66 research outputs found
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)
No full textMuslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018/2019). Humaira Label is a local brand of self manufactured Scarf and Woman Muslim Wear that aims to create modest, smart casual, exclusivity and unique scarf design with premium quality based on Bandung, established in August 2018. The raw material of Humaira Label built by natural fabrics, such as lyocell, cotton voile, miracle voile and ultrafine voile with various of beautiful unique design. The motif/design of scarves is exclusive because Humaira Label changes the design dynamically every batch. Its inspired by the lifestyle of dynamic and active working women in style - smart casual.This research aims to propose product strategy based on consumer preference by determining the cause of instability income of Humaira Label which is indicated by no sales indicate in several months by using internal and external factors analysis to find the root problems using STP, Marketing Mix Analysis, Porters Five and PEST Analysis, customer analysis and benchmark analysis and then been concluded in SWOT analysis and TOWS matrix. To know the customer preference toward hijab product, conducted the questionnaire by 103 respondents by analyzing the descriptive analysis and conjoint analysis.From matrix TOWS analysis, author proposed several alternative product strategies that can be implemented by Humaira Label. Those alternatives product strategy based on consumer preference that had been chosen to be proposed are making variance of product, improving promotion placement in social media, empowering local brand by creating brand value, reseller and drop shipper program, collaborate with social influencer in media social, and develop customer engagement program.Keywords:Muslim Fashion industry, Hijab, Product Strategy, Consumer Preference, TOWS matri
Upaya Guru Bimbingan dan Konseling dalam Membantu Mengatasi Kesulitan Belajar Siswa MAN 1 Aceh Tenggara.
Get PDFPenelitian ini dilaksanakan di MAN 1 Aceh Tenggara. Adapun tujuan
penelitian ini untuk mengetahui “Upaya Guru Bimbingan dan Konseling Dalam
Membantu Mengatasi Kesulitan Belajar Siswa MAN 1 Aceh Tenggara. Subjek
dari penelitian ini adalah guru Bimbingan dan Konseling yang telah melakukan
berbagai upaya berkaitan dalam membantu mengatasi kesulitan belajar siswa.
Penelitian ini mengunakan pendekatan kualitatif deskriftif. Teknik
pengumpulan data dalam penelitian ini menggunakan pengamatan langsung /
observasi, wawancara, dan dokumentasi terhadap Upaya Guru Bimbingan dan
Konseling Dalam Membantu Mengatasi Kesulitan Belajar Siswa MAN 1 Aceh
Tenggara. Analisis data menggunakan tiga tahapan proses, yaitu reduksi data,
penyajian data, dan penarikan kesimpulan.
Berdasarkan penelitian yang sudah dilakukan, diperoleh hasil bahwa: 1)
upaya guru bimbingan dan konseling dalam membantu mengatasi kesulitan
belajar siswa MAN 1 Aceh Tenggara sudah tergolong baik. 2) bentuk kesulitan
belajar yang dialami siswa pada bidang studi bahasa inggris. 3) faktor – faktor
pendukung dan penghambat upaya guru bimbingan dan konseling dalam
membantu mengatasi kesulitan belajar siswa adalah dengan adanya bentuk
kerjasama dengan wali kelas serta guru matapelajaran
Corrigendum to "Investigations into structure-property relationships of novel Ru(II) dyes with N,N'-Diethyl group in ancillary ligand for dye-sensitized solar cells" [Dyes Pigments 171(2019) 107754-107762](S0143720819314639)(10.1016/j.dyepig.2019.107754)
No full textThe authors regret the typos in the author names and affiliations. The authors would like to apologize for any inconvenience caused. Correction: The correct author names and affiliations should read as follows: Saba Ashrafa,b,d, Rui Sud, Javeed Akhtarc, Humaira M. Siddiqib, Ahmed Shujae, Khalid Al-Saadf, Siham Y. Al-Qaradawif, Ahmed El-Shafeid*[email protected] aSulaiman Bin Abdullah Aba Al-Khail - Centre for Interdisciplinary Research in Basic Science (SA-CIRBS), International Islamic University, Sector H-10, Islamabad, Pakistan bDepartment of Chemistry, Quaid-I-Azam University, Islamabad, 45320, Pakistan cMaterials Laboratory, Department of Chemistry, Mirpur University of Science and Technology (MUST), Mirpur, 10250, AK, Pakistan dPolymer and Color Chemistry Program & Fiber and Polymer Science Program, North Carolina State University, Raleigh, NC, 27606, USA eCentre for Advanced Electronics and Photovoltaic Engineering (CAEPE), International Islamic University, Sector H-10, Islamabad, Pakistan fDepartment of Chemistry and Earth Sciences, College of Arts and Sciences, Qatar University, P.O. Box 2713, Doha, QatarScopu
Counselor Readiness and Diagnosis in The Psychhotherapy Counseling Process in Education
Get PDFReadiness to provide counseling and psychotherapy is indicated by the fulfillment of several requirements. Counseling can only be initiated when people recognize the need for change and are ready to engage in the change process. A psychological diagnosis provides information about the client's current problems or conditions, such as the possible causes of the client's problems, techniques used, and the counselor's predictions about the client's future outcomes or behavior, and also includes the client's strengths. This research method uses a literature review, where a literature review is a written summary of journal articles, documents, and books that explain theories and data that have occurred in the past or are currently developing. The purpose of the results and discussion of this article is to determine the extent of counselor readiness in the diagnostic process in psychotherapeutic counseling
Urgensi Filsafat Ilmu dalam Bimbingan Konseling di Era Digital
Get PDFThis study aims to determine the progress of the times accompanied by technological improvements in the digital era. Logical thinking is an important foundation in the development of science, especially in the philosophy of science. The emergence of technology in the digital era has had a major influence on the role of philosophy of science in guidance and counseling in the digital era. Continuation must be the fundamental money to capture, expert, and treat innovation properly and appropriately. The purpose of this research is to find out how far the development of digital era science is in the study of philosophy of science from the perspective of guidance and counseling in the development of the digital era. This research method is qualitative with a literature study approach, or also called a literature review. Literature review is a written summary of articles from journals, documents, and books that explain theories and information that occurred in the past or is currently happening. The results of this study aim to find out how far the development of the digital era is in perspective in the philosophy of science in the context of guidance and counseling in the development of the digital era, and aims to make it easier for counselors to help clients solve their problems by using e-mail media, video conferencing, Facebook and applications in online counseling
THE EFFORTS OF TEACHERS OF GUIDANCE AND COUNSELING IN HELPING OVERCOME LEARNING DIFFICULTIES OF STUDENTS OF MAN 1 ACEH TENGGARA
Get PDFThis research was conducted at MAN 1 Aceh Tenggara. The purpose of this study is to find out "The Efforts of Guidance and Counseling Teachers in Helping OvercomingLearning Difficulties for Students at MAN 1 Aceh Tenggara. The subjects of thisresearch are Guidance and Counseling teachers who have made various related effortsin helping to overcome students learning difficulties. This study uses a descriptivequalitative approach. The data collection technique in this study used direct observation / observation, interviews, and documentation of the Guidance and Counseling Teachers' Efforts in Helping Overcoming Student Difficulties in MAN 1 Aceh Tenggara. Data analysis uses three stages of the process, namely data reduction, data presentation, and drawing conclusions.Based on the research that has been done, the results show that: 1) the efforts ofthe guidance and counseling teachers in helping to overcome the learning difficulties of the students of MAN 1 Aceh Tenggara are quite good. 2) the form of learning difficulties experienced by students in the field of English studies. 3) the factors that support and hinder the efforts of guidance and counseling teachers in helping to overcome student learning difficulties are the form of cooperation with homeroom teachers and subject teachers.Keywords : Counseling Teacher, Learning Difficult
Tinjauan Kriminologis Terhadap Peredaran Kosmetik Ilegal Yang Mengandung Bahan Berbahaya Di Kota Pekanbaru
No full textCrime prevention efforts are a series of efforts or activities carried out by BPOM in the context of tackling crime, including the distribution of illegal cosmetics. The distribution of illegal cosmetics in the background as the author describes is: These cosmetics do not use ingredients that meet the standards and quality requirements and other stipulated requirements, are not produced using good cosmetic manufacturing methods, are not registered with and obtain distribution permits from BPOM. The problems in this research are as follows: What are the factors that cause the distribution of illegal cosmetic products containing hazardous substances at the BPOM in Pekanbaru City? What are the efforts to prevent the Drug and Food Control Agency (BPOM) from tackling the distribution of illegal cosmetics in Pekanbaru City? The research method used by the author is observational with the census method, where the author goes directly to the field to find data that will be used as material for writing scientific papers, the data is taken through direct interviews. Furthermore, the data obtained from field studies and literature were collected, then processed and presented by comparing the field data with the opinions of experts or with the laws and regulations that were used as the basis for this research. The findings from the research results show that one of the factors causing the widespread distribution of illegal cosmetics in Pekanbaru City is the low price and easy access for consumers to get illegal cosmetics on the market. As well as the prevention efforts carried out by BPOM in tackling the distribution of illegal cosmetics in Pekanbaru City is by supervising and taking action against illegal cosmetics circulating on the market and imposing administrative sanctions on business actors who are proven to have violated the applicable laws and regulations
ANALISIS STRATEGI PENGEMBANGAN USAHA THE BOUNZ BAKERY DENGAN MENGGUNAKAN MATRIKS SWOT DAN IE
No full textJika membutuhkan abstrak atau isi jurnal silahkan menghubungi author melalui email [email protected] atau [email protected]
Dipublikasikan tanggal: 20 Oktober 202
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