1,721,084 research outputs found
Editorial: Emotions as key drivers of consumer behaviors: A multidisciplinary perspective
Full text linkConsumers not only make rational decisions but also emotional ones. Research now
recognizes the significance of diverse neglected factors, such as emotions, affect, arousal
and pleasure in appraisal, and has identified processes and behaviors that do not fit with
the traditional view of acting as a result of a purely deliberate process. Understanding
consumer behaviors has long been a challenging endeavor, due to different variables affecting
decision-making mechanisms and the difficulty of measuring them. It requires, indeed,
a comprehension of both the cognitive, information-processing mechanisms and of the
affective and experiential systems of individuals. Moreover, it demands an appreciation of
the rich and deep interplay between cognitive and affective processes
The influence of television content on advertisement: a neurophysiological study
Full text linkEmotional and cognitive reactions to the media context prove impactful on advertising effectiveness. However, research on the topic remains lacking and with a profusion of mixed results regarding the role of the context in enhancing or detracting communication effectiveness. This study explores the media context-advertising relationship, by investigating the influence of television content on advertisement in light of media psychophysiology and grounding on the Halo effect theory. Consumers’ responses to different television content and advertisements are assessed. Specifically, consumers’ arousal, pleasure, attention, and memorization are measured through brain analysis, heart rate, and skin conductance detection. Self-reported methods complement such analysis, by exploring the values associated with the television content and the advertised brands. Results show that television content influences consumer responses to the advertisement and the values associated with the brands, confirming the existence of a halo effect. Responses differ among television content typologies
Immersed in Retailing Virtual Experiences: What Managers Can Learn From The Evolution Of Consumer Behavior
No full textMandatory provisioning of digital public services as a feasible service delivery strategy: Evidence from Italian local governments
Full text linkSeveral governments are actively encouraging their administrations to deliver public services exclusively through digital channels. This strategy consists of putting in place a series of complex and specific actions that bring into play numerous actors, to ensure that users are willing to accept digital channels and that weaker users are not disadvantaged. Although this strategy is being increasingly adopted in various countries, scholars have scarcely begun to explore its logic. This research explores how to define a service delivery strategy that forces users to adopt digital channels. Four in-depth case studies have been conducted on Italian local governments that started delivering their non-educational school services through digital channels alone. We found that a mandatory service delivery strategy is feasible when the starting point is to understand the users' characteristics, skills and behaviours and, as a consequence, whether they perceive the service as complex and/or ambiguous. With this in mind, public organisations can select the proper mix of channels for each category of users and combine their change in approach with behavioural-type interventions, i.e. by creating the right conditions to modify the users' behaviour
Two-dimensional structure of a polar coronal hole at solar minimum: new semiempirical methodology for deriving plasma parameters
No full textWe develop a new technique to determine the plasma parameters in a polar coronal hole. This method
makes use of the line intensities of the H i Ly 1215.6 line and of the O vi 1031.9, 1037.6 doublet, measured
with the Ultraviolet Coronagraph Spectrometer (UVCS) on board the ESA-NASA solar spacecraft
Solar and Heliospheric Observatory (SOHO) during 1996 August. The observed intensities are selfconsistently
reproduced with a two-dimensional semiempirical coronal hole model, for heliocentric distances
between 1.4 and 2.6 R and latitudes between 90 (north pole) and 40. Electron densities are derived by separating
the O vi doublet collisional components from those due to resonant scattering. The calculated electron
density radial profiles are consistent with typical polar coronal hole data and show only a moderate increase
with latitude decreasing, in regions close to the equatorial streamer. The outflow speeds of protons and O vi
ions are determined by means of the Doppler dimming technique. In the Doppler dimming analysis we use
kinetic temperatures Tk derived from UVCS observations of the line profiles, whenever available, or we keep
Tk as a free parameter if not provided by data. Mass flux conservation along the magnetic field lines is studied
adopting a simple analytical model for the geometry of the magnetic flux tubes. Our model shows that protons
and O vi ions accelerate outward, but their outflow speed turns out to decrease slowly as latitude
decreases. The O vi speed, initially comparable to the speed of protons, exceeds the proton speed beyond
1.7 R. Anisotropic O vi kinetic temperatures, Tk and T?, turn out to be necessary to ensure the consistency
of the model parameters with mass flux conservation, while the H kinetic temperature distribution is kept
isotropic. Results from our model are compared with those from other two-dimensional models recently
developed
Digital government transformation: A structural equation modelling analysis of driving and impeding factors
Full text linkDigital technologies are transforming the public sector by affecting applications, processes, culture, structure, and civil servants’ responsibilities and tasks. Yet, there is a void in research about driving and impeding factors influencing digital government transformation (DGT). The article contributes to the current debate on DGT by quantitatively assessing the transformation and its driving and impeding factors. The analyses were performed by collecting and analyzing through structural equation modeling 491 answers to a survey to Italian administrations. Results show that DGT is influenced by a combination of different factors, including the sense of urgency, the need for change, and the creation of a collaborative environment, suggesting that more effort is required for including public managers in the current debate on DGT. Organizational barriers and lack of support are impeding factors. Finally and counter-intuitively, resistance to change was not found to impede the transformation
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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