33,061 research outputs found
Personality, Design and Marketing: Matching Design to Customer Personal Preferences
No full textIt is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts.
Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed.
Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design
Resurrecting Dr. Moss the life and letters of a Royal Navy surgeon, Edward Lawton Moss MD, RN, 1843 - 1880
No full text"Resurrecting Dr. Moss chronicles the life and death of Edward Lawton Moss, a Royal Navy surgeon on the last great British north polar expedition of the nineteenth century. Arctic historians and bibliophiles are familiar with Moss's account of the1875-76 British Arctic Expedition, published under the title Shores of the Polar Sea, but little has been known about Moss himself. Now, thanks to Paul Appleton's painstaking research, his life has taken shape in this well-crafted biography." "Relying heavily on Moss's own letters, Appleton has created a portrait of a man he calls "an example of the best traditions of British naval medicine during the Victorian era." Author, artist, explorer, and scientist, Dr. Moss was also a pioneering medical officer. After being posted in British Columbia, he played a pivotal role in founding one of the earliest medical institutions on Canada's west coast, the hospital at the Esquimalt Naval Base. Dr. Moss's life was cut short at the age of thirty-seven when the HMS's Atalanta disappeared en route from Bermuda in 1880." "Resurrecting Dr. Moss includes several previously unpublished letters and is illustrated with a selection of Moss's watercolours."--BOOK JACKET
Sanford Bates Correspondence from Paul Moss
No full textA letter addressed to Sanford Bates from Paul Moss concerning purchasing seats
Sanford Bates Correspondence from Paul Moss January 4 1945
No full textA letter addressed to Sanford Bates from Paul Moss concerning theatre tickets
Conversations with Paul Auster
No full textInterviews with the author of The New York Trilogy, In the Country of Last Things, and The Brooklyn Follies.Cover -- Contents -- Introduction -- Chronology -- Translation -- Interview with Paul Auster -- An Interview with Paul Auster -- Memory's Escape-Inventing the Music of Chance: A Conversation with Paul Auster -- The Making of Smoke -- The Manuscript in the Book: A Conversation -- An Interview with Paul Auster -- The Futurist Radio Hour: An Interview with Paul Auster -- Paul Auster: Writer and Director -- Off the Page: Paul Auster -- Paul Auster: The Art of Fiction -- Jonathan Lethem Talks with Paul Auster -- A Conversation with Paul Auster -- The Making of The Inner Life of Martin Frost -- Interview: Paul Auster -- A Connoisseur of Clouds, a Meteorologist of Whims: The Rumpus Interview with Paul Auster -- Interview: Paul Auster on His New Novel, Invisible -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- ZInterviews with the author of The New York Trilogy, In the Country of Last Things, and The Brooklyn Follies.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
Portrait of Paul Ham at the National Library of Australia, 15 November 2011 /
No full textTitle from nformation supplied by photographer.; Part of the collection: Podcast photograph of author Paul Ham at the National Library of Australia, 15 November 2011.; Mode of access: Online.; Photographed by a staff member of the National Library of Australia
Perturbation of the normal immune system in patients with CLL
No full textImmune dysregulation is a cardinal feature of chronic lymphocytic leukemia (CLL) from its early stage and worsens during clinical observation, even in absence of disease progression. Although the mechanisms remain unclear, new insights are emerging into the complex relationship between the CLL clone and its immune environment. T cells are increased in early-stage disease and show progressive accumulation and exhaustion. The mechanisms that drive this expansion may include auto-antigens involved in the original clonal expansion. In addition, chronic viral infections such as cytomegalovirus generate huge virus-specific immune responses, which are further expanded in CLL. Attention is now focused largely on the direct immunosuppressive properties of the tumor. Remarkably, CLL clones often have features of the recently described regulatory B cells producing immunosuppressive IL-10. Better knowledge of the regulatory properties intrinsic to CLL cells may soon become more important with the switch from chemotherapy-based treatments, which trade control of CLL with further impairment of immune function, to the new agents targeting CLL B-cell receptor-associated signaling. Treatment with these new agents is associated with evidence of immune recovery and reduced infectious complications. As such, they offer the prospect of immunologic rehabilitation and a platform from which to ultimately replace chemotherap
Author, Dr. Paul Wehr. c. 1980
No full textDr. Paul Wehr, as he appeared c. 1980. Dr. Wehr was a professor of history at UCF and the author of Like a Mustard Seed: the Slavia Settlement (1982 - Mickler Publishing House), a history of the early years of Slavia and St. Luke\u27s history.https://stars.library.ucf.edu/cfm-images/1413/thumbnail.jp
Michael Rodriguez interviews author Paul Clemens
No full textAuthor Paul Clemens talks about his book "Made in Detroit," the genre of memoir, and writing about race. Clemens is interviewed by Michigan State University Librarian Michael Rodriguez for the MSU Libraries' Michigan Writers Series. Held in the MSU Main Library
The British ‘Bluesman’ Paul Oliver and the Nature of Transatlantic Blues Scholarship
No full textRecent revisionist studies have argued that much of what is known about music known as the blues’ has been 'invented' by the writing of enthusiasts far removed from the African American culture that created the music. Elijah Wald and Marybeth Hamilton in particular have attempted to sift through the clouds of romanticism, and tried to unveil more empirical histories that were previously obscured by the fallacious genre distinctions conjured up during the 1960s blues revival. While this revisionist scholarship has shed light on some previously ignored historical facts, writers have tended to concentrate on the romanticism of blues writing strictly from an American perspective, failing to acknowledge the genesis and influence of transatlantic scholarship, and therefore ignoring the work of the most prolific and influential blues scholar of the twentieth century, British writer Paul Oliver. By examining the core of Oliver’s research and writing during the 1950s and 1960s, this study aims to place Oliver in his rightful place at the centre of blues historiography. His scholarship allows a more detailed appreciation of the manner in which the blues was studied, through lyrics, recordings, oral histories, photography and African American literature. These historical sources were interpreted in accordance with the author’s attitudes to the commercial popular music, which allowed the ‘reconstruction’ of an African American ‘folk’ culture in which the blues became the antithesis of pop. Importantly, this study seeks to transcend dominant discourses of national cultural ownership or ethnocentrism, and demonstrate that representations of African American music and culture were constructed within a transatlantic context. The blues is music with roots in the African American experience within the United States; however, as Paul Oliver’s writing shows, its reception and representation were not limited by the same national, cultural or racial boundaries
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