1,720,967 research outputs found
Branding in higher education: testing the effectiveness of corporate visual identity
No full textResearch in environmental psychology indicates that characteristics of a setting (e.g. a room) are transferred to a person in that setting. Thus, an executive office conveys social standing, intelligence, and power upon its occupant. The effect has not been investigated for other forms of implicit communication, such as Corporate Visual Identity (CVI). This research project investigates the effects of CVI upon person perception, using similar methods to those originally employed in this field. Its focus is upon CVI systems applied to universities and their effect upon lecturers associated with it. This is a live research project involving a Public University in Malaysia, the Universiti Pendidikan Sultan Idris (UPSI) or Sultan Idris Education University. The main intention is to rebrand and therefore to reposition the university via a new CVI and other devices. This is a mixed methods research; qualitative methods were used during the preliminary stage to support design development of the new CVI, and later two of the CVI including traditional (heraldry) and modern logo were tested using a quantitative survey. The results indicate a positive association for heraldry in relation to perceived intelligence and trustworthiness, providing substantiation of the 'CVI Effect'
User interface layout optimization design based on eye tracking simulation
No full textTo solve the problem of user visual attention distribution and spatial misalignment of interface elements in current user interface layout design due to reliance on subjective experience, this paper proposes an optimization method for fashion brand e-commerce user interface design that uses eye tracking simulation and integrates brand characteristics. This paper builds a fashion-specific visual behavior database through multimodal eye movement data collection, and uses the spatiotemporal attention mechanism of the Transformer-XL (Transformer with Extra Long Context) model to predict the gaze hotspots and scanning paths of users in dynamic tasks; then, this paper designs a multi-agent reinforcement learning optimizer, encodes aesthetic rules such as brand logo size and main color ratio as hard constraints, and generates an interface space distribution plan through element competition-collaboration game; finally, this paper develops a real-time interactive prototype based on the Unity engine to achieve dynamic layout closed-loop optimization driven by the collaborative efforts of brand constraints and eye movement simulation heat maps. Experimental results show that this method reduces the task completion time by 32% in the optimization of the light luxury clothing homepage, the overlap between the simulated and real eye movement hot spots reaches 88%, and the brand consistency score increases by 46% (from 3.2 to 4.7), significantly reducing the user's cognitive load and improving the user experience. The conclusion confirms that by integrating eye movement behavior quantification with brand characteristics, it is possible to break through the traditional design's reliance on static aesthetics, provide a “cognitive adaptation-brand expression” dual-goal collaborative intelligent design paradigm for fashion interfaces, and promote the simultaneous improvement of user conversion rate and brand value
Constructing a framework of user experience for museum based on gamification and service design
No full textMuseum plays an integral part in modern society. For nearly four decades, museums around the world have experienced a shift in their focus from “object” to “people”, and attempted to enhance the visitors’ experience through various means. In the context of museum open to the public, however, the museum has not become a place frequently visited by people in China. This paper focuses on exploring a method of constructing a model to achieve a desirable user experience (UX) in museum through adapting the role of Gamification and Service Design. The purpose of this study is to inspire potential visitors, specifically the young generation, to have their own motivations to constantly visiting the museum
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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