1,720,954 research outputs found
LKP: Pembuatan Video Promosi dengan Menggunakan Gaya Video Cinematic Storytelling di Perusahaan Fly Creative
Full text linkPerubahan teknologi di era digital telah membawa dampak besar terhadap cara masyarakat Indonesia dalam menjalani kehidupan sehari-hari. Aktivitas seperti berkomunikasi, mencari informasi, hingga berbelanja kini banyak dilakukan melalui media online. Hal ini turut mempengaruhi strategi promosi yang dilakukan oleh berbagai perusahaan. Salah satu perusahaan yang menghadapi tantangan tersebut adalah Fly Creative, sebuah agensi kreatif yang bergerak di bidang produksi konten visual. Perusahaan ini masih kurang optimal dalam memanfaatkan media digital, khususnya dalam pembuatan konten promosi yang mengikuti tren.
Melalui kerja praktik yang dilaksanakan selama satu bulan, penulis mencoba memberikan kontribusi melalui pembuatan video promosi menggunakan pendekatan cinematic storytelling. Teknik ini dipilih karena dinilai mampu menyampaikan pesan promosi secara lebih emosional dan menarik secara visual. Proses kerja meliputi perancangan konsep, penyusunan moodboard, pengambilan gambar dengan pendekatan sinematik, serta proses penyuntingan menggunakan perangkat lunak profesional. Selain berperan sebagai editor video, penulis juga terlibat langsung dalam tahapan pra-produksi hingga pasca-produksi.
Hasil dari kegiatan ini menunjukkan bahwa pendekatan cinematic storytelling dapat meningkatkan daya tarik konten promosi sekaligus memperluas jangkauan audiens di media sosial. Bagi perusahaan, strategi ini terbukti efektif dalam meningkatkan citra dan komunikasi visual. Sementara bagi penulis, kegiatan ini menjadi wadah belajar yang berharga dalam memahami proses produksi konten secara menyeluruh serta mengasah kemampuan bekerja secara profesional di industri kreatif
TA : Perancangan Destination Branding Desa Wonocoyo, Trenggalek Berbasis Potensi Pantai, Konservasi Penyu, dan Mangrove untuk Meningkatkan Brand Awareness
Full text linkDesa Wonocoyo adalah desa yang memiliki potensi-potensi besar yang meliputi alam, kebudayaan, maupun pusat kuliner.
Desa ini memiliki daya tarik wisata berupa ekowisata yang di bungkus dalam konsep “wisata sambil belajar”melalui potensi wisatanya berupa pantai dengan nama Pantai Taman Kili-Kili, konservasi penyu, dan mangrove yang bernama Taman Mangrove Kambal.
Selain memiliki potensi wisata berupa ekowisata, desa ini juga memiliki sebuah inovasi yang berupa pengolahan sampah organik menggunakan bio reaktor kapal selam dan memiliki hasil jadi berupa pupuk organik dan gas organik. Tidak lupa juga bahwa di desa ini terdapat berbagai fasilitas umum berupa hotel/penginapan, taman pujasera, dan pusat oleh-oleh yang dapat dikunjungi secara umum oleh wisatawan.
Namun dibalik potensi tersebut Desa Wonocoyo memiliki kekurangan dalam kegiatan promosi, sehingga desa ini kurang dikenal oleh masyarakat umum atau wisatawan, sehingga perlu dilakukannya destination branding
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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