKM untuk memasarkan produk dan layanannya secara digital. Namun, dampak strategi e-branding terhadap kesadaran merek di kalangan UMKM, terutama di sektor kerajinan di Kampung Dadap, belum diteliti secara mendalam.Studi kasus UMKM di Desa Dadap bertujuan untuk menggambarkan penerapan dan efektivitas strategi e-branding dalam meningkatkan kesadaran merek lokal. Melalui pemahaman tantangan dan pengalaman UMKM di Desa Dadap, penelitian ini diharapkan dapat mengidentifikasi peluang pengembangan strategi e-branding yang lebih efektif. Hasil penelitian memberikan informasi berharga bagi pemangku kepentingan UMKM, peneliti, dan perusahaan dalam mengoptimalkan potensi ekonomi lokal serta meningkatkan daya saing usaha di era digital.Selain itu, penelitian ini mengkaji bagaimana teknologi informasi, seperti aplikasi seluler atau platform online, dapat mendukung e-branding dan pemberdayaan masyarakat. Dengan fokus pada pemberdayaan pelaku UMKM, diharapkan dapat memperbaiki kualitas ekonomi individu dan keluarga, serta meningkatkan pendapatan per kapita wilayah. Penelitian ini mengeksplorasi potensi budaya lokal, seperti kuliner khas dan tempat wisata, yang dapat meningkatkan perhatian masyarakat luas terhadap keunikan wilayah tersebut
STRATEGI KOMUNIKASI PEMASARAN YAYASAN PENDIDIKAN AR RASYIID BINTARO DALAM MENINGKATKAN JUMLAH SISWA (PERIODE 2020-2022)
Full text linkThis research aims to identify and analyze the marketing communication strategies employed by Ar Rasyiid Bintaro Educational Foundation in increasing the number of students during the period 2020-2022. The research method used is a case study with data collection techniques based on primary data through observation and interviews, as well as secondary data from documentary studies. The data analysis method involves data reduction, data presentation, and drawing conclusions or verification. The results of the research indicate that in 2020, Ar Rasyiid Bintaro Foundation implemented a Word of Mouth-based marketing communication strategy. During the Covid-19 pandemic, the foundation successfully implemented a marketing communication strategy with a focus on a fun learning approach, a family-like atmosphere, and the utilization of social media and digital technology. This successfully increased the number of students and maintained the foundation's reputation. In 2022, the foundation quickly adapted to changes in the external situation and made changes in promotional tactics, including the use of social media, digital advertising, and special offers. The foundation's success in overcoming challenges and maintaining its appeal in the education market highlights the importance of flexibility, adaptability, and the role of social media and technology in developing effective marketing strategies
Personal Branding Training for Educators in Digital Communication to Optimize the Use of Social Media as a Branding Tool
Full text linkThis training program was designed to strengthen educators’ capacity in developing personal branding through strategic digital communication and the effective use of social media platforms. The initiative was conducted in several high schools in South Tangerang City and involved fifty teachers as active participants representing diverse educational backgrounds. The program aimed to address the growing need for teachers to build professional credibility and visibility in the digital era. Through a comprehensive learning framework, participants explored various aspects of online communication, self-presentation, and brand consistency across digital platforms. This initiative also emphasized ethical communication practices to ensure teachers could project professionalism and authenticity online. The training therefore became not only a skill enhancement activity but also a medium for digital self-empowerment among educators. The implementation process combined several participatory methods such as interactive training sessions, individualized mentoring, and focused group discussions (FGDs). These methods encouraged collaboration, reflection, and peer learning, allowing participants to share their digital communication experiences and strategies. Mentoring sessions provided personalized guidance in developing teachers’ digital portfolios and social media profiles aligned with their professional goals. The FGDs facilitated collective brainstorming to identify challenges in digital engagement and strategies for responsible online behavior. As a result, participants demonstrated improved confidence in public communication, creativity in producing educational content, and consistency in maintaining their digital identity. The blended learning design contributed to higher engagement and motivation throughout the program. Evaluation results indicated significant improvements in assertive communication, negotiation, and conflict management skills within the school environment. Teachers were able to apply their newly acquired digital competencies not only in social media branding but also in their day-to-day professional interactions. Many participants reported enhanced collaboration with students and colleagues, demonstrating the broader impact of personal branding on educational communication. The program’s outcomes confirmed that practical, experience-based approaches are highly effective in strengthening educators’ digital literacy and communication abilities. These findings highlight the importance of integrating similar capacity-building initiatives into ongoing professional development frameworks. Ultimately, the success of this program reflects the vital role of digital communication in shaping teachers’ professional identity and credibility in the modern educational landscape. Keywords : Personal Branding; Digital Communication; Teachers; Social Media; Community Service DOI: 10.7176/NMMC/110-04 Publication date: November 30th 202
Seni Tari Kontemporer Sebagai Media Komunikasi Antar Generasi di Kampung Dadap Kota Tangerang Selatan.
Full text linkDance is a type of non-verbal communication that conveys messages through coordinated movements to the audience. Currently, contemporary dance is popular with Generation Z and also the Millennial generation who are at the age of having teenage children. This happens because digital communication media is so massive in presenting new cultural offerings through dance, especially on social media, that contemporary dance is popular with Generation Z and Millennials. The rise of problems in teenagers is often caused by a lack of good communication through interpersonal communication between parents and children. Along with the growth in social media consumption that occurs in Indonesia, it also affects the lack of communication within the family. Therefore, by conducting contemporary dance training carried out by mothers and children in Dadap village, South Tangerang, it is hoped that it can become a medium of communication between generations to create harmonious and useful collaboration activities in fostering communication between generations of parents and children in Dadap village. South Tangerang
Digital Communication Capacity Enhancement Strategies for Creative Entrepreneurs in Dekranasda South Tangerang City
Full text linkDigital communication has become a vital element for the success and sustainability of businesses, especially in the creative industry. Entrepreneurs within the creative sector, particularly those associated with Dekranasda South Tangerang City, face challenges in effectively leveraging digital platforms for marketing, branding, and stakeholder engagement. The rapid shift towards digitalization has created both opportunities and challenges for small and medium enterprises (SMEs) in adopting and implementing effective communication strategies.This research aims to explore digital communication strategies that can improve the capacity of creative entrepreneurs in optimizing digital platforms. The study employs a qualitative-descriptive approach using data collection techniques such as in-depth interviews, participant observations, and document analysis. Through these methods, the research identifies key obstacles in digital adoption, proposes an effective communication strategy model, and evaluates its impact through focus group discussions (FGDs) with stakeholders.The study concludes that strategic digital communication training and structured marketing frameworks significantly enhance the outreach and business performance of creative entrepreneurs. The findings contribute to both theoretical knowledge and practical applications, offering recommendations for improving digital communication literacy and strategy implementation in the creative industry sector
ENHANCING COMMUNITY AWARENESS AND PREPAREDNESS IN DISASTER RISK COMMUNICATION IN PERMAI PENANG - MALAYSIA
No full textThe rising frequency and impact of natural disasters underscore the need for effective disaster risk communication, especially in vulnerable communities like PERMAI, Penang, Malaysia. This service program aims to enhance community resilience through disaster communication training. Methods include workshops, outreach, and distribution of educational materials such as brochures and digital content. A local communication network was established to support emergency information dissemination. Results indicate increased public understanding of disaster risks, a rise in trained individuals, and the emergence of local leaders as disaster communication ambassadors. The program effectively fostered awareness, preparedness, and collaborative networks to build a more resilient PERMAI community
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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