1,721,268 research outputs found
Services in the Area of Internet Sales
Full text linkkatedra: KMG; přílohy: 1-krát CD; rozsah: 106 s., 14 s. přílohVzhledem k tomu, že se mezi lidmi neustále rozšiřuje obliba nakupování produktů prostřednictvím Internetu, zabývá se diplomová práce službami, jež mohou být v rámci tohoto způsobu směny poskytovány. Autor čtenářům nejprve přibližuje základy velmi důležitých oblastí, Internetu, obchodování a marketingu. Jejich propojením pak přechází k internetovému obchodování. Zprvu charakterizuje tento moderní způsob směny jako celek, postupně však přechází k analyzování jeho dílčích částí. Upozorňuje na možné klady a zápory a nevynechává ani právní problematiku. Poté se již diplomová práce zabývá samotnými službami internetového obchodování. Kompletně je analyzován projekt Heureka.cz, který plní roli nezávislého internetového nákupního rádce. V celém obsahu se prolínají teoretické poznatky s praktickými příklady. Ty jsou také doplněny výzkumem, který konfrontuje hypotézy sestavené na základě teorií a reálné zkušenosti několika jedinců. V závěru autor vlastními postřehy a doporučeními celou problematiku shrnuje.Inasmuch as there still constantly expands popularity of buying the products through the Internet between people, deals the thesis with services that can be provided within the frame of hereof method of exchanging. At first author elucidates to readers the basics of very important areas, Internet, trading and marketing. Then interconnects them and move to internet trading. Author primarily characterizes this modern exchanging method as a whole. Then gradually analyses its components parts. He attentions to the potential accomplishments and negatives and doesn{\crq}t leave out also legal issues. Then the thesis already deals with Internet commerce. Completely is analyzed project Heureka.cz. It´s an independent Internet shopping advisor. Throughout content are blended together theoretical knowledge and practical examples. Those are also complemented by an examination, which confront hypothesis compiled on the basis of theory and real experience of several individuals. In conclusion, the author summarizes the whole issue by their own observations and recommendations
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Marketing Communications for the Introduction of New Product on the Market-a New Program Block The Frekvence 1 of a Radio Station-Morning Begins at Eight
No full textDiplomová práce se zabývá charakteristikou marketingových komunikací rádia Frekvence 1 při zavedení nového produktu na trh v letech 2009 a 2010. Novým produktem je v tomto případě pořad ?Den začíná v osm.? Autor popisuje u nového produktu okolnosti, které vedly k jeho vytvoření, měly vliv na jeho vývoj a formovaly ho v průběhu dvou let. Jsou zde vysvětleny základní principy a trendy, doprovázející zavedení nového produktu na trh. Důraz je kladen na dokumentaci marketingových komunikací a přehled výsledků poslechovosti rozhlasové stanice. Autor zkoumá vliv nového produktu na vnímání a posle-chovost Frekvence 1 na základě výsledků kvalitativního i kvantitativního výzkumu. Pozor-nost je věnována obsazení popisovaného produktu známými osobnostmi a jejich významem pro produkt. Práce zároveň poukazuje na obtíže, které je při zavedení nového produktu v rozhlase nutné řešit. V závěru nabízí konkrétní možnosti řešení.The master thesis discusses the characteristics of marketing communications, radio frequency in the introduction of a new product to market in 2009 and 2010. New product in this case show, "The day starts at eight." The author describes the new product, the circumstances of Sciences-ly to its creation, should influence its development and formed it over two years. There are explained basic principles and trends that accom-panied the introduction of a new product. DU-time is placed on marketing communications and documentation of survey results-listening radio stations reduced mobility. The author examines the impact of new product and audience rating the perception of a frequency based on the results of qualitative and quantitative research. Attention is given to the cast product described celebrities and their importance for the product. The work also highlights the difficulties when introducing a new product on the radio to be addres-sed. Finally offers the possibility of specific solutions.Ústav marketingových komunikacíobhájen
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
International system of football: international migration of Czech football players and the role of players' agents
Full text linkThe aim of the thesis is to bring more insight into the international organization of football. The scope of the analysis is the institutional framework of football and migration of professional football players. And in particular functioning and struggle between and within the world's football governing body FIFA and the EU. More stress is devoted to the process of migration of players at the global as well as European levels, and the structural development of the migration of the Czech players abroad. The former is analyzed for the last few years, while the latter between the seasons of 1993/94 and 2007/08. The focus is also given to the study of mechanism of international migration, which tries to reveal the role of the FIFA player's agents in the international transfers of the Czech players. The results of this work are based on data obtained from the internet databases containing information about foreign engagement of players and on a number of interviews with the Czech FIFA players' agents and their assistants. These were organized by the author during his original research. The analysis shows that the football's labour markets are more of regional than global character and are determined by the geographic, cultural and historical conditions. Moreover the analysis depicts that for the structure of..
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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