22 research outputs found

    Eesti Päevalehe ja Postimehe võrguväljaannete uudiste kvaliteet: Eesti uudised 2006. aasta märtsis

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    The aim of the Bachelor's thesis "The quality of news in the online publications of Eesti Päevaleht and Postimees: the news of Estonia in March 2006" was to compare the quality of online-news of the two publications. Under the "equality of news" it was considered whether the texts are in accordance with the "classical" requirements of news writing: objectivity, following the criteria of news- worthiness, correct use of sources, informativeness. Taking these requirements into consideration the author tried to find answers to the following four research questions: 1. When comparing the online news of Postimees and Eesti Päevaleht, what kind of differences can be detected in the criteria of news-worthiness? 2. When comparing Eesti Päevaleht and Postimees, which differences can be found in the use and variety of sources? 3. Which differences are there in the informativeness of the news in Eesti Päevaleht and Postimees? 4. When comparing Eesti Päevaleht and Postimees, which differences can be detected in the following of the principles of objectivity and balance? The method of research was content analysis combined with qualitative text analysis. The sample consisted of the news of both publications during one week time. Altogether the sample consisted of 199 texts. The results showed that the texts of both of the publications were very similar in their correspondence to the criteria of news-worthiness. This could indicate that the newspapers have the same understanding of the formed criteria of news-worthiness. As to the use of sources, it turned out, that only few sources are used in the news. Often there is only one or none. However, Postimees tends to use sources more often than Eesti Päevaleht. Very often both publications use executives and top managers as their sources. From among them the use of the government and Riigikogu members as sources is particularly frequent. When speaking about informativeness, it can be said, that the situation is rather satisfying in both publications. The main news-questions (what, who, where, when) are provided with answers. The questions "how" and "why" are answered more rarely. There was a big difference in the use of photos between the two publications - there were four times as many photos in Postimees as there were in Eesti Päevaleht. When it comes to objectivity, it can be said, that the number of news that can be considered neutral in tone is bigger in Eesti Päevaleht, whereas Postimees' news are more neutral in the use of sources.http://tartu.ester.ee/record=b2118557~S1*es

    Ajakirjanike töörahulolu kujundavad tegurid

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    For decades, job satisfaction has been paid attention to. Researches have been trying to establish how it affects job performance, workforce flow, and life satisfaction. A number of theoretical approaches have been developed. The significance of the topic is understandable since the majority of the time when people are awake, they spend at work. In 2007, out of all the countries of the European Union, Estonia was leading in the number of work hours per year. It is possible to say that out of the time a person is awake, an Estonian spends averagely a third at work, which shows that when a person is satisfied with his job, he is satisfied with a large part of his life. During the years of fast economic growth, polls showed increase in the job satisfaction of Estonians. According to researches it was found that the increase is primarily basing on changes in work and the opportunities offered by the employer. The economic crisis however brought on salary cuts, layoffs and the loss of other opportunities offered by the employer. The Estonian newspapers were not left unaffected by the recession and the crisis has not passed yet. That gives all the more reason for employers to know, what kind of options they have in addition to salary and other material benefits, to shape job satisfaction. Researches have shown connection between job satisfaction and work quality. With this Master’s thesis, the factors which shape journalists’ job satisfaction are dealt with. Although a news piece is created in teamwork, a journalist is the one to collect information and the quality of content is based on his actions; hence the quality of the newspaper as well. Researches have also confirmed that job satisfaction helps lift the outcome of the work. Meaning that journalists who are more satisfied, can produce newspapers that have better quality. For a news organisation that is essential since the newspaper circulation depends on it – the better the newspaper, the bigger the circulation. Next to newspaper advertising, selling the newspaper is the main source of income. In the years of recession it is an important aspect to pay attention to, since people have less money for subscribing or buying newspapers, resulting in the rise of competition between newspapers. The circulations of Estonian newspapers have decreased by thousands in the last couple of years. This means that the work quality of journalists has to be brought into attention, in order to hold on to the readers. Increasing job satisfaction is a factor that helps to enhance the quality of a newspaper. As a rule, a very good journalist also has very good sources of information, which provide information that the competing newspapers are not aware of. This means that a journalist with valuable sources can be a critical competitive advantage to a company, comparing to other newspapers. However, the departure of that same journalist can also be a major loss for the newspaper. Researches have shown that one of the main reasons for a journalist to departure is the decrease of job satisfaction. Thus, increasing job satisfaction can reduce workforce flow and problems caused by it. The aim of this Master’s thesis is to use the analysis of factors in order to make propositions to leaders for increasing journalists’ job satisfaction. To reach the aim, the following research tasks have been posed: • Analyzing the theoretical usage of job satisfaction from the aspect of a journalist’s work. • Conducting research in order to specify the shaping factors of journalists’ job satisfaction. • Making propositions to leaders to shape journalists’ job satisfaction. In the Master’s thesis journalists are regarded as reporters, editors and also the leaders of editorial staff or department. The journalists of both paper and online outlets have been involved in the research. Around the world, different researches concerning the shaping factors of job satisfaction have been aiming to clarify what kind of inner (job related) as well as outer (environment related) factors are more crucial in shaping job satisfaction. Basing on this, suggestions have been made to leaders for increasing journalists’ job satisfaction. Regarding the theoretical concept dealing with job satisfaction, satisfaction theories have been used as a basis most of all, most popular of them being Herzberg’s Two factor theory, the validity of which has been affirmed through several researches regarding journalists’ job satisfaction. Basing on them it was determined that the shaping factors of job satisfaction can be divided into factors which either cause satisfaction or dissatisfaction. In the research, journalists from seven Estonian newspapers were questioned: Eesti Päevaleht, Postimees, Õhtuleht, Pärnu Postimees, Sakala, Tartu Postimees and Virumaa Teataja. 71 journalists filled out the questionnaires on Internet. Out of five questions four were open questions, allowing the journalists to name the advantages and disadvantages of their profession as well as incidents and situations that increase or decrease job satisfaction. Categories were compiled basing on the replies. The journalists were asked to evaluate their job satisfaction on a five point scale. The result was that journalists are ’’rather satisfied“ or ’’very satisfied“ with their job; meaning, that 74% of the respondents evaluated their satisfaction with ’’four“ or ’’five“. Comparing to other researches conducted amongst Western European and Northern American journalists, the outcome is similar. In those countries, at least three fourths of journalists are satisfied with their job. The main advantages of the profession are the job itself, personal growth and need of power. The journalists enjoy that the job is interesting, exciting and eventful, allows meeting interesting people, develops the employee and involves everyday learning. It is also important for the journalists that their job enables to change the world, help people and be close to information. The main disadvantages of the job are the work environment, the job itself, salary, negative feedback and the conflict between work and personal life. Out of these, work environment and the job itself rose out most of all. This means, that the journalists find their work intense, stressful and possibly affecting their health. The disadvantage of the content of their work is working on dislikeable stories, conflicting or emotionally difficult topics as well as great responsibility accompanying the job. Out of incidents that increase job satisfaction, appreciation and feedback stood out from others; all other factors were considerably less important in that category. Under appreciation and feedback the journalists meant feedback and appreciation coming from inside the office as well as outside. This category was followed by satisfying the need of accomplishment, the job itself, prestige and relationships. None of the job satisfaction decrease factors had such advantage as the increase factors. The top three categories in order of naming were the actions of the management, work result and negative feedback. These were followed by discontentment with appreciation. Regarding the actions of the management, respondents brought out several different cases and causes why it decreased satisfaction – starting with the persona of the leader and ending with giving out job assignments in secret and unclear chain of command. Negative feedback can also derive from inside and outside the office and in several cases it was noted that satisfaction decreases due to unjust negative feedback. The replies of seven editors in chief revealed that their evaluation of journalists’ job satisfaction on a five point scale ranged from ’’3“ to ’’4+“. In comparison to the journalists’ opinion, the evaluation is similar, meaning that editors in chief are aware of their employees’ job satisfaction. The interviews show that editors in chief have many ways to shape the journalists’ job satisfaction: appreciating employees for good work and give feedback, creating a good work environment for the journalists, developing supporting relationships, supporting and stimulating journalists in their everyday work, standing for their interests and defending them in front of the management and the public. The categories that formed on the basis of the research have common characteristics with the job satisfaction and dissatisfaction factors of Herzberg’s Two factor theory. However, the results show that there are factors which can cause both dissatisfaction and satisfaction. For example the job itself, relationships between people, work environment. Depending on the content (positive-negative) the feedback can either be increasing or decreasing job satisfaction. In earlier researches around the world, feedback has also been classified as job satisfaction increasing factor, but this Master’s thesis showed that in that category, negative aspects should be considered as well. In addition, in earlier journalist researches the job itself has been classified as job satisfaction increasing factor only, though it really causes both job satisfaction and dissatisfaction. Thus, it is possible to conclude that the categories cannot be strictly divided into inner/motivation and outer/hygiene factors. It should be taken into account that some factors are significant in both cases. Regardless, it is possible to say that Herzberg’s main idea that job satisfaction and dissatisfaction are shaped by different factor groups, was confirmed. In consequence, Herzberg’s theory is used as a foundation for making propositions and recommendations. Job satisfaction can be increased by perfecting the factors that have affect on motivation; by decreasing hygiene factors, job dissatisfaction level can be decreased. In conclusion, 13 propositions were made to leaders of newspapers, which enable to increase satisfaction, decrease dissatisfaction or do both. In addition there are notes that indicate which job satisfaction shaping factors the proposition/recommendation influences. The leader of the company has to draw his own conclusions, which propositions to use and which not. The requirement for implementing the propositions is that the leader has to know the needs, abilities and wishes of the employees and shape the employees’ job satisfaction basing on that.http://tartu.ester.ee/record=b2507103~S1*es

    The Ability of Achieving the Goals Set in the Waste Management Plan of the Estonian Defence Forces

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    Kaitseväe prioriteet number üks on riigikaitse ja selle võimekuse tagamine. Ajateenijate koolitamisega ja õppuste korraldamistega kaasnevad aga suured kogused jäätmeid. Sellest tulenevalt seati kaitseministri 09.08.2010 käskkirjaga 292 „Kaitseministeeriumi keskkonnapoliitika ja keskkonnategevuskava aastateks 2011-2014“ p. 5.1 Kaitseväele kohustuslikuks koostada jäätmekava. 2012. aastal hakati kava koostama, mille tulemusena valmis jäätmekava ning jäätmekava lisa 1 Kaitseväe jäätmekava tegevuskava 2013-2017. Tegevuskavas on kuus põhitegevust, mis jagunevad omakorda täiendavateks tegevusteks. Tegevused on liigitatud prioriteetsemateks ja vähem prioriteetseteks. Põhitegevused on paika pandud lähtuvalt jäätmekavast ning seal seatud peamistest eesmärkidest. Kaitseväe jäätmekava üldine eesmärk on jäätmekäitluse edendamine, et see oleks keskkonnaohutum, paremini korraldatud ning majanduslikult põhjendatud. Lisaks soovitakse parandada koostööd organisatsiooni partneritega. Töö koostaja andis töö esimeses osas ülevaate jäätmekavast ja seal seatud eesmärkidest. Teises osas analüüsis jäätmekava tegevuskava ning leidis teostatavad ja teostamatud eesmärgid. Kolmandas osas on toodud ettepanekud tegevuskava paremaks ellurakendamiseks. Kokkuvõtvalt saab öelda, et tegevuskava on väga hästi koostatud. Seatud eesmärgid on reaalsed ning mitmed punktid on juba praegu täidetud. Näiteks on täidetud tegevused „1.6. kasarmutes ja kontorites ohtlike jäätmete kogumiseks (akud, patareid, tahmakassetid) väikeste kogumiskastide paigaldamine“, „1.9. meditsiinipunktides kehavedelikega kokkupuutunud sidumismaterjalile ning teravatele ja torkivatele esemetele kogumiskohtade loomine“ ja „2.5. Kaitseväe harjutusväljade kasutuseeskirjade ühtlustamine jäätmekäitlust käsitlevas osas“. Samuti on haldurid täitnud enamus ülejäänud tegevustest, mis puudutavad jäätmete sorteerimist ja selleks võimaluste loomist. Plaanis on kujundada ja paigaldada infotahvlid, mis edastaksid infot prügi sorteerimise ja prügikastide asukoha kohta erinevatel Kaitseväe territooriumitel. Harjutusalade keskkonnaspetsialisti Merili Vipperi sõnul on see üks esimesi tegevusi, mille jaoks on ressursid 2014. aastal leitud. Samuti on esmane prioriteet üldiste ja üksuste põhiste jäätmehoolduseeskirjade väljatöötamine ja kehtestamine. Merili Vipper on välja töötanud ka keskkonnaalased õppematerjalid ajateenijatele ja töötajatele. Jäätmekava kinnitamise järel saab muuta õppepäevad kõigile kohustuslikuks ning tõsta sellega keskkonnateadlikkust. Eelneva põhjal saab öelda, et juba täidetud või esmajärjekorras täitmist ootavad tegevused tagavad efektiivsema jäätmete sorteerimise, mis on kogu jäätmemajanduse parema toimimise aluseks. Teostamatud eesmärgid on suures osas seotud sellega, et jäätmekava ootab siiani kinnitamist. Mitme eesmärgi puhul on määrav see, et kava pole veel kinnitatud ning puuduvad ressursid. Samuti pole hetkel sellist ametikohta nagu Logistikakeskuse keskkonnanõunik. Tegevused, mis puudutavad erinevaid tasuvusuuringuid ning uurimistöid on vähem prioriteetsed ning samuti autori arvates teostamatud, sest hetkel puudub konkreetne inimene selleks ja on palju olulisemaid tegevusi. Autor on arvamusel, et kõik seatud prioriteetsed eesmärgid saavad täidetud. Seatud tähtajad võivad edasi liikuda mõne aasta võrra, kuid tulenevalt tegevustest 2.8. ja 2.10. tuleb need üle vaadata ning täiendada. Vähem prioriteetsed tegevused tuleb üle vaadata ning vajadusel nende sõnastust muuta. Töö lõpus tehti ettepanekud, kuidas tegevuskava efektiivsemalt rakendada. Kokkuvõtvalt on ettepanekud järgnevad: • kaaluda sorteerimiseks lahtritega prügikastide ning ohtlike jäätmete jaoks survevalu-polüetüleenist konteinerite ostmist või rentimist; • vaadata üle tegevused 2.6., 3.1. ja 3.2. ning neid täpsustada; • muuta töötajatele ja ajateenijatele keskkonnaalased infopäevad kohustuslikuks. Lähtuvalt analüüsist, tehtud järeldustest ning ettepanekutest tegevuskava efektiivsemaks rakendamiseks leiab töö koostaja, et tegemist on kergesti mõistetava, suuremas osas teostatava ja rakendatava jäätmekavaga ning jäätmekava tegevuskavaga.The aim of the Estonian Defence Forces is to preserve the independence of the state, the integrity of its area and its constitutional order. In addition, the Defence Forces co-operate with the armed forces of NATO and EU member states and they participate in the full range of Alliance missions. Therefore, about 3000 men, who take part in several exercises, are trained every year. During the training such amount of people produces tons of waste. Consequently, the Defence Forces must contribute its environmental activities. In 2012, the Ministry of Defence ordered the Defence Forces to compile the Waste Management Plan and set goals for the next five years. The document was prepared in January 2013 and now is waiting for approval. The paper first gives an overview of waste management in the Estonian Defence Forces. The next chapter is the analysis of the goals set in Appendix 1 in the Waste Management Plan. The author of the thesis explains the attainability or un-attainability of the goals. The suggestions to achieve the goals in waste management are also given. The final chapter gives detailed instructions in order to carry out the waste management goals. Overall, it can be said that although national defence is priority number one for the Defence Forces, they also pay attention on environmental issues. The Waste Management Plan is very simple, easy to understand and sensible. The author finds that the goals set are realistic and many of them have been achieved already. For example, the waste is sorted almost in every unit and they plan to write instructions for employees and conscripts to promote the waste sorting. However, the main negative aspect is that the document still waits for approval. Because of that there are several unrealistic deadlines and the Defence Forces do not have enough employees to reach some goals. For example, there is no one who would be responsible for different research and feasibility studies. In conclusion, the Estonian Defence Forces have made a remarkable progress in waste management. They show that they are willing to improve and develop in the field of environment

    The Woman as Wolf (AT 409): Some Interpretations of a Very Estonian Folk Tale

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    The article analyses tale type The Woman as Wolf, which is one of the most popular folk tales in the Estonian Folklore Archives and is represented there both in the form of a fairy tale and in the form of a legend. The vast majority of the versions of The Woman as Wolf were written down in the first part of the 20th century within Estonia and where recorded from Estonians. The article introduces the content of the tale, the origin of the first records from the early 19th century, and the dissemination area of the tale, which remains outside Western Europe: apart from the Estonian versions there are Sami, Karelian, Vepsian, Livonian, Latvian, Lithuanian, Russian, Ukrainian and Belarusian versions. While in almost all the Estonian versions the main protagonist is transformed into a wolf, in most of the versions written down in other areas and ethnic groups, another animal or bird replaces the wolf. The author is of the opinion that the Finnic area is central to the distribution of the folk tale The Woman as Wolf. The animal the woman is transformed into in the plot would not have been a wolf in earlier times. The article provides an explanation why the wolf is predominant in Estonian written sources. For that purpose the ways in which the wolf and werewolf were perceived in earlier Estonian folk belief are introduced. At the end of the article interpretation of the folk tale is provided. The author states that the plot and some of the motifs found in this folk tale reflect the difficulties women had in submitting to the norms and values of patriarchal order within their society

    <i>The Woman as Wolf</i> (AT 409): Some Interpretations of a Very Estonian Folk Tale

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    The article analyses tale type The Woman as Wolf, which is one of the most popular folk tales in the Estonian Folklore Archives and is represented there both in the form of a fairy tale and in the form of a legend. The vast majority of the versions of The Woman as Wolf were written down in the first part of the 20th century within Estonia and where recorded from Estonians. The article introduces the content of the tale, the origin of the first records from the early 19th century, and the dissemination area of the tale, which remains outside Western Europe: apart from the Estonian versions there are Sami, Karelian, Vepsian, Livonian, Latvian, Lithuanian, Russian, Ukrainian and Belarusian versions. While in almost all the Estonian versions the main protagonist is transformed into a wolf, in most of the versions written down in other areas and ethnic groups, another animal or bird replaces the wolf. The author is of the opinion that the Finnic area is central to the distribution of the folk tale The Woman as Wolf. The animal the woman is transformed into in the plot would not have been a wolf in earlier times. The article provides an explanation why the wolf is predominant in Estonian written sources. For that purpose the ways in which the wolf and werewolf were perceived in earlier Estonian folk belief are introduced. At the end of the article interpretation of the folk tale is provided. The author states that the plot and some of the motifs found in this folk tale reflect the difficulties women had in submitting to the norms and values of patriarchal order within their society

    Increasing students' reading motivation in home-reading lessons with extensive reading

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    Many researchers, for example, Day and Bamford (1998), Prowse (2002), Maley (2008) and Grabe (2009) have brought out a number of key characteristics of extensive reading in language learning. Simply put, extensive reading is reading a lot of books that are easy to understand without a dictionary, so that the activity is enjoyable and fun. It is different from intensive reading which is reading a short and troublesome text slowly and deliberately. (Donaghy, 2016) The main purpose of the thesis is to answer the questions whether the amount of reading done has diminished recently and if it has, then how to motivate students to read more literature or any other interesting text during their free time. It also tries to find out the attitudes of students towards home-reading and, based on the results of the research carried out, to suggest procedures that could be used in home-reading lessons. In order to study students’ home reading activities and to enquire into their interest in reading books in general, the author of the present thesis carried out a questionnaire, in three schools in Tartu and one near the city (schools designated with the letters A, B, C and D). Schools A and B are schools with selective student in-take, which are compared to one regular school in Tartu (C) and one outside of the city (D). Making use of other research papers done in the same field and comparing the findings with the author’s own research, the author of the present thesis will suggest activities for an extensive reading programme. The thesis will consist of an introduction, three chapters (chapter I will contain the review of pertinent literature, chapter II will talk about study methodology, its data, analysis and the results, chapter III will contain the materials of home reading lessons that could be added to the extensive reading program) and a conclusion. The conclusion summarizes the results of the paper.https://www.ester.ee/record=b5156574*es

    Implementation of SAP in Kalev Factory, Sugar Candy Unit

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    Selleks et tänapäeva tööstused suures konkurentsis ellu jääksid ning suudaksid kohaneda turu muutustega on oluline väga täpselt jälgida kuluallikaid, et toota võimalikult efektiivselt. SAP majandustarkvara pakub võimalust jälgida täpselt toote valmistamiseks kuluvat aega, tööjõu ressurssi ning materjale. Tänu sellele on võimalik optimeerida protsesse ning ka laovarusid. Uurimise ja analüüsi käigus otsiti vastuseid põhilistele uurimisküsimustele: kas juurutusprotsess vastas üldistele uue majandustarkvara juurutuspõhimõtetele, millised olid Suhkrukommi üksuse töötajate hirmud ning kas need ka realiseerusid ning kas juurutusprotsess oli edukas või oleks saanud midagi teha teisiti. Uue majandustarkvara juurutusprotsess Kalevi tehases vastas üldistele juurutuspõhimõtetele. Kõik vajalikud etapid olid kaetud ning langesid kokku soovitusliku juurutusstruktuuriga. Suhkurkommi üksuse töötajate kõige suuremateks hirmudeks olid hirm oma arvutikasutamise oskuste pärast ning kardeti ka inglise keelset programmi. Lisaks toodi välja ka kartust uute tööülesannete ees ning kardeti ka seda, et tavapäraste tööülesannete kõrvalt ei jää aega arvutis vajalike liigutuste tegemiseks. Kardeti ka harjumuste muutmist, sest olles pikalt töötanud ühe programmiga ja minnes üle teisele, on kõik liigutused vaja ümber õppida. Üle poolte küsimustikule vastajatest hindas, et nende hirmud realiseerusid osaliselt ning 6 vastajat arvasid, et nende hirmud ei osutunud tõeseks. Juurutusprotsess oli edukas, sest ei toimunud ühtegi suurt seisakut ega möödapanekut materjalide või planeerimise osas. Tootmistöötajad said kiiresti tootmist alustada ning kiiresti oldi valmis üle minema saja protsendilisele tootmismahule. Ettepanekuteks oleks varuda õiged seadmed uue majandustarkvara kasutuselevõtuks varemalt ning pöörata rohkem tähelepanu masterdata andmete õigsusele, et juba harjutades saaksid töötajad kohaneda õigete andmetega.The goal of this graduation thesis Implementation of SAP in Kalev factory, Sugar Candy unit is to analyze if the implementation process went according to the new ERP implementation strategies. The research addresses the challenges that modern production companies face in an increasingly competitive environment, highlighting the importance of an efficient ERP system to reduce costs and optimize processes, including inventory management. The decision to implement SAP was driven by Kalev’s need to align with other Orkla Group companies and improve it’s operations. The author has focused on three research questions: • Did the implementation process go according to the new ERP implementation recommendation? • What did the people in Sugar Candy unit fear the most before the implementation of the new system and did all their fears came true? • Was the process successful and what could have been done differently? As the shift leader in Sugar Candy unit, the author played a key role in leading the SAP implementation. To better understand the concerns of the workers, a questionnaire was distributed to the employees. Chapter one is introductory and describes what is SAP ERP and what are the advantages of having it. Chapter two reviews the company Kalev and introduces the project SMART EST One which was the project of implementing SAP. Chapter three describes the implementation process in production and explains it more thoroughly in Sugar Candy unit. It was concluded that the implementation of SAP was successful, and it aligned with the implementation strategies. There were no significant production disruptions, and all the needed materials were provided within the reasonable time. Main fears for the workers in Sugar Candy unit were fear of using computers as part of everyday work and, they were concerned about the language of the program. The author suggests that for future implementations, all the new equipment should be in place before the system is launched. Also, it is important to check the data and make sure that it is correct before the test system is made because then users can start practicing with the correct data and improve the overall process

    Consumers knowledge of eco-labeling in tourism

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    Bakalaureusetöö Loodusturismi õppekavalÜha enam räägitakse jätkusuutlikkusest ning seda erinevates majandussektorites ning võimalusi, kuidas seda tagada ja järgida. Lisaks on ka tarbija on muutnud teadlikumaks ning ei ole nõus tarbima tooteid ja teenuseid, mis mõjuvad negatiivselt keskkonnale. See on pannud ka turismisektorit leidma võimalusi jätkusuutlikuks tegevuseks. Seda enam, et looduskeskkond on üks olulisemaid osasid turismis. Üheks parimaks lahenduseks on ökomärgised, mis eristavad keskkonnasõbralikke ettevõtteid sarnastest ettevõtetest. Ning see läbi on ka tarbijal kergem neid ära tunda. Paraku on neid aastate puhul vägagi palju juurde tekkinud ning võivad see läbi pigem segadust ja umbusaldust tekitada, kuna on keeruline märgisterägastikus mõista, mis mida tagab. Töö põhieesmärk ongi välja uurida, kui hästi tarbija teab märgised turismis. Kas neid kasutatakse turismiotsusel? Ning kas ta tunneb ära ökomärgised, kui neid näidata. Ning see läbi näha üldisemat pilti, kas tõesti on neist seeläbi kasu ka ettevõtetele. Uurimustöös selgus, et tarbijate teadlikkus ökomärgistest on paraku väga madal. Pigem usaldatakse ennast või klientide tagasisidet, kui kvaliteedimärgiseid. Töö koostaja arvab tulemustest lähtuvalt, et ökomärgised paremat turundustööd, et tarbija teaks ja oskaks neist lähtuda.Today, there are more and more discussions around sustainability in different economic sectors and opportunities how to ensure it and follow. On top of that consumers are also more knowledgeable now days and are not so willing to consume products and services that impact nature in a negative way. This has put tourism sector also to look into making their businesses more ecofriendly and sustainable. More so, because nature is major part of tourism. One of the best solutions are eco-labels, what separates ecofriendly companies from standard companies, by making them easily identifiable for customers. Unfortunately, over the years there is has been a massive increase in number of eco-labels available which is causing confusion and distrust, because consumers have hard time identifying what does eco-labels stand for. Main goal is to find out how well customer knows eco-labels in tourism. Are they doing decisions based on eco-labels? Do they know eco-labels if shown? That will show more general picture, are they really useful to companies at all. The research revealed, that customer knowledge on eco-labels is actually really low. Customers rather trust feedback left by other customers, than eco-labels. The author of thesis thinks, based on results, that eco-labels require better marketing campaign, so that customers would know and could make decisions based on eco-labels

    The Economic Benefits of Using Mega Vessels in the Trade Between Europe and the Far-East

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    Võimaldades üha tõhusamalt mandritevahelist kaubavahetust on meretranspordi areng olnud globaliseerumise üheks olulisemaks osaks. Viimase 20 aasta jooksul on nõudlus konteinerlaevade teenuste vastu enam kui kolmekordistunud. Nõudluse suurenedes on suurenenud ka pakkumine, mistõttu on laevaliinide jaoks oluline maksimeerida igat väiksematki konkurentsieelist, mille kasutamiseks ettevõttel võimalus avaneb. Konkurentsis püsimiseks peab olema laevaliin võimeline sammu pidama ka konkurentide hinnatasemega, mida on võimalik teha läbi kulude minimeerimise. Üheks jätkusuutlikuks kulude minimeerimise meetodiks on üha suurema kandevõimega konteinerlaevade kasutuselevõtt. Seda iseloomustab fakt, et viimase kümne aastaga on keskmine uute ehitatavate laevade kandevõime rohkem kui kahekordistunud. Ehkki kogukulud ühe laeva kohta suurenevad, annab suurema kandevõimega laev võimaluse teenida ühe reisi pealt rohkem tulu. Käesoleva lõputöö eesmärgiks oli uurida hiigelkonteinerlaeva kasutamise majanduslikku mõju ühe ühiku ehk TEU kohta. Eesmärgi saavutamiseks viidi läbi kombineeritud ülevaateuurimus, mille käigus koguti andmeid teadus- ja uudisartiklitest, statistika andmebaasidest ning ekspertintervjuust. Uurimus viidi läbi võrreldes kolme tingliku – 15 000, 20 000 ja 25 000 TEU mahutava konteinerlaeva kulusid. Uuritavaks teekonnaks oli reis Antwerpenist Singapuri kogupikkusega 17 132 kilomeetrit ning kõikide laevade kiiruseks arvestati 18 sõlme, mis teeb reisi kestuseks ligikaudu 22 päeva. Ühe TEU omahinna arvestamiseks kasutati lõputöös nelja kululiiki, milleks on: • tegevuskulud, mille aluseks võeti laevameeskonna palgakulu, • perioodilised laeva hoolduskulud, • reisi maksumus, mille alla kuuluvad kütusekulu ja sadama- ning kanalitasud, • kapitalikulu, mille peamisteks komponentideks on laeva ehitusmaksumus ja eluiga. KOKKUVÕTE 34 Analüüsi tulemustest selgus, et täieliku täituvuse puhul on madalaima kuluga ühiku kohta võimalik kaupa transportida kasutades suurimat, 25 000 TEU mahutavat laeva, võimaldades langetada kulu ühiku kohta kuni 170,8 USA dollarini. Ühiku omahind püsib tema väiksemast alternatiivist madalam vaid kuni 95,6% täituvuseni, seega kui 25 000 TEU mahutava laevaga vedada vähem kui 23 892 TEU, on ühikukulu väiksema laevaga soodsam. Võrreldes 20 000 ja 15 000 TEU mahutavaid laevu, tuleb esimese ühikukulu madalam alates täituvusastmest 92,7% ehk suurema laeva kasutamist õigustaks minimaalselt 18 539 TEU vedamine. Läbiviidud uurimus annab ülevaate konteinerlaevaga seotud kulude kujunemises ning toob välja tasuvuspunkti, millal suurema laeva kulu ühiku kohta tuleb madalam. Käesolev lõputöö annab võimaluse ka edasisteks uurimusteks. Et saada veelgi täpsemad tulemused, tuleks põhjalikumalt uurida nõudluse poolt, et sellele vastavalt planeerida uute hiigellaevade kasutuselevõttu.Maritime transport has been one of the keys to globalisation, as the vast majority of all exchanged goods use vessels to get from point A to point B. The demand for the larger vessels is clearly an increasing trend as the capacity in TEU-s of the average newly built vessels today is nearly twice as big as the average vessel built 10 years ago. The competition between container shipping companies is getting more and more tight and only the smartest and strongest are able to survive. As the prices are set by the market and the customers are price-sensitive, a shipping company really has two options – either they are able to offer the market price or they will close down their business. Because of the tough competition, minimizing the costs is essential to avoid the second option. The aim of this thesis is to analyse the usage of mega vessels between Far East and Europe. For that, the author has asked three research questions: 1. How do the technical parameters of the vessel affect the cost price of one TEU? 2. How does the size of the vessel affect cost price of one TEU? 3. According to today’s and forecasted demand, which would be the optimal size of the vessel built for the route between Europe and Far East? These questions are explained and answered in three chapters. In the first chapter, the author breaks down the definition and history of maritime trade and containerized transport and its’ problems as well as importance to the world’s economy. The second chapter gives an overview of the methodology used in the thesis. It also gives the descriptions of different components which affect the cost price of a vessel trip. The third chapter concludes the cost price analysis and presents the results. SUMMARY 36 The research method is a combination of quantitative and qualitative methods. The sources of the thesis are scientific texts, news articles, statistics databases and an interview with an expert. The analysis is carried out for three hypotetical ships with the maximum capacity of 15 000 TEU, 20 000 TEU and 25 000 TEU, latter of which is yet to be topped by the existing fleet of mega vessels. The route selected for the analysis is from Antwerp to Singapore, making the trip 17 132 kilometres long. The speed of each of the vessels is 18 knots, which adds up to a trip lasting for approximately 22 days. The cost price analysis is based on three major cost categories: • operating costs, which consists of the manning cost, • maintenance costs, • voyage costs, which consists of port and canal fees and is driven by the cost of fuel, • capital cost, which is mostly affected by the price of the vessel. The results of the analysis show that with the occupancy rate of 100%, the most cost efficient way to use for transportation is to go for the fully loaded 25 000 TEU container ship, reaching the unit price of 170,8 US dollars. The average occupancy rates for the vessels sailing between Asia and Europe deviate between 65-103%, so the author also had to find the scenarios, in which cases using a bigger vessel is reasonable. As it turns out, the biggest ship under the observation has to be filled at least 95,6% (at least 23 892 TEU) for its cost per TEU to be smaller than the vessel with the maximum capacity of 20 000 TEU. The same comparison was done also for the smaller vessels – the occupancy rate of a 20 000 TEU vessel has to be at least 92,7% (18 539 TEU) for the bigger vessel to operate more efficiently than the fully loaded 15 000 TEU vessel

    Accounting amortization methods of fixed Assets on the Example of an Agricultural Company

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    Lõputöö teemaks oli “Materiaalse põhivara amortisatsiooni arvestamine põllumajandusettevõtte näitel”. Lõputöö teema sai valitud tänu sellele, et põhivara on väga oluline ning põhivara amortisatsioonimeetodi valik mõjutab väga oluliselt ettevõtte majandustegevuse tulemust. Samuti ei ole ettevõttes varem taolist tehtud ning selle tulemusest oli ettevõtte pearaamatupidaja huvitatud. Lõputöö eesmärgiks oli välja selgitada põllumajandusettevõtte materiaalsete põhivarade amortisatsiooni arvestamise kord ning võrrelda seda erinevate meetoditega, et leida objektiivsem viis materiaalse põhivara amortisatsiooni arvestamiseks. Lõputöö käigus täitis autor järgmised ülesanded: • selgitati välja Raamatupidamistoimkonna juhendist tulenevalt teoreetilised käsitlused materiaalse põhivara amortisatsiooni kohta ning võrdles seda ettevõtte põhivara amortisatsiooni meetoditega; • kavandati lõputöö metoodika probleemipüstitusest lähtuvalt; • esitati uuritava ettevõtte materiaalse põhivara amortisatsiooni arvestuse korra ja võrdles seda teiste teoreetiliste amortisatsioonimeetoditega; • toodi välja omapoolseid ettepanekud ja järeldused materiaalse põhivara amortisatsiooni arvestuseks asjakohasemast ja täpsemast meetodist. Lõputöös kasutati kvantitatiivset uurimismeetodit ning andmekogumisel kasutati dokumendivaatlust. Lisaks viidi läbi pearaamatupidajaga poolstruktueeritud intervjuu, mis on lisa 1 välja toodud. Andmete analüüsimisel kasutati sõnalist seletust. Uuringust selgus, et: • uuritav ettevõte kasutab põhivara amortiseerimisel vaid lineaarset amortisatsioonimeetodit, kuid osadel juhtudel oleks tegevusmahupõhine amortisatsioonimeetod õigem, kuna näitab täpsemlt masina kulu; • antud ettevõte ei soovi viia läbi muudatusi ettevõtte sise-eeskirjas, et kasutada ka teisi põhivara amortisatsioonimeetmeid, olenemata sellest, et tehtud arvutustest on näha, et mõnel puhul on teist meetodit kasutada täpsem; • autori arvates võiks sise-eeskirjas viia läbi muudatused, et kasutataks põhivara amortiseerimisel ka lisaks lineaarsele meetodile tegevusmahul põhinevat meetodit, kui see näitab põhivara amortisatsiooni täpsemalt. Lõputöö eesmärk sai täidetud, sest materiaalse põhivarade amortisatsiooni meetodite arvestuspõhimõtete kord sai välja toodud ning võrreldud läbi erinevate meetmete.The title of thesis is “Accounting amortization methods of fixed Assets on the Example of an Agricultural Company” This thesis is composed of 39 pages and three annexes. Thirty-eight different sources of literature. Additionally, four tables have been complied for providing a better overview of the depreciation of fixed assets. There are four charts included in the work to understand the data better. This topic is relevant because fixed assets amortizasion is important, because affects financial results. The topicality of the thesis - often companys use only straight line method to amortization, but there are other methods, which may be more specific. Additionally, the company wanted to hear possible suggestions and conclusions to take into account in the future. The aim of this thesis is to determine method which to use in agricultural company, when will be taken into account fixed assets amortization and compare it with different methods. In compiling this thesis, deductive and quantitative methods were used. The author studied the documents and registers of AS Scandagra Estonia, in addition, a semi-structured interview was conducted with the chef accountant. The analysis method used the data collected from the company and compared it with theoretical data. The research results are presented as a descriptive text and illustrative charts. The author concluded that in the case of fixed assets amortization, using only linear method is not always the most accurate
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