117,786 research outputs found
Old Wisdom, New Skills: Resistance to Change and Technology Adoption in Cultural Heritage
No full textIn the last decade, technological innovations have impacted the cultural industries in unprecedented ways. Not only new technologies provide fresh opportunities for the promotion of cultural heritage, they also provide very good solutions for audience engagement. Among the cultural industries, some important results arise from museums and historical and cultural heritage sites in which numerous examples flourish with the use of ICT to provide a more comprehensive experience for visitors. Technology, as is of common knowledge, has a positive impact on demand; nonetheless, its impact on the offer is less clear. Cultural organizations are not always ready to adopt technological innovations, as personnel may lack the required competencies. For example, tour guides are a category that may face the biggest challenge. This challenge may result in a better definition of their roles or, on the other hand, tour guides may not be able to position themselves in the new technology-driven competitive scenario. What would the impact of these opposite outcomes be, in the cultural industry, in terms of audience engagement and performances? Our paper addresses this question by analyzing the self- perceptions of a panel of tour guides who are challenged by technological innovations. Results show that different clusters of tour guides can be detected and that different scenarios may be envisioned
Facing the technological change: an analysis of the role of touristic guides
No full textIn the last decade, technological innovations have impacted the cultural industries in unprecedented ways. It is common knowledge that technology has a positive impact on demand; its impact on supply, however, is less clear. Cultural organizations are not always ready to adopt technological innovations, as personnel may lack the required competencies. For example, tour guides are a category that may face the biggest challenge. This challenge may result in a better definition of their roles or, on the other hand, tour guides may not be able to position themselves in the new technology-driven competitive scenario. What would the impact of these opposite outcomes be, in the cultural industry, in terms of audience engagement and performances? Our paper addresses this question by analysing the self-perceptions of a panel of tour guides who are challenged by technological innovations. Results show that different clusters of tour guides can be detected and that different scenarios may be envisione
Medici: Masters of Florence Around the Globe
No full textThe case provides an overview of the media and entertainment industry which is undergoing a seismic shift. The pace of technological change, the social dynamics affecting the consumer market, the entrance in the sector of new players are some of the main factors to analyse in order to comprehend the evolution of the industry. Specifically, the case focuses on the development of the TV series industry and describes the internationalization process of the Italian TV series “Medici: Masters of Florence
Profilassi intermittente e continuativa nella prevenzione delle recidive delle convulsioni febbrili: risultati a confronto
No full textA Design Thinking Approach for Museum Institutions
No full textIn these recent years, museum institutions are facing challenges such as deepening diversity among audiences and within the workforce, shifting authority and keeping pace with the creation of a digital offering to be provided in the new shared economy. Additionally, museums cannot just deliver knowledge as information anymore. They are forced to seek to be relevant and meaningful for the audiences and the society. Thus, a visitor-centered approach needs to be developed. The design thinking framework can help museum professionals to face the challenges they handle in today’s world. Indeed, this approach is focused on people and not on a specific product or service. The goal is to understand the needs of customers, their wishes and, based on this information, find the best solution to respond to the type of problem identified or the strategy to be developed. For this reason, the ratio of this discipline provides that people are stimulated to find alternative, creative, and innovative solutions designed and built on the reality of the facts and not dictated by instinct. The aim of this chapter is to investigate the characteristics of the design thinking approach and to analyze if this framework is suitable for museum institutions
Crowdsourcing in the Fashion Industry
No full textIn today’s cutthroat competitive world of fashion, flexibility and adaptability are essential elements for a company to survive in this industry. As such, there is a growing interest for open innovation and crowdsourcing as tools that might boost the competitiveness in the industry. By embracing open innovation, the use of external knowledge to emphasize internal creativity and expand market influence, industries can reach beyond their own internal resources and develop better ideas, faster and at a lower cost. The fashion industry is no exception. Specifically, crowdsourcing is lowering the fashion industry’s barriers to entry and giving the public an opportunity to not just shape a brand but also determine the trends of an entire sector. This chapter aims at analyzing the features, the pros, and the cons of crowdsourcing in the fashion industry focusing on the perspectives of both the companies and the customers
The changing face of museum tour guides: how to raise audience interest and engagement through digital technology
No full textIn the last decade new technologies have provided opportunities for the valorization of cultural heritage, but they have also offered valuable solutions for the audience engagement. It is also true that digital transformation provides exceptional challenges for human resources working in the sector. This is particularly critical in traditional environments, like museums. Usually, museums have been seen as keepers of knowledge and this aspect has led to an attitude of substantial closing toward new forms of accessibility to this culture. More recently, these institutions have understood the importance of innovation and renewal within the promotional strategies to attract more visitors and improve their experience. But technological change requires trained staff able to favor its adoption and make its benefits clear for visitors. Along this perspective, museums should intervene in redefining the role and the competencies that tour guides need to develop to operate in a renovated scenario, driven by technological innovations
Adapting to the digital wave: tour guides’ role perception and technological integration in the cultural ecosystem
No full textThe COVID-19 pandemic has underscored the importance of digital technologies in the cultural heritage domain, particularly in the evolving landscape of the hospitality ecosystem. This ecosystem, prioritising personal interactions and improving life quality, demands a strategic change from cultural organisations to address the challenges of digitalisation and the shifting patterns of visitor engagement. Tour guides are central to this adaptation process since they play a pivotal role in the cultural sector. Thus, our research delves into how these guides perceive themselves and adapt to digital tools, impacting their ability to offer genuine cultural experiences. These experiences are fundamental in promoting sustainable tourism, reinforcing local identity, and nurturing community bonds. Our findings disclose a spectrum of different types of tour guides, each group characterised by distinct levels of digital skills and willingness to embrace technological change. Through this study, we aim to contribute to the theory of the digital cultural ecosystem by highlighting the significant role that culture and creativity play, supported by digital advancements, in formulating comprehensive and integrated strategies for cultural tourism management and the overall hospitality sector
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