1,720,955 research outputs found
Implementasi strategi pemasaran pada Perum Pegadaian Cabang Kepanjen Malang
Get PDFABSTRAK
Perubahan yang begitu cepat yang terjadi dalam lingkungan bisnis, menuntut setiap pelaku bisnis selalu memberikan perhatian dan respon terhadap lingkungannya, yang kemudian merumuskan strategi agar mampu mengantisipasi perubahan dan pencapaian tujuan perusahaan. Didasari atas pentingnya perumusan strategi, proses perumusan strategi merupakan suatu rangkaian kegiatan untuk menemukan strategi yang tepat bagi perusahaan. Rangkaian kegiatan yang diperlukan meliputi analisis lingkungan perusahaan, baik lingkungan internal maupun lingkungan ekstrnal untuk mengetahui kekuatan, kelemahan, peluang dan ancaman yang dapat memperlancar ataupun menghambat perkembangan perusahaan.
Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang diterapkan Perum Pegadaian Cabang Kepanjen Malang serta strategi-strategi pemasaran yang digunakan selama ini guna meningkatkan omzet. Dalam penelitian penulis menggunakan jenis penelitian kualitatif deskriptif yang bertujuan untuk mendeskripsikan keadaan menurut apa adanya. Dalam proses pengambilan data penulis menggunakan teknik observasi, wawancara dan dokumentasi. Sedangkan data yang digunakan berupa data primer dan data sekunder. Dan untuk menganalisis data yang didapat, menggunakan alat analisis lingkungan internal-eksternal atau SWOT untuk mendeskripsikan strategi pemasaran yang digunakan serta memperoleh pemecahan masalah dengan mempertimbangkan alternatif-alternatif dari hasil analisis SWOT.
Dari hasil penelitian yang telah dilakukan dapat ditarik kesimpulan bahwa strategi pemasaran yang dilakukan Perum Pegadaian Cabang Kepanjen Malang selama ini dengan menggunakan personal selling dan kwalitas pelayanan yang memuaskan bagi para konsumen yang ada didaerah Kepanjen. maka dapat terlihat posisi Perum Pegadaian Cabang Kepanjen Malang di antara para pesaingnya berada pada level ke empat yaitu strategi relung pasar (Market Nicher). Karena Perum Pegadaian Cabang Kepanjen Malang masih melayani pasar pada wilayah tertentu. Dari hasil analisis yang telah dilakukan Perum Pegadaian Cabang Kepanjen Malang mengalami (Growth) pertumbuhan melalui integrasi vertikal.
ABSTRACT
The very fast change happened in business space demands every businessman to give always attention and responds on their environment. Then formulate the strategy in order to able to anticipate the change and to reach the company’s target. Pursuant to how important the strategy formulating is, the process of strategy formulating is an activity series to find an appropriate strategy for the company. The activity series needed includes the company environment analysis, either internal environment or external environment to know the power, weakness, opportunity and threat that can speed up or slow down the company’s development.
This research objective is to know the applied marketing strategy at the Pawnshop Public Company, branch of Kepanjen-Malang and the marketing strategies used during the time to increase the turnover. The type of research the writer used in this research is descriptive qualitative which its objective is to describe the condition the way it is. The process in getting data, the writer uses observation technique, interview and documentation. Meanwhile, the data used is primer data and secondary data. To analyze the data found, the researcher uses analysis instrument of internal-external environment or SWOT to describe the marketing strategy used. It is also to get the problem solving through considering the alternatives from SWOT analysis result.
From the research done, it can be concluded that marketing strategy done by the pawnshop public company, branch of Kepanjen- Malang, during the time, uses selling personally and satisfying service quality for consumers at Kepanjen area. So it can be seen that the pawnshop public company, branch of Kepanjen-Malang is on the fourth level between its competitors. It is market opportunity strategy (Market Nicher), because the Pawnshop Public Company, branch of Kepanjen- Malang still serves market at certain area. From the analysis result done the pawnshop public company, branch of Kepanjen-Malang grows through vertical integration
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
ETIKA BISNIS DALAM PRESPEKTIF EKONOMI ISLAM
Get PDFIslam tidak memandang aktivitas bisnis hanya dalam tataran kehidupan dunia sebab semua aktivitas dapat bernilai ibadah jika dilandasi dengan aturan- aturan yang telah disyariatkan Allah SWT. Dalam dimensi inilah konsep keseimbangan kehidupan manusia mestinya terjadi yakni menempatkan aktivitas keduniaan dan keakhiratan dalam satu kesatuan yang tidak terpisahkan, termasuk dalam kegiatan bisnis pun harus dilandasi dengan pendangan etis/etika yang menjadi dasar transaksional antara pelaku bisnis dan customer guna mewujukan nilai ibadah dalam kehidupan dunia dan akhirat. Dalam pengertian ini, etika bisnis dapat diposisikan sebagai aturan- aturan mengenai perilaku seseorang atau kelompok masyarakat yang dianggap sebagai perilaku baik yang menekan standar norma dan moral dalam urusan bisnis agar tidak melakukan tiindakan menyimpang, melanggar, dan merugikan orang lain dalam berbisnis.. Secara aplikatif, etika bisnis dalam kerangkan teologis Islam pada perinsnya menekankan beberapa hal dinataranya; (1) Menghindari transaksi bisnis yang diharamkan agama Islam. Seorang muslim harus komitmen dalam berinteraksi dengan hal-hal yang dihalalkan oleh Allah SWT, (2) Menghindari cara memperoleh dan menggunakan harta secara tidak halal, (3) Persaingan yang tidak fair sangat dicela oleh Allah SWT sebagaimana disebutkan dalam Al-Qur’an surat Al Baqarah: 188. (4) Pemalsuan dan penipuan, Islam sangat melarang memalsu dan menipu karena dapat menyebabkan kerugian, kezaliman, serta dapat menimbulkan permusuhan dan percekcokan. Sehingga adanya implementasi nila etika dalam bisnis juga dapat menjauhkan diri dari kerugian dan ketidaknyamanan antara pelaku bisnis dan masyarakat. Lebih dari itu, bisnis yang berdasarkan etika akan menjadikan sistem perekonomian akan berjalan secara seimbang dunia dan akhirat dalam kehidupan sosial masyarakat
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
- …
