1,720,988 research outputs found
Ursus Arctos e promozione territoriale: un approccio di marketing
No full textThe brown bear (Ursus arctos) is a rare species that still survive in the Italian alpine space in Trentino, thanks to “Life Ursus” reintroduction project. The presence of the brown bear is extraordinarily important since only high quality natural environments can host this plantigrade. Nevertheless, the brown bear is potentially a dangerous animal, because it can cause damages to crops and livestock while looking for food. For this reason, some people focus on the cost of hosting the brown bear species in the territory where they live and they protest against its presence. On the other hand, hosting such an endangered species has many advantages too, not only from the ecological point of view, but also connected with a good publicity for tourists. Often, Italian broadcasting companies broadcast reportages about the animal and the BBC have produced a documentary titled “Predators in your backyard”, broadcasted worldwide. These programs create a good publicity to Trentino province and may attract tourists. This contribution offers an Advertising Value Equivalent (AVE) application, through which it is assessed the advertising value of a sample of reportages broadcast in italian newscasts and the BBC documentary, in order to have an overview of what it is the general magnitude of the appearance value of the brown bear in television.
L’orso bruno (Ursus arctos) è una specie in estinzione, che ancora sopravvive nell’arco alpino italiano solo nella provincia autonoma di Trento, grazie al progetto di reintroduzione “Life Ursus”. La presenza dell'orso bruno è straordinariamente importante perché solo ambienti naturali di alta qualità possono ospitare l'animale. Tuttavia, visto che l'orso può avere comportamenti potenzialmente dannosi per gli allevamenti e le coltivazioni, una parte della popolazione residente in provincia non vede di buon occhio l’animale. L’orso però può essere un fattore di attrattiva per i turisti interessati alla natura e alla possibilità di vedere l’animale nel suo ambiente naturale. Anche i telegiornali nazionali sovente trasmettono servizi che parlano dell’orso e che lo ritraggono nel suo habitat. Inoltre, la BBC inglese è andata sul territorio dove vive il plantigrado per trasmettere un documentario dal titolo “Predators in your backyard”, trasmesso poi in molte parti del mondo. Questo interesse da parte del mondo televisivo produce una buona pubblicità per il territorio e può indurre turisti ad andare in vacanza in quelle zone. Partendo da queste considerazioni, il presente lavoro mostra un’applicazione di una tecnica di marketing chiamata Advertising Value Equivalent (AVE), utilizzata per valutare il valore in termini promozionali dei servizi televisivi. In questa sede viene preso in considerazione un campione di servizi televisivi ed il documentario della BBC, al fine di capire in quale ordine di grandezza si possa attestare il valore di queste apparizioni televisive
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Including Value Orientations in Choice Models to Estimate Benefits of Wildlife Management Policies
Full text linkValue orientations towards wildlife affect the way people perceive nature and their connection with animals. In particular, the social psychological literature within the environmental field suggests that there are two main orientations of people towards wildlife: mutualism and domination. This body of literature has shown how wildlife value orientations can serve as predictors of attitudes and behaviours toward wildlife and form the foundation of human-wildlife conflicts. A common approach in the non-market valuation literature is to include information on attitudes and values in the deterministic part of the utility function, leading to problems of endogeneity bias. To avoid this, analysts have recently shifted their attention to approaches based on latent variables. This paper presents an application of a latent variable and latent class model, to understand how latent orientations influence choices, in a case study in the Italian Alps. The intuition is that different underlying individual value orientation affects preferences and the level of willingness to pay and should be therefore considered in choice models. The latent variable is used to explain class membership of respondents. Results indicate that the latent variable has a significant effect in class allocation and that the hybrid model performs better than a simple two class model. Results provide guidance on the social acceptability of management interventions and can support public decision-makers in the modulation of wildlife management policies for balancing the needs of conservation and outdoor recreation, explicitly considering existing human-wildlife conflicts
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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