1,720,954 research outputs found
Marketing managers' perceptions of the applicability of Ashridge mission model to organisations in Zimbabwe
No full textMission statements are an important component of marketing audits and marketing plans.
Campbell and Yeung's Ashridge mission model is one of the methodologies suggested in
academic literature for use in the analysis and design of mission statements. This paper
measures marketing managers' perceptions of the usefulness of the Ashridge mission model
as a tool for assessing the quality of organisational mission statements in Zimbabwe. To
fulfill this objective, the perceptions of a convenience sample of 25 marketing managers
enrolled on a postgraduate marketing programme at a leading Zimbabwean university are
gathered and content-analysed. The Ashridge mission model prescribes that an ideal mission
statement should have four elements - i.e. purpose, strategy, behaviour standards and values.
The study finds that nearly all the mission statements in the sample reflect the purpose and
strategy elements. More than half of them are in conformity with the values component.
Less than half are in compliance with the behaviour standards aspect. Although the study is
exploratory in 'nature, considering the convenient nature of the sample, the practical
implication of this paper is that marketing managers in Zimbabwe can draw on the Ashridge
mission model to analyse existing mission statements and design new ones
Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model
No full textHypothesising in the marketing stimuli component of existing consumer stimulus-response
models is limited to the traditional four Ps of marketing—i.e. product, price, promotion,
and place. This underplays the important role played by the soft elements of marketing —
i.e. people, processes, and physical evidence — in shaping consumer behaviour. The
significance of the three soft Ps is recognised in emergent specialist marketing literature
such as corporate identity, branding, relationship marketing, services marketing and selected
generic marketing and consumer behaviour literature. This paper reviews two seminal complex
and eight simplified frameworks of consumer behaviour, alongside the above-stated literature,
to conceptually validate the notion that the soft elements of marketing influence customer
response in both tangible goods- and service-dominant sectors. Leading academics have
insisted on interpreting the soft Ps of marketing as relevant to service organisations only,
notwithstanding the growing evidence that the Ps are also suitable to manufacturing firms.
Accordingly, the theoretical implication for this paper is that; the marketing stimuli
component of consumer stimulus-response models should be modified to include the soft
Ps. This implies that marketers, regardless of the sector they work in, should apply the seven
Ps of marketing to craft responsive operational marketing strategies. Consequently, the paper
proposes a revised theoretical generic consumer stimulus-response model that encompasses
the soft elements of marketing
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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