12 research outputs found
Minority community participation in tourism development: A case of Malacca / Nur Shahirah Mior Shariffuddin and Muaz Azinuddin
No full textThe continuous development of tourism sectors world widely not only for the purpose to sustain the traditional resources but expanding the contemporary tourism products and cultural values. The combination of these two elements directly boosts up the economy of the country, situational contexts, and the local communities. Tourism development besides others is closely associated with communal efforts of all parties. Recognition of the tourism destinations could not be achieved by solidly depends on the government initiatives alone without the participation of the private sectors, industry players, NGO’s and the local communities. The involvement or participation of the community in tourism development is crucial in ensuring the development is meeting the economy and social objectives. This research note discusses the community capacity building toward state tourism development
Responsible tourism, destination sustainability and quality of life: a preliminary finding
No full textApart from the positive economic impact, tourism also gives negative impact to destinations,
affecting their environmental and socio-cultural elements of communities living in the areas.
Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism
development, therefore, sustainable tourism should utilize the optimal environmental resources that
are key elements in tourism development, maintain important ecological processes and also help
conserve natural resources and biodiversity. Due to several sustainability challenges, responsible
tourism was introduced to enhance current sustainable tourism development. The principles of
responsible tourism are developing a win-win situation between minimizing the negative effects and
benefiting the host community and contributing positively to the preservation of nature and culture.
This paper presents a preliminary finding on the relationship between responsible tourism and quality
of life as well as the relationship between destination sustainability and quality of life. The researcher
used an online survey as the method of data collection and data was analysed using SPSS. The results
showed that responsible tourism and destination sustainability had a significant relationship with
quality of life. From the results, it indicates that implementation of sustainable practices are important
for a good quality of life among local communities
The role of POKDARWIS on homestay digital marketing: A case study in South Sulawesi’s tourist villages
No full textTourism villages in Indonesia leverage Community-Based Tourism (CBT) to foster rural development, with homestays serving as a key economic driver. However, limited digital resources hinder effective marketing in remote areas. This study explores the role of Tourism Awareness Community Groups (POKDARWIS) in enhancing homestay digital marketing in Barania and Campaga villages, South Sulawesi. Using a qualitative case study approach, data were gathered through in-depth interviews with POKDARWIS members, homestay managers, and tourists, supplemented by observations and document analysis. Thematic analysis revealed POKDARWIS’s multifaceted contributions, including booking coordination, digital content creation, capacity-building training, and collaboration with local stakeholders. Social media and village websites improved homestay visibility and tourist arrivals. However, challenges such as low digital literacy, resource constraints, and funding gaps persist. The findings underscore POKDARWIS’s dual role as both a marketing facilitator and a community empowerment agent, advancing sustainable tourism. The study recommends stronger government support, targeted training, and partnerships to optimize digital marketing outcomes. By demonstrating how grassroots organizations harness digital tools, this research enriches CBT literature and offers practical insights for inclusive rural tourism development
Research note: Overtourism and destination branding: The mediating role of functional and emotional values among tourists
No full textPurpose – This research note offers an integrative model of destination branding in the context
of overtourism in an ecotourism destination. This study examines the impact of overtourism
on the functional and emotional values and destination branding.
Design – A quantitative research design was used. The research findings were collected
through purposive sampling and a cross-sectional approach.
Methodology/Approach – Three hundred and thirty-three (333) valid responses were utilised
for hypothesis testing. Measurement of the study model and their interrelationship were
examined based on Partial-least square-Structural Equation Modelling (PLS-SEM).
Findings – The empirical results revealed that overtourism impacts tourists’ functional and
emotional value and positively influences destination branding. In contrast, overtourism
impacts both tourists’ functional and emotional values adversely. As predicted, tourists’
functional and emotional values mediate the relationship between the effects of overtourism
and the destination branding.
Originality of the research – This study makes a unique theoretical contribution to the
destination branding literature by integrating and empirically testing the interrelationships
between overtourism impacts, functional values, emotional values, and destination branding
from the tourists’ perceptions. The results of the study are also valuable for destination
managers and policy makers to develop sustainable destination branding for their respective
tourism destinations
STRATEGI COLLABORATIVE COMMUNICATION DALAM MENCEGAH KONFLIK KEPENTINGAN PENGELOLAAN WISATA OKSIGEN GILI IYANG
No full textThe development of Gili Iyang as a new tourist destination has quite complex problems, one of which is due to mutual claims to the oxygen location point between the people of Bancamara Village and Banraas Village. Therefore, this research aims to prevent conflicts of interest between the two villages using a collaborative communication approach. This research uses qualitative methods, including observation and interview data collection methods. The results of this study show that 1) The collaboration process can occur through open communication. 2) Conflict prevention of Gili Iyang tourism management can be done through several stages: consensus, mediation, deliberation, peace declaration, and direct perception. 3) The role of collaborative communication in the joint management of Gili Iyang tourism is based on the willingness to share understanding, open dialog, commit to goals, and build trust. 4) A collaborative communication strategy is built dynamically to increase participation and willingness to build a shared understanding of the importance of joint management
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination
No full textThis study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic
PKM Strategi Kemitraan untuk Pembangunan Kampung Berbasis Collaborative Governance di Kampung Wisata Lambo Sari Malaysia
No full textThis community service activity aims to develop the tourism potential of Lambo Sari Village sustainably through a collaborative governance approach so that it has an impact on improving the quality of life of the community. The method of implementing this service was carried out in the form of discussions and assistance in creating innovation strategies and facilitation from Sultan Zainal Abidin University as a local campus that produces Lambo Sari Village as a fostered village. The targets of this activity were local communities, tourism groups, and business actors. The evaluation instruments used were surveys, field observations, focus group discussions, and documentation. The data analysis technique was in the form of qualitative descriptive analysis. The results of this community service activity were the creation of a network of cooperation between the Islamic University of Riau and the Lambo Sari community group, and assistance to community groups from Sultan Zainal Abidin University in collaboration with the Islamic University of Riau. In addition, this activity provides strategies to community groups in innovative tourism marketing through social media that can be accessed by people across countries
Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty
No full textThis study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September 2022 until November 2022 on 306 participants who were selected purposively. The collected data was analyzed using Partial Least Squares-Structural Equation Analysis (PLS-SEM). The findings indicated that OTSA has a greater influence on OPI in comparison to TR. Specifically, OTSA's level of interactivity and stickiness had a noteworthy impact on OPI, while only the innovativeness of TR had a positive effect on OPI. The results of the moderating role of trust indicated that OPI negatively affects e-loyalty in the presence of trust. The research conducted in this study has yielded valuable insights that hold theoretical and practical significance, particularly for local governments and tourism agencies operating in the realm of online travel sites. A key finding of the study emphasizes the importance of improving technology adoption and user experience to facilitate greater comfort and confidence among tourists in using these platforms. Establishing trust between tourists and online travel sites emerges as a critical factor in shaping the success of the tourism industry. By prioritizing trust and transparency, tourism agencies and online travel sites can forge robust relationships with their customers and promote the growth of the tourism industry toward digitalization
Urban Forest Microclimates and Their Response to Heat Waves—A Case Study for London
No full textExtreme weather events and rising temperatures pose significant risks, not only in urban areas but also in metropolitan forests, that affect the well-being of the people who visit them. City forests are considered one of the best bets for mitigating high temperatures within civic areas. Such areas modulate microclimates in contemporary cities, offering environmental, social, and economic advantages. Therefore, comprehending the intricate relationships between municipal forests and the climatic changes of various destinations is crucial for attaining healthier and more sustainable city environments for people. In this research, the thermal comfort index (Modified Temperature–Humidity Index (MTHI)) has been analysed using Landsat images of six urban forests in London during July 2022, when the area first experienced record-breaking temperatures of over 40 °C. Our results show a significant growth in the MTHI that goes from 2.5 (slightly hot) under normal conditions to 3.4 (hot) during the heat wave period. This situation intensifies the environmental discomfort for visitors and highlights the necessity to enhance their adaptability to future temperature increases. In turn, it was found that the places most affected by heat waves are those that have grass cover or that have small associated buildings. Conversely, forested regions or those with lakes and/or ponds exhibit lower temperatures, which results in enhanced resilience. These findings are noteworthy in their concentration on one of the UK’s most severe heat waves and illustrate the efficacy of integrating spectral measurements with statistical analyses to formulate customized regional initiatives. Therefore, the results reported will allow the implementation of new planning and adaptation policies such as incorporating thermal comfort into planning processes, improving green and blue amenities, increasing tree densities that are resilient to rising temperatures, and increasing environmental comfort conditions in metropolitan forests. Finally, the applicability of this approach in similar urban contexts is highlighted
Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty
No full textThe aim of this study is to analyse the relationships between the perceived ecotourism design affordances (PEDA), perceived value of destination experience (PERVAL), destination reputation, and destination loyalty among the tourists visiting Langkawi Island, Malaysia. It extends the affordance theory through the lens of Gestalt theory and ecological dynamics in understanding the interactions between tourists and products derived from their ecotourism environment. A quantitative approach was utilised, in which a structured questionnaire was used to collect 280 tourist responses through purposive sampling. Utilising partial least square-structural equation modelling (PLS-SEM) to test the research hypotheses, it is reported that PEDA significantly impacts PERVAL, where the latter subsequently impacts both destination reputation and loyalty. This illustrates the mediating impacts of PERVAL on the relationship between PEDA and destination reputation and destination loyalty. Another result revealed that destination reputation has a significant effect on destination loyalty. The findings address the gap in the tourism literature centered on the dynamics of product design and its subsequent value in shaping positive ecotourism destination reputation and loyalty. Such insights also emphasise the necessity for tourism stakeholders to generate values from coherent ecotourism product design through the affordance perspective
