1,720,971 research outputs found
The effects of technology anxiety and brand trust on the relationship between brand management's elements and brand loyalty: Malaysian car consumer's perspective
No full textDoctor of Philosophy in ManagementDespite the common perception and various researches in the area of brand management-brand loyalty, findings on the relationship between these variables are rather conflicting. Links between brand management’s elements (product quality,
service quality, brand value and brand image) and brand loyalty which is moderated and mediated by technology anxiety and brand trust are not comprehensively understandable. Therefore, there is a need to investigate ways in which brand loyalty
can be empirically measured in order for researchers to effectively analyse the key variables related to it. The current study attempted to bridge this existing gap by developing an effective brand loyalty measurement and model. Grasped within the
foundation of marketing and brand management literature, this investigation developed
a conceptual model that explains the relationships between brand management’s
elements and brand loyalty. A meta-analysis technique was employed in this
investigation to statistically identify the magnitude and the direction of relationships in
a single model based on literature reviewed. The investigation employed such theories
(Kano model, Technology Acceptance Model 2, Car Technology Acceptance Model
and Choice theory) to measure the interrelationship between brand mangement’s
elements and brand loyalty. The objectives of the investigation are: 1) to evaluate the
direct effects of brand management’s elements on brand loyalty; 2) to investigate the
direct effects of brand management’s element on brand loyalty moderated by
technology anxiety; 3) to investigate the indirect effects of brand management’s
elements on brand loyalty mediated by brand trust. Based on the proposed model,
twelve hypotheses were developed with seven latent variables. Conducting a survey and
a pilot test, the measurements were refined and the questionnaire used for the main
study was developed. Data was analysed using 205 procured surveys. A structural
equation modelling approach using partial least squares (PLS) method was employed to
evaluate the measurements and the structural model and to test the research hypotheses
and relationships among the latent constructs. The results indicated that although the
relationships between the research constructs exist, not all relationships were
significantly strong. Brand management’s elements were found to directly influence
brand loyalty and technology anxiety was found to moderate the link between product
quality and brand image with brand loyalty. The results also indicated the critical
mediating effect of brand trust between brand management’s elements and brand
loyalty. The investigation compared the meta-analysis results, obtained from
independent empirical studies, with the field study results, which were obtained from
surveying passenger car consumers. This investigation contributes to academicians and
practitioners through the establishment of theoretical, practical and policy development.
The investigation addressed the existing gap in the literature, and attempts to resolve the
existing mixed views on the studied concepts by examining technology anxiety among
car’s consumers. This investigation indicated the need to expand this area of research
further by examining the investigated relationship with the influence of other factors to
establish brand loyalty in a similar and/or different context of study
The effect of integration practices of total quality management and supply chain management on operational performance: The roles of technological capabilities and lean manufacturing practices
No full textDoctor of Philosophy in ManagementThe main objectives of this study are to examine the integration of total quality management and supply chain management practices as a new approach, and to examine the mediating role of lean manufacturing practices and the moderating role of technological capabilities in the effects of leadership and strategic planning (LSP), employees involvement and commitment (EIC), information technology system (ITS), supplier relationship (SR), continues improvement and innovation (CII), customer focus (CF) as a viable practices after integration on operational performance (OP) of manufacturing
industries in Jordan (JMIs). Data were collected from the JMIs that listed in Amman stock
exchange which practicing total quality management, supply chain management systems
and lean manufacturing practices using a cross-sectional study design. This study chose 55
firms randomly, and questionnaires were distributed and collected through the personallyadministered
method. Partial Least Squares Structural Equation Modelling (PLS-SEM) was
used to test the study hypotheses. This study finds that LSP, EIC, SR, CII, ITS and CF are
important integration practices of total quality management and supply chain management
for the OP of JMIs. The findings reveal that lean manufacturing practices of JMIs depends
on the degree of LSP, EIC, ITS, SR, and CF of the firm. It is expected CII would improve a
firm‘s practicability to lean manufacturing, but the finding of this study does not support
this expectation CII negatively influences OP. Interestingly, the results further show that
with better lean manufacturing practices, LSP, EIC, ITS, SR, CII and CF influence OP.
Furthermore, technological capabilities does not have a significant moderating influence on
the paths between LSP and OP, EIC and OP, ITS and OP, SR and OP, CII and OP and CF
and OP. The results of this study provide important insights to policy-makers and
researchers to further understand the effect of the integration of total quality management
and supply chain management practices on operational performance. JMIs should
emphasize on LSP, EIC, SR, CII, ITS and CF; however, it is important to note that overconcentration
on CII may result in lower practicability of lean manufacturing. Policymakers
should encourage JMIs to improve their quality and supply chain systems which
may improve their product and service quality with lower cost. Lastly, limitations of the
current study and avenues for future research are discussed
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Selected Peer-Reviewed Articles from 2nd Advances in Social Sciences Research International Conference (ASSRIC 2017), Bandung, Indonesia, 5–6 May, 2017
No full text- …
