1,720,953 research outputs found
The Effect of Marketing Strategies on Viewership and Growth of Media Service in Kenya: A Case Of Citizen TV
No full textA Project Report Submitted to the School of Business in Partial Fulfillment of the Requirement for the Degree of Masters in Business Administration (MBA)The purpose of the study was to determine the effect of marketing strategies on viewership and growth of Royal Media Services: A case of Citizen Television. The
research was guided by the following objectives: to determine the effects of pricing on viewership and growth of Citizen Tv to determine the effects of reach on Viewership and Growth of Citizen T V and to explore the effects of brand on Viewership and Growth
of Citizen TV .
The research design used in the study was a descriptive one and the researcher used
questionnaires as the main data collection instrument from the sampled respondents at the company. A quantitative content analysis was employed to analyze the respondents'
views about the effects of marketing strategies on viewership and growth of Citizen TV
services. The data was then coded to enable the researcher to make explanatory assertions. From the total population of 100 respondents a sample of 70 respondents was
arrived at, however only 55 responded resulting into a 79% response rate. Descriptive and
inferential statistics done by using SPSS was used to analyze the data and the output
presented in form of tables and figures
The study intended to establish the pricing strategy used by Citizen T V and the findings
reveal that it was customer value-based pricing strategy. The finding also revealed that
pricing strategy affects Viewership and Growth of Citizen T V and that relationship with
customers influences goal achievement. Findings revealed that intensity of competition in
the media industry had an impact on the pricing policy applied by citizen TV , although
most of the respondents disagreed that company size influenced the pricing strategy given to them by citizen TV .
The study also established that the organization undertake promotions regularly on citizen
TV . Most of the respondents agreed that adverts at Citizen T V creates branding moment
that resonate well with the target markets and they had used advertising at Citizen T V to
motivate audiences to purchase the advertised product, also noticeable was that social
networking sites has enabled Citizen T V extend its marketing campaigns to a wider range
of consumers and this social media messages are packaged according to age of the target market. Sales promotion has enabled many firms to attract new customers and induce present customers to buy more.
This study also sought to scrutinize effects of branding on viewership and growth of
citizen T V and it was established that many respondents disagreed that they constantly
analyze their brand through various perspectives of citizen TV , however, advertising with
Citizen TV , has attracted high-quality personnel to the company. On the other hand, it
was revealed that their strong brand had resulted into higher margins in the company. It
was also noted that customer loyalty for the brand stems from customers' approval of the
brand, which leads to their continuous purchasing.
The study concluded that Citizen T V employs customer value-based pricing strategy and
cost-Based Pricing Strat^y. It is also noted that pricing strategy applied has no effects on
the Viewership and Growth of Citizen T V but rather their relationship with customers has
the most influence on goal achievement. In order for firm to increase their reach
organization seek promotion services from stations regularly on citizen TV . In addition,
to reach the target market adverts at Citizen T V are customized to resonate well with
them. Such roles motivate audiences to purchase the advertised product. Firms have other means to analyze their brand other than through the various perspectives of citizen TV .
Due to this management of the firms do not place a corporate long-term involvement and
resources to ensure the brand remains on top in the industry courtesy of Citizen TV .
It was recommended that Citizen T V should continue applying both customer valuebased
pricing strategy and cost-Based Pricing Strategy. They also need to continue
maintaining a good relationship with customers in order to influence goal achievement.
As a result of Unilever, and Procter and Gamble undertaking regular promotions on
citizen TV , the firm needs to come up with reward system for such big-time clients. The
creative team should also produce adverts at Citizen T V that creates branding moment
that resonate well with the target markets, therefore maintain its clientele. Citizen T V
should ensure that management of FMCGs puts in place a corporate long-term
involvement and resources to ensure a continued partnership with the media house.
There is a need to undertake further studies to analyze how the various pricing strategy
affect Viewership and Growth of Citizen TV , and also the impact of utilization of pricing
strategy on revenue over years. There is also a need to undertake a similar study in other
media stations in order to be able to compare the findings
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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