1,720,986 research outputs found
Коммуникации бренда в социально-культурной парадигме современных контекстов. Рецензия на монографию Багаевой Т.Л. "Брендинг в оптике социологии" (К., 2017)
No full textThe review is to examine the monograph of the Ukrainian sociologist T. Bagayeva Branding through the lens of Sociology. The core of Dr. Bagayeva's research is founded in sociology and designed to provide answers to practical issues by implementing a new configuration of the intellectual toolset that integrates social analytics, expertise, managerial, creative and innovational activities in the field of communications. Dr. Bagayeva analyzes the morphology of complex communications systems, such as branding, soft power, StratCom, and RC (Reflexive Control). In order to conduct her analysis, the author introduces an interdisciplinary reflexive platform
CORPORATE COMMUNICATION IN POST-WAR SYRIA BANK INDUSTRY
No full textThe importance of corporate communication in post-war Syria continues to be timely in all organizations, as highlighted by recent controversies on this topic. These relies on the task of defining corporate communication, and more broadly figuring out how corporate communication affects corporate performance. The article considers the concept of corporate communication, how modern communication technologies affect the bank's activities. In addition, it is important to learn the mistakes in building a dialogue within both the banking structure, as well as the principles of building anti-crisis communications that affect the bank's corporate indicators
Влияние реликтов архаичных культов, используемых в религиозных и светских СМИ, на социо-политическую компоненту в Кыргызстане
No full textThe purpose of this article is to consider the relics of archaic cults, the most common in the socio-political space of Kyrgyzstan, and their reflection in secular and religious domestic media. The main research methods were the collection and analysis of sources, comparative analysis. As a result of the research, the main socio-political paradigms emerged, using relics of archaic cults as ideological landmarks or as reference points. In the conclusion of the study, the situation of the collision of the three socio-political paradigms and the formation of a new stage in the interaction of cultures are examined.Целью данной статьи является рассмотрение реликтов архаичных культов, наиболее распространенных в социально-политическом пространстве Кыргызстана, и их отражение в светских и религиозных отечественных СМИ. Основными методами исследования явились сбор и анализ источников, компаративный анализ. В результате исследования выявились основные социо-политические парадигмы, использующие реликты архаичных культов в качестве идеологических ориентиров или же контрориентиров. В выводе исследования рассматривается ситуация столкновения трех социо-политических парадигм и формирование нового этапа взаимодействия культур
Корпоративная социальная ответственность (КСО) PR в сирийских и российских телекоммуникационных компаниях в условиях кризиса. Сравнительный анализ деятельности компаний МТН и МТС
No full textThe question of corporate social responsibility of public relations especially in crises continues to be timely, as highlighted by recent controversies on this topic. Coming to terms with cases such as these relies on the task of defining corporate social responsibility, and more broadly figuring out which aspects of the PR’s social responsibility can be feasibly regulated. This study aimed to identify the concept of corporate social responsibilityin crises for the public relations departments of MTN and MTS, and the activities and programs implemented by these two companies to reflect their concept of corporate social responsibility towards their publics and community.Цель статьи - изучение вопроса корпоративной социальной ответственности PR в кризисных ситуациях, остающегося актуальным, о чем свидетельствуют дискуссии по данной теме. Признавая наличие подобных ситуаций, авторы считают, что важно определить задачи, стоящие перед корпоративной социальной ответственностью, выяснить, какие аспекты социальной ответственности PR могут быть осуществимо регламентированы. Это исследование предназначается отделам по связям с общественностью телекоммуникационных компаний МТН и МТС для определения концепции корпоративной социальной ответственности в кризисных ситуациях. В материале проанализирован план мероприятий и программ, осуществляемых этими двумя компаниями в целях понимания их концепций корпоративной социальной ответственности перед их общественностью и сообществом
EFFECTIVE READABILITY OF NEWS: COMPARATIVE ANALYSES OF RUSSIAN AND FOREIGN ONLINE NEWSPAPERS
No full textData on the audience proves to be the main value on the Internet statistics market, while the issue of informational messages is gradually coming to the forefront both in Russia and abroad. There are materials intended for the middle class, some of them - for professional athletes only. The more precise the targeting, the more effective the texts are. The same happens with the manufacturers of goods, which have to know their buyer by sight. Basic minimum parameters are gender, age, financial condition and income. At the same time, the modern promotion of mediatexts is impossible without an effectively executed layout, if it concerns print mass media. Composition is the art of orderly arrangement of individual elements into a unit, and is applicable to everything that includes more than one element. If the symmetry balances the elements of the composition, then even static arrangement of elements in space is capable of stimulating the imagination in the presence of parallel lines or compositionally arranged points in it. Moreover, the organization and composition have common nature: the first generates the second
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Effect Fake News for Democracy
No full textThis paper aims to explain how fake news impacts democracy. This phenomenon is called the post-truth era. The development of information and communication technology is increasing the spread of information so that difficult to distinguish between true and false information. The research method uses normative juridical method, using secondary data obtained through literature study and qualitative analysis. The result and discussion of this research are serious threat from fake news for democracy, because it can cause social cohesion in the community. Some examples of how its impact on the world include the U.S. presidential election 2016, the Brexit referendum in the United Kingdom in 2016 and the 2017 French presidential election
Language and culture of a country as acting form of "soft power"
No full textLearning a language, on one hand, promotes the Russian mentality, making it clear enough for foreign citizens, and, on the other hand, ruins "Friend and Foe" stereotype barriers. "Soft power", which replaced the theory of "cultural and ideological hegemony" of the Italian philosopher A. Gramsci in the 1930s - an integral component of information wars that have an informational and psychological impact on the recipient state in order to achieve both political and military goals. The global information war and the manipulation of consciousness through the media and social networks are becoming indispensable conditions for disinformation and rumors, leading to the so-called "infodemic". The article examines а "Learn Russian language with Nastia" program as an effective teaching method.Изучение языка, с одной стороны, способствует развитию русского менталитета, делая его достаточно понятным для иностранных граждан, а с другой - разрушает стереотипные барьеры «друг и враг». «Мягкая сила», пришедшая на смену теории «культурной и идеологической гегемонии» итальянского философа А. Грамши в 1930-е гг., - неотъемлемый компонент информационных войн, оказывающих информационное и психологическое воздействие на государство-реципиент с целью достижения, как политических, так и военных целей. Глобальная информационная война и манипуляции сознанием через СМИ и социальные сети становятся необходимыми условиями для дезинформации и слухов, ведущих к так называемой «инфодемии». В статье рассматривается программа «Учим русский язык с Настей» как эффективный метод обучения
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