3 research outputs found
Discourse Network Analysis on Delaying Elections in President Joko Widodo's Era
No full textThe postponement of elections became an issue that was widely discussed during President Jokowi's presidency, resulting in increased public distrust of politicians and politics itself and created political cynicism. Meanwhile, public distrust and political cynicism greatly influence public policies created by political leaders. Through discourse network analysis, this study wants to see the relationship between the discourse on postponing elections and the relationship between discourse and public policy. The novelty of the previous research on postponing elections lies in the theory of political cynicism which is very relevant in explaining the process of forming policies on this issue. This research looks at during (January-April 2022), the issue of postponing elections produces conflict discourse, this also explains that conflict discourse often occurs in controversial policies. This controversial policy conflict brought the public to a high level of distrust, directly proportional to the political cynicism that occurred. Finally, the neutral discourse that was present reminded political leaders to focus more on urgent problems because the impact of political cynicism also made it difficult for political leaders to make decisions
Representasi Gender Dalam Web Series “Axelerate The Series” Pada Media Youtube
No full textWeb Series milik perusahaan Indonesia telah menjamur pada media YouTube, pola beriklan baru oleh perusahaan telah merambah pada pembuatan konten kreatif. Hal ini menghasilkan ketegangan antara kepentingan pribadi dan barang milik publik. Web Series sebagai konten dalam ruang publik yang merupakan barang publik, sekaligus memiliki sifat lain, sebagai komoditas bagi perusahaan, untuk melaksanakan perluasan sistem pemasaran melaui media sosial. Salah satu Web Series tersebut adalah “Axelerate The Series”, dengan mengangkat isu mengenai gender sebagai bentuk pemasaran produk wewangian laki-laki, Axe. Sehingga melalui konten, publik secara tidak langsung digiring kepada persuasi pembelian produk secara tersembunyi (Soft-Selling). Sedangkan media memiliki kekuatan (hegemoni), tidak hanya dapat mencerminkan opini publik, juga dapat membentuk opini dan wacana publik. Karena itu dalam penelitan ini penulis ingin melihat representasi gender dalam sebuah Web Series “Axelerate The Series”. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan paradigma konstruktuvis. Metode pengumpulan data dilakukan dengan menggunakan dokumentasi screen capture potongan adegan dalam film yang kemudian dibedah dalam tabel sinematografi. Penelitian ini menggunakan teknik analisis wacana Teun a Van Djik dengan tiga dimensi secara teks, kognisi sosial dan konteks sosial.
Hasil penelitian ini melihat wacana gender direpresentasikan melalui konsep maskulinitas baru dalam karakter tokoh Mas Jay yang memiliki karakter laki-laki dengan sifat Fatherhood dan Metrosexual. Web Series Axe yang merupakan konten yang didasarkan oleh kepentingan perusahaan dalam melakukan pemasaran produk, menghasilkan konten yang masih membawa budaya patriarkhi didalamnya, meletakkan perempuan dalam posisi marjinal dalam gender. Maskulinitas baru dihadirkan dengan tujuan akhir laki-laki untuk mendapatkan perempuan dalam cerita. Penggunaan sebuah konten dalam YouTube sebagai media pemasaran baru dalam konten kreatif, menghasilkan praktik komodifikasi konten dengan memanfaatkan wacana gender sebagai sebuah komoditas. Penciptaan komoditas melibatkan beberapa pihak, Pihak yang paling berperan itu sendiri adalah, Angga Dwimas Sasongko sebagai sutradara orang yang berperan dalam hal kreatif bersama tim produksi lainnya dan perusahaan PT Unilever Indonesia tbk melalui produsen wewangian laki-laki Axe sebagai pemilik modal. Web Series atas hasil komodifikasi konten menghasilkan pesan yang mencerminkan kepentingan pemilik modal
Audiobook Industry: Reading by Using Ear in the Digital Age
No full textAs a medium for reading books through audio formats, digital audiobook are experiencing significant growth in popularity with a more diverse audience than ever before during the COVID-19 pandemic. Book publishers have begun to evolve to consider publishing books in audio format, in addition, the presence of audiobook on various alternative platforms based on streaming and subscription offers convenience to read a book. This study aims to survey the development of audiobook in the current digital era, especially in Indonesia with the presence of streaming and subscription media platforms. Furthermore, by reassessing the concept of reading books in the digital era to understand reading an audiobook through hearing. By using the literature review method, this research has seen a change in the conception of reading books which was previously only associated with reading writing through the eyes, because the presence of digital audiobook allows readers to carry out reading activities with high mobility by only through the eyes or the sense of hearing. Simplicity through listening activities brings audiobook into popular media that is present in various learning activities in Indonesia and also brings new experiences in enjoying literature through sound that offers readers to read books by listening. Reading is an important part of learning, with every day audiobook are increasing literacy through new reading media. Flexibility for readers aside from making audiobook a product of written books by offering readers the option to choose a format that supports their literacy and literary experience. This research provides findings for the audio industry, which is currently popular as well as an alternative in the reading industry, especially in Indonesia in today’s digital era
